Technology and Your Business: 11 Rules for Success with Tech
-
Upload
ramon-ray -
Category
Small Business & Entrepreneurship
-
view
1.525 -
download
5
Transcript of Technology and Your Business: 11 Rules for Success with Tech
![Page 1: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/1.jpg)
1
11 RULES FOR TECH IN BUSINESS
SUCCESS
![Page 2: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/2.jpg)
Infusionsoft, Small Business Evangelist
Smart Hustle Magazine, Publisher
Author, “Facebook Guide to Small Business Marketing” (Amazon.com best seller), Event producer, speaker, journalist, piano player, FBI Citizens Academy graduate and some more
Ramon Ray - @ramonray
![Page 3: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/3.jpg)
3
1. Invest2. Outsource3. Educate4. Don’t Technologize a Bad Business Process5. Customer & Prospect Systematic Marketing (CRM)6. Cloud (online) Computing7. Security8. Mobility9. Web Site10.Email Marketing11.and Social Media
11 RULES OF TECH SUCCESS…
![Page 4: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/4.jpg)
4
RULE # 1 - INVEST IN TECHNOLOGY
![Page 5: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/5.jpg)
5
takes timenot get rich quicklook at options
RULE #1 - INVEST IN TECHNOLOGY
![Page 6: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/6.jpg)
6
Stop thinking of technology as a painStop thinking of technology as an
expense
INVEST IN TECHNOLOGY
![Page 7: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/7.jpg)
7
1. Can the tech I’m buying today grow with my business
2. Can the tech connect with other technologies3. Does the vendor provide great technology
support4. Who else is using the technology I’m buying5. What are my future business plans – does the
tech I’m buying match6. Is there an ecosystem of for the tech I’m buying7. Am I the first one investing in this tech
7 TECH INVESTMENT QUESTIONS
![Page 8: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/8.jpg)
8
RULE #2 - OUTSOURCE
TECHNOLOGY
![Page 9: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/9.jpg)
9
Your time is valuable and limited
Your tech expertise is limited
TECH RULE # 2 – OUTSOURCE TECH
![Page 10: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/10.jpg)
10
Your results will be crappyOther things will sufferYou won’t look professionalYou’ll lose salesThe earth will open up and swallow you
TECH RULE #2 – OUTSOURCE TECH
![Page 11: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/11.jpg)
11
1. Has the person I’m hiring helped other businesses in my industry
2. What are the referrals of the vendor I’m working with
3. Does the vendor have a track record of success4. Are they a startup and hungry for my business
(or new)5. Are they a big company with maturity (or where I
might not be important to them)6. Does the vendor work well with businesses of my
size7. Do I need to know the owner
7 OUTSOURCE TECH QUESTIONS
![Page 12: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/12.jpg)
12
RULE #3 - EDUCATE YOURSELF
![Page 13: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/13.jpg)
13
Don’t be a nerd or geek
Be an educated business owner
Ignorance is not bliss. It’s stupidity and slow death
Technology is scary to those who don’t know
Everything is hard and confusing if you aren’t trained or informed
TECH RULE #3 – EDUCATE YOURSELF
![Page 14: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/14.jpg)
14
Read magazines with IT columns
Attend technology events (like today)
Take online courses (email marketing, etc)
TECH RULE #3 – EDUCATE YOURSELF
![Page 15: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/15.jpg)
15
Free resources from your vendorGoogle / Bing HelpSupport.microsoft.comSCORE, Chambers and other give many
free (and fee based) eventsHire a consultant to train you
TECH EDUCATION RESOURCES
![Page 16: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/16.jpg)
16
RULE #4 - DON’T TECHNOLOGIZE A BAD
BUSINESS PROCESS
![Page 17: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/17.jpg)
17
Tech NOT the answer for poor hiring
Tech NOT the answer for a bad biz process
Tech NOT the answer for poor customer service
Tech is NOT the answer for low employee moral
Tech NOT the answer for an idot boss
RULE #4 – DON’T TECH A BAD BIZ PROCESS
![Page 18: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/18.jpg)
18
TECHNOLOGY WILL ONLY HELP A “BAD” PROBLEM GET BAD
FASTER
![Page 19: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/19.jpg)
19
RULE #5 – USE MARKETING SOFTWARE
EFFECTIVELY
![Page 20: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/20.jpg)
20
All customers are not the same
Segment your customers
Sell to the right customer
Sell them at the right time
Sell them the right thing
RULE #5 – TREAT CUSTOMERS SPECIAL “CRM”
Amazon.com – king of personalization
![Page 21: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/21.jpg)
21
Treat all customers as if they were the only one
Know what customers want and giving it to them
Implement Lifecycle Marketing
“CRM”
![Page 22: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/22.jpg)
22
ATTRACT, SELL, WOW - LIFECYCLE MARKETING
![Page 23: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/23.jpg)
23
RULE #6 - LEVERAGE THE CLOUD
![Page 24: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/24.jpg)
24
Faster implementation
Grows with your business
Easier on cash flowAutomatically
backed upGreat for virtual /
distributed teamsAutomatic updates
RULE #6 – LEVERAGE ONLINE SOFTWARE
![Page 25: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/25.jpg)
25
ON PREMISE SERVERS ARE NICE. MOST BUSINESSES
CAN BE ONLY “IN THE CLOUD”.
