Technology Market Consultants Performs Strategic Planning for its Clients with an Emphasis on Primary Information Sources in the External Environment ...

METHODOLOGY

EXTERNAL MARKET ANALYSIS

PHASE ONE

PHASE TWO

PHASE THREE

• Review of secondary information

• Review of nonproprietary TMC files

• Relevant input from client

Analysis of MarketEnvironment ...

• Key applications• Product/ technology needs• Operating characteristics• Technical trends

… of Distribution Channels

• Key participants• Value added• Interactions with manufacturers & customers

… and the Competitive Environment

• Major suppliers• Share positions• Core products• Strengths/limitations• Apparent strategies

Provides an Understanding of Market Dynamics

• Market size/growth/ segmentation

• Technology

• Product requirements

• Significant market trends

• Distribution

• Challenges in the competitive environment

• Nature of barriers

• Factors for success

• Impact of external situation on client position

• Development of strategic issues/ options

• Development of strategic conclusions and recommendations

...Close client interface throughout