Techniques for Performance Measures Handout

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    ,

    .

    .............

    @

    , : ' f ' ~

    " ;

    rom

    Dr.

    Muhammad

    Asim -

    TOM

    ~ / ' /

    "

    . ;;

    There are Sjx Basjc TechniQues for Presenting Performance Measures :

    1

    Cost

    of

    Quality

    2. Time Series Graph

    3. Control Chart

    4. Process Capability

    5. Taguchi s Loss Function

    6. Malcolm Baldrige National Quality Award

    d

    :..

    i

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    .but\on

    l'

    e yfoY

    monee ~ g ~ ~ ~ e P ~ 9 e n b . t i

    o.!L_

    ..

    _

    "

    /

    16

    ~

    12

    g?

    8

    0>

    Product A

    'E

    8 4

    c

    ----. ---,---.-,..--,--.--.,---...,-..---,

    ttela\

    o

    Z

    o

    o

    2 3

    4

    2

    3

    4

    2 3

    4

    'le

    pre

    Quarters

    the o'

    Figure 7-1

    Time

    Series Graph

    for

    Percent Nonconforming

    1t

    or e

    j

    is e(

    nple P

    0.08

    2

    ..

    0.06

    )

    s freq'

    )'/ us

    ir

    0.04

    al

    coni

    r '}

    0 Q2

    t. Tal

    )

    1-

    t

    2.

    CJ

    I .f

    .

    3.

    C:

    4.

    C

    Subgroup number

    figure 7-2 Control Chart for Percent Nonconforming

    w h ~

    LSL

    USL

    5

    y.

    L

    ('f

    5

    p

    LCL

    >

    t

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    Pra.:es.< out of control

    veL

    I

    ~ = = z s =

    ~ : t = . L

    ; I- - - : : -

    Xo "

    \:..---

    LCL

    ~ ~

    LCL

    LCL

    ~ - - - - - ~ -

    c) TWo nsecutiye

    (a) Seven consecutive (b) Six consecutive

    po,nts in outer

    poinrs above points increasing or

    or below decreasing

    quarter

    Figure 18-22

    Some

    Unnatural Runs-Process Out

    of

    Control

    There are some common

    ~

    ask when investigating an out-of-control process:

    I, Are there differences

    in the

    measurement accuracy

    of

    the instruments used?

    _ Are there differences in the methods used by different operators?

    3. Is the process affected by the environment? If so, have there been any changes? ,

    4. Is the process affected by too wear?

    5. Were any untrained workers involved in the process?

    6. Has there been any change in the source of the raw materials'?

    7. Is the process affected by operator fatigue?

    8. Has there been any change in maintenance procedures?

    9. Is the equipment being adjusted too frequently?

    10. Did samples come from different shifts. operators. or mach,ines?

    It is advisable to develop a checklist for each process using these common questions

    as a guide.

    rocess

    Capability

    - - - - - - - -

    Control limits are established as a function of the avera

    es- in

    other words. control lim

    i e fo r

    average;;.

    Sp,!;CI

    Icauons. on the ot er and. are the permissible variation in the

    size of the part and are, therefore. for individual values. The specificallon or tolerance

    limits are established by design engineers to meet a particular function. Figure 18-23

    shows that the location of the specifications is optional and is not related to any of the

    other features in the figure. The control limits, process spread (process capability), dis

    tribution

    of

    averages, and distribution of individual values are interdependent. They are

    determined by the process, whereas the speCifications have an optional location. Control

    charts cannot determine if the process is meeting specifications.

    j

    l .

    J:::= nD.

    speciticmion

    (optional location)

    - - - - - - - ,

    Di:otribulion of

    individuil values

    /

    Distribwio-

    ..

    __ ~ f T ~ y e m ~

    I

    I

    I

    Control I '

    'roc.55

    limits

    capability

    3(7,(

    3(7

    /

    I

    l

    - t - - - - - - 1 ~ - 1 l

    1

    Lower specirication

    (optional location) LSL

    Figure 1823 Relationship of Limits, Specifications, and Distributions

    The true process capability cannot be determined until the

    X

    and R charts have

    achieved the optimal quality improvement without a substantial investment for new

    equipment

    or

    equipment modification, When the process is

    in

    statistical control. process

    capability is equal to 60', where 0 =

    R

    o

    ld

    and d

    1

    is a factor from Appendix Table A In

    the example problem. it is

    60'

    = 6 Rold2l =

    6 0.07912.059)

    =

    0.230

    It is

    frequently necessary

    to

    obtain the process capability by a quick method rather

    than by using the X and R charts. This method assumes the process is stable

    or

    in sta

    tistical control, which

    mayor

    may not be the ca.e. The procedure is as follows:

    1. Take 25 subgroups

    of

    size 4, for a total of 100 measurements.