![Page 26: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/26.jpg)
26
Google Apps – Microsoft Office 365 (communication and collaboration)
Asana – (Task management)Dropbox – file sharing and
synchronizationEvernote – life management (notes, etc)Web browser add-onsEmail add-onsYoutube
ONLINE SERVICES
![Page 27: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/27.jpg)
27
RULE #7 - SECURE COMPUTING IS SMART
COMPUTING
![Page 28: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/28.jpg)
28
Hackers love you love your data
Be cautious onlineEducate your staffHave secure passwordsBackup your
informationBe wary of internal
security breaches ie “rogue employees”
Wireless computing – be nervous
RULE #7 – SECURE COMPUTING
![Page 29: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/29.jpg)
29
AVG.comSymantec.comMicrosoft.com/security
SECURE COMPUTING RESOURCES
![Page 30: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/30.jpg)
30
RULE #8 – LEVERAGE THE POWER OF
MOBILITY
![Page 31: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/31.jpg)
31
As productive OUT of your office as IN your office
Office services should be “out of office accessible”: fax, telephone, voice mail, email, files
RULE #8 – MOBILE PRODUCTIVITY
![Page 32: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/32.jpg)
32
Learn to use mobile tools
Have the right apps on your phone
Test a variety of mobile devices
Have redundancy Test before you use in
the field
MOBILE TIPS
Don’t be cheap!
![Page 33: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/33.jpg)
33
Right phoneRight network (AT&T,
Verizon Wireless, Tmobile, etc)
Right appsRight accessoriesRight mobile devices
(tablet, notebook)
MOBILE 101
![Page 34: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/34.jpg)
34
RULE #9 - UPGRADE YOUR WEB SITE
![Page 35: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/35.jpg)
35
Your web site is YOUOld web sites scream “Don’t buy from me”’Your web site should sell for you 24/7Great design matters (ie Steve Jobs)Superfluous design sucks, wastes time and is
distractingBuild in social featuresRESOURCE: www.10websitemusts.com
RULE #9 – UPGRADE YOUR WEB SITE
![Page 36: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/36.jpg)
36
Low costQuick“Easy”Good enough for
most
Larger investment
Takes timeCustom madeYour time can be
on something elseExpertly done
DIY VS WEB DESIGNER
![Page 37: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/37.jpg)
37
WixSquarespaceOnePagerJimdoIntuit web sites
DIY WEB DESIGN SERVICES
![Page 38: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/38.jpg)
38
RULE #10 – EMAIL MARKETING
IS NOT DEAD
![Page 39: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/39.jpg)
39
Nurtures Relationships
Loyal customersEveryone is not a
Social Media addict
RULE #10 – EMAIL MARKETING NOT DEAD
Ramon’s $5,000
Email Story
![Page 40: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/40.jpg)
40
Great subject lines
Great contentMeasure analyticsNot too often.
Not too infrequent.
Be informative.
EMAIL MARKETING
![Page 41: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/41.jpg)
41
RULE #11 - SOCIAL MEDIA IS NO JOKE
![Page 42: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/42.jpg)
42
1. Frequent2. Relevant3. Engaging4. Analytics
FOUR SIMPLE SOCIAL MEDIA TIPS
![Page 43: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/43.jpg)
43
Your customers and your customer’s mothers are social
Create a simple strategy
Educate employees (The wrong Tweet could get someone fired or worse)
Each social media network is unique
RULE #11 – SOCIAL MEDIA IS NO JOKE
![Page 44: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/44.jpg)
44
Social media is not everything.
“Old fashioned” marketing works
Be wary of social media consultants
SOCIAL MEDIA IS NOT EVERYTHING
![Page 45: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/45.jpg)
45
Use collaboration and communication software
Consider social advertisingWrite for a mobile worldUse financial software like Quickbooks,
Xero, Sage One or others
A FEW MORE TIPS…
![Page 46: Technology and Your Business: 11 Rules for Success with Tech](https://reader036.fdocuments.in/reader036/viewer/2022081414/5887807e1a28ab63208b5b05/html5/thumbnails/46.jpg)
46
11 RULES FOR TECH IN BUSINESS
SUCCESS