MANAGERIAL COMMUNICATION

A PRESENTATION ON technology based communication tools

Presented ToDR.G.LATHA ma’am

Presented byR.NO:101-110MBA 1st YEAR

SECTION-2

COMMUNICATION

• Definition of communication:• The English word “Communication” has been

derived from the Latin word “Communis” which means to share information,ideas,f acts or information. Communication takes place between two or more persons.

It is an ongoing process It is effective if both the sender and receiver are aware of the

goals of communication. Communication is incomplete without feedback from the

receiver.

TECHNOLOGY BASED COMMUNICATION TOOLS Communication

combined with technology is called as backbone of social interactions. Some of the technology based communication tools are:

Blogs Bots Chat rooms, Private &

Group messaging Discussion Forums

EmailFaxGamificationInternetIntranet/ Social intranetInstant messaging(IM)New mediaPhonesPodcastsSMSSocial NetworkingTweetingVideo Conferencing

Blog: Shortcut for the word web log. Good way to review a product or service by

the blogger . Prepared by professionals and customers &

competitors does not have the access . Informal and quick. Primary communication channel from sole

proprietorship to large corporations.

Bots:A software that can interact with users using chat mechanisms.Very handy when tackling projects and troubleshooting issues.Improves customer service.Customers can get instant replies that provide resolutions to their issues & inquiries.

Chat rooms, Private & group messaging:Forums for specific group of people to interact and receive notification.Based on shared topic or characteristic.Specially designed for team/group based information sharing and messaging.

Discussion forums:Brings together manager and employees and allows for an open discussion on any topic.Facilitates knowledge sharing.Helps in knowledge dissemination and bring the workforce together.Provides information whenever required by the persons when they need it

Email:Cheapest ways a business can use to communicate both internally & externally.Allows the companies to efficiently & effectively spread information.

Fax:Combination of photocopier and a phone.Quickly sends documents that are not available in digital form.Substantially cheaper than sending through standard mail.

Gamification

Concept of applying game mechanics and game design techniques to engage and motivate people to reach company or business goals.

Used to motivate better performance, drive business results and generate a competitive advantage.

Internet Enormous communication tool. Provides ability for peoples

computer to interface with one another via phone lines.

Internet applications are wide ranging from emails to instant messaging.

Range from static information-giving websites to dynamic new media websites

Intranet/Social intranet:•Private hub that can be accessed by any authorized users within a business organization.•Mainly used for internal communication and collaboration.•Results in more flexible workplace.•Ensures all employees working towards same goals.

»Instant messaging:• Commonly used for recreation.• Widely used within business organisation for

employee-employee/ employee-management messaging.

• Provides an interface to communicate one-to-one.

New Media: Describes social media websites Encourages users to put their own content up.

Differs from old websites as they encourage participation from and interaction with the viewer.

Phones:Uses technology and have become more portable for the last 10 yrs.Changed the way people communicate by giving them ability to make calls when they are on move.

•Podcasts: generally presented as audio files

available to stream or download.Earlier used In desktops/laptops

& now it became famous and used in mobiles.

Business organizations use this to reach internal workforce.

SMS:

Shortened communication between people and delivered information far efficiently than a phone conversation can.Since text messages are limited in length, users often shorten words and phrases to meet the character limit.

•Social networking:These are places to do relationship

marketing.More informal approach.Gathering friends in these sites.Example-Facebook & MySpace.

Tweeting:Allows to broadcast very short messages called tweets to people who have elected to follow your posts.Results in awareness of your company in the marketplace.

Video conferencing:Face-to-face meeting without having to be in

one location.Effective communication tool as we can use

physical gestures & facial expressions.If 2 persons have a camera and right software,

they can see and talk to each other on computer.