    2. Calculate the range. R, for each subgroup,

    3. Calcula te the aVerage range: R= :

    4. Calculate the estimate

    of

    the popUlation standard deviation:

    0 = Rid,

    where d

    is obtained from Appendix Table A and is 2.059 for

    n

    4.

    5. The process capability will equal 60'.

    O \ J ~

    o

    ,;5

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    STATISTICAL

    PROCESS CO

    LSL

    USl

    Tolerance l

    0t I

    - - -01 Be-t-)apabiliry

    I I

    101

    \

    o f.-..---t

    13.09

    13.15

    13.21 13.27

    Hole location ~ m m

    Figure 1824 Relationship of Process Capability

    to

    Tolerance

    Remember that his technique does not give

    the

    true process capability and should be

    used

    only if circumstances require its use. Also. more than 25 subgroups can be used to

    improve accuracy.

    The relationship of process capability and specifications is shown

    in

    Figure

    18-24.

    Tolerance is the difference between the upper specification limit (USL) and

    the

    lower

    specification limit (LSL). Process capability and the tolerance are combined to

    form

    a

    capability index. defined as

    USL - LSL

    C

    p

    6cr

    where

    USL - LSL =upper specification - lower specification, or tolerance

    C

    p

    =capability index

    60' = process capability

    Cf' >

    i

    If

    the

    capability index is greater

    than 1.00.

    the process is capable of meeting

    the

    spec

    , p t.. I

    ifications; if the index is

    less than 1.00.

    the process is not capable of meeting

    the

    speci

    fications. Because processes are continually shifting back and forth. a C

    p

    value of

    1.33

    has become a

    de

    facto standard, and some organizations are using a 2.00 value. Using

    the

    capability index concept. we can measure quality, provided the process is centered.

    The larger the capability index.

    the

    better the quality.

    V(.e

    should stri

    ve

    to make the ca

    p.:;?i1ity index

    as

    large

    as

    possible. This result

    is

    accomplished

    by b..aving

    realistic spec

    ificatiws and continual striving to improve

    the

    process capability.

    The

    ;;;;'pability index.

    does not

    measure process performance in terms of

    the

    nominal

    or target value. This measure

    is

    accomplished using C

    pk

    which is

    _ Min {(USL X) or

    (X

    -

    LS,:ll

    Cr

    , -

    30

    AC

    pk

    value of 1.00 is the de

    facto standard. with

    some:

    orgunizutiolllllsln,ll

    value of

    1.33. Figure 18 25 illustrates C

    p

    and C

    pk

    values for processes thlllnfe

    Cl IItCfCI.

    lind 0110

    off center

    by

    Icr.

    Case 1

    C

    p

    =

    USL

    LSL)16

    =

    8,,160- a 1.33

    CC]

    ~ r o \ 1

    LSL

    ~ ~ ~

    o USl

    LSL

    Xu USL

    C

    p

    =

    1.33

    1.33

    p

    '

    C

    p

    = 1.33

    Cpt'

    1.00

    Case 1I C

    p

    =

    USl LSL)/6

    = 60 /60 '

    1.00

    \1

    L/\J

    =, _

    LSl

    Xo

    USL

    tSL

    Xn

    USL

    C

    p

    '

    1.00

    C

    p

    '

    1.00

    C

    p =

    1.00

    Cpi

    '

    0.67

    Ca.e

    III

    C

    p

    = (USL - LSL)l6=

    4 1100

    = 0.67

    ~ 6 c r

    0'-1

    ~ L / J

    LSI:.

    Xo

    USL

    LSL

    USL

    u

    C =0.67

    p

    C

    p

    =0.67

    Cpt :0.67

    C .

    =

    0.33

    Figure 18-25 e and

    e

    .. Values for Three Different Situations

    4

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    ~ ~ - ' - - J

    a .

    .

    Comments concerning

    CI

    and

    p

    are as follows:

    I. The

    p

    value does not change as the process center changes.

    2.

    p

    =

    p

    when the process is centered.

    3.

    p

    is always equal to or less than

    Cp-

    4. A

    p

    value greater than 1.00 indicates the process conforms t< } specifications.

    5. A

    p

    value less than 1.00 indicates that the process does not conform.tospeci-

    fications.

    6. A

    p

    value less than 1.00 indicates that the process

    is

    not capable.

    7. A

    p

    value

    o

    zero indicates the average is equal to one

    o

    the specification

    limits.

    8. A negative

    p

    value indicates that the average is outside the specifications.

