TECHNOPARK Lucerne helps innovative international … · Want to bring your business idea to the...
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P+R Root D4 Luzern Ebikon Luzern Adligenswil Autobahn A14 Gisikon-Root 3 km Autobahn A14 Buchrain 1,3 km Platz 5 Marktplatz Platz 3 Platz 4 Platz 6 Platz 10 Park 8 Park 6 Park 4 Park 2 Root/Zug Zug/Zürich Bus Nr. 23 vom Bahnhof Luzern nach D4 Oberfeld Bus Nr. 23 von D4 Oberfeld nach Bahnhof Luzern Fussgänger Für Besucher VIP Gebäude (in Planung) TECHNOPARK ® Lucerne registration process Want to bring your business idea to the Technopark Lucerne? We can guide you through the various stages of the accreditation process. Together we can analyse your business model – using, among other things, the Business Model Canvas on the reverse of this flyer. In addition to this we will us the TECHNOPARK ® CORNERSTONE Startup Value Stack to examine your business idea. If we match up as partners then there‘s nothing to stand in the way of your being accepted into the Technopark Lucerne! Here‘s how easy it is: 1. Initial contact 2. Submission of business idea 3. Analysis of value proposition and business model 4. Accreditation process as per the TECHNOPARK ® CORNERSTONE Startup Value Stack 5. If the business case and startup team are convincing, then signing of the contract 6. Acceptance into the TECHNOPARK ® Lucerne Hansruedi Lingg Ilona Cools CEO Assistant TECHNOPARK® Lucerne – The place to grow Platz 4 CH-6039 ROOT D4 Phone +41 41 455 21 21 [email protected] www.technopark-luzern.ch TECHNOPARK ® Luzern Startups‘ pain points Securing funding Making lots of important decisions by yourself for the first time Business isolation in a home office or office space Professional reception of the first potential customers Not being able to find the right people Being a «no name» with no reputation TECHNOPARK ® Lucerne relief Enabling funding: CORNERSTONE startup value stack ©, lowest tax rate Specialisation in startup-decision-making «high risk – no resources» Startup ecosystem with close proximity to other ambitious HQ-startups Very good business address, professional infrastructure Network with over 50 business partners and cooperation partners TECHNOPARK ® Lucerne opens lots of doors TECHNOPARK ® Lucerne helps innovative international startups solve their core problems TECHNOPARK ® Lucerne advantages As a startup you receive systematic support adapted to each phase in accordance with the modules of the TECHNOPARK ® CORNERSTONE Startup Value Stack. Technopark offers a number of advantages: • Increased financial feasibility of the startup as a result of de-resking • Increased know-how regarding the handling of investors and target groups • TECHNOPARK ® seal of approval gains the trust of customers, the media and investors • Networking and interaction with fellow startup colleagues • D4 Business Village Luzern is an attractive site with a good business address located in the Canton of Lucerne, which has Switzerland‘s lowest business tax; a modern infrastructure and optimum traffic connections • Exciting events relating to relevant business topics
Transcript of TECHNOPARK Lucerne helps innovative international … · Want to bring your business idea to the...
P+R
Root D4
Luzern
EbikonLuzern
Adligenswil
Autobahn A14
Gisikon-Root 3 km
Autobahn A14
Buchrain 1,3 km
Platz 5 MarktplatzPlatz 3
Platz 4
Platz 6
Platz 10
Park 8
Park 6Park 4
Park 2
Root/Zug
Zug/Zürich
Bus Nr. 23vom Bahnhof Luzern
nach D4 Oberfeld
Bus Nr. 23von D4 Oberfeld
nach Bahnhof LuzernFussgänger
Für Besucher
VIP
Gebä
ude
(in Planung)
TECHNOPARK® Lucerne registration process
Want to bring your business idea to the Technopark Lucerne? We can guide you through the various stages of the accreditation process. Together we can analyse your business model – using, among other things, the Business Model Canvas on the reverse of this flyer. In addition to this we will us the TECHNOPARK® CORNERSTONE Startup Value Stack to examine your business idea. If we match up as partners then there‘s nothing to stand in the way of your being accepted into the Technopark Lucerne!
Here‘s how easy it is:
1. Initial contact 2. Submission of business idea3. Analysis of value proposition and business model 4. Accreditation process as per the TECHNOPARK® CORNERSTONE Startup Value Stack5. If the business case and startup team are convincing, then signing of the contract6. Acceptance into the TECHNOPARK® Lucerne
Hansruedi Lingg Ilona CoolsCEO Assistant
TECHNOPARK® Lucerne – The place to grow
Platz 4CH-6039 ROOT D4Phone +41 41 455 21 [email protected]
TECHNOPARK® Luzern
Startups‘ pain points
Securing funding
Making lots of important decisions by yourself for the first time
Business isolation in a home office or office space
Professional reception of the first potential customers
Not being able to find the right people
Being a «no name» with no reputation
TECHNOPARK® Lucerne relief
Enabling funding: CORNERSTONE startup value stack©, lowest tax rate
Specialisation in startup-decision-making «high risk – no resources»
Startup ecosystem with close proximity to other ambitious HQ-startups
Very good business address, professional infrastructure
Network with over 50 business partners and cooperation partners
TECHNOPARK® Lucerne opens lots of doors
TECHNOPARK® Lucerne helps innovative international startups solve their core problems
TECHNOPARK® Lucerne advantages
As a startup you receive systematic support adapted to each phase in accordance with the modules of the TECHNOPARK® CORNERSTONE Startup Value Stack. Technopark offers a number of advantages:
• Increased financial feasibility of the startup as a result of de-resking
• Increased know-how regarding the handling of investors and target groups
• TECHNOPARK® seal of approval gains the trust of customers, the media and investors
• Networking and interaction with fellow startup colleagues
• D4 Business Village Luzern is an attractive site with a good business address located in the Canton of Lucerne, which has Switzerland‘s lowest business tax; a modern infrastructure and optimum traffic connections
• Exciting events relating to relevant business topics
v
OUTLINE YOUR BUSINESS MODEL!
Customer’s current PROBLEM:
CAUSE of the problem:
Innovative SOLUTION of the problem:
CORNERSTONE Startup Value StackIn order for the startup to be financeable, the major risks
must be de-risked in the correct order, in a targeted manner
(lean startup).
Startup Sweet Spot
All energy has to be focused here
Attract attention to the product:
Evaluate product:
Buy the product:
Deliver the product:
Customer support:
KEY PARTNERS KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITION
Exclusive:
Non-exclusive: Ideal customer with greatest customer benefit
CUSTOMER RELATIONSHIP
CHANNEL TO THE CUSTOMER
CUSTOMER SEGMENTS
COST STRUCTURE REVENUE STREAMS
www.technopark-luzern.ch
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� © 2012 TECHNOPARK Luzern, CH-6039-ROOT� Alexander Osterwalder, Yves Pigneur, HEC Université de Lausanne, Business Model Generation, Wiley 2010� David J. Collis, Can you say what your strategy is, Harvard Business Review 4-08
Financial LayerFree Chash-flow/Liquidity
Market/Competition LayerStructurally attractive market
Customer Problem
Value Generation LayerValue Chain/Business Model
Test of main business hypotheses L = Learning = de-risking (Lean startup)
Valu
e &
Ris
k M
anag
emen
t
Star
tup
Team
Need of the customer
Competitors’ present offerings
Startup offering
STARTUP SWEET SPOT
TECHNOPARK® Lucerne – The place to grow
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Customer Value Layer
Customer Value
