Technology Landscape

Mapping current tools and systems

1

Media Contacts

HR

Opera-tions

Data map

Donations RG

CMS

Data import layer

API

Online Advocacy

Campaign emails

Petitions

MPs

Off-line capture

Data house

Bulk Email

Donations SG

Retail

Com-plaints

Survey

Fin-ance

Text donation

Social media

monitor and

broadcast

Donor databaseEvents |Trust & Statutory |

Stakeholders | Members

Political Contacts

Volun-teers

3

Points of Weakness - Multi Channel Supporter Journeys ‘An Impossible Dream’

Limited web self-service

Yes – new single and regular giftsNo – regular gift upgradesNo – updating one’s own address and contact detailsNo – updating preferences

Disconnected email marketing tools

No record of email activityNo record of engagement with each email marketing campaign

Disconnected socialmedia

No links between key social media advocates and donation historyNo gauge of strength of social networks within databaseNo record of content shared by social media contactsNo integrated social media monitoring and engagement

Disconnected online campaigning

No record of campaigning activity undertaken via Engaging Networks within Raiser’s Edge

Data silos Other disparate data silos – retail, volunteers etc