    Quality professionals will use these eight items to improve the process. For example,

    if a

    p

    value is less than one, then corrective action must occur. Initially 100% inspec-

    tion

    is

    necessary

    to

    eliminate noncomformities. One solution would be

    to

    increase the

    tolerance

    o

    the specifications. Another would be to work

    on

    the process to reduce the

    standard deviation or variability.

    fr:;-

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    ch treatmentconditionasdepictedin

    i

    i

    I

    I

    I

    Table

    19 9. s t u

    afullfactorial

    d e ~ i

    andevaluatethe s i ~ f i c a n c e andfac

    toreffectsof thi studyfora levelsof .10and0.05.Basedon urresults,com

    mentonreduc'

    3

    3

    4 5

    4

    6 6 7

    gthisstudytoafra ionalfactorialexperim t.

    Replicate

    8

    9

    2

    4 5

    6

    8

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    TAGUCHI S

    QUALITY ENGINEERING

    - - - - - - . : : . .

    Tow loss Producer's loss + Customer's loss

    I

    LSL

    USL

    Vinyl thickness

    Figure 20-1 loss to

    Society

    Reproduced, with permission, from

    Taguchi

    Methods: ntroduction to Quality Engineering Allen

    Park,

    Mich.: American Sup

    plier Institute, inc., 1991).

    meeting the specifications (USL and LSL); however, it is on the target

    tau, ...

    1 After con

    siderable effQrt, the productiQn p ~ s s was imprQved by reducing the variability about

    the target, as shown at (2). In an effort to reduce its production costs, the organization

    decided to shift the target closer to the LSL,

    as

    shown at (3). This action resulted in a

    substantial improvement by lowering the cost to the organization; however, the vinyl

    covers were not as strong as before. When farmers used the covers to protect wheat from

    the elements, they tore and a substantial IQSS occurred tQ the farmers. In additiQn, the

    CQst .of wheat increased as a result of supply-and- demand factors, thereby causing an in

    crease in wheat prices and a further loss to society. The company 's reputation suffered,

    which created a JQSS of market share with its unfavorable loss aspects.

    Assuming the target is correct, Josses of concern are those caused

    by

    a product's crit

    ical performance characteristics deviating from the target. The importance .of CQncen-

    trating

    .on

    hitting the target is documented by Sony. In spite

    .of

    the fact that the design

    and specificatiQns were identical, U.S. customers preferred the c.olor density

    of

    shipped

    TV sets produced by Seny-Japan .over those preduced by SQny-USA. Investigatien .of

    this situ'ation revealed that the frequency distributions

    were

    markedly different. as

    shewn in Figure 20-2. Even theugh SQny-Japan 0.3% .outside the specificatiQns, the

    I

    Taguchi uses the

    symooi

    m

    or the target.

    lSL

    I

    T

    4 luny

    -llpI

    s O nY - U SA

    Color

    density

    5

    Figure 20-2 Distribution

    of

    Color Density 10r Sony-USA and Sony-Japan

    Source: The Asahi April 17, 1979.

    distribution was normal and centered

    .on

    the target. The distributien

    of

    the Sony-USA

    was

    unifQrm between the specifications with no values .outside specificatiQns. It was

    clear that custemers perceived quality as meeting the target (Japan) rather than just meet

    ing the specificatiens (USA). Ferd

    MQtor

    Company had a similar experience with

    transmissiQns. ,

    Out of specification is the

    commQn

    measure of quality less. Although this concept

    may be appropriate fe r accQunting. it is a poor concept fe r all other areas. It implies that

    all

    products that meet specifications are good, whereas

    thQse

    that

    de nQt

    are bad. From

    the customer's PQint .of view, the prQduct that barely meets specificatiQn is as geed .or

    bad) as t le product that is barely .out

    of

    specificatiQn. It appears the wrQng measuring

    system is being used. The less function CQrrects fQr the deficiency described abQve

    by

    cembining CQst, target. and variatiQn into .one metric. /

    Nominal-the-Best

    . .

    .---

    .

    AlthQugh Taguchi developed

    mQre

    than 68 loss functiens, many situations are ap

    prQximated by the quadratic functien which is called the neininal-the-best type.

    Figure 20-3(a) shQWS the step functiQn that describes theSQny-USA situatiQn. When

    the value fQr the performance characteristic, y, is within specificatiQns the Joss is $0,

    and when it is outside the specificatiQns the loss is

    A.

    The quadratic function is

    shQwn at 20-3(b) and describes the Sony-Japan situatiQn. In this situatIOn

    lQSS

    occurs

    as soon as the perfermance characteristic, y, departs frQm the target, ...

    ~

    1

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    TAGUCHI S QUALITY ENGINEERiNG

    L LSL

    USL

    t

    e

    j

    ---- --.---

    Y

    t -A

    't

    t A

    Perfomlance characteristic

    0

    (a)Stepfunction(Sony- USA)

    L

    LSL

    USL

    A

    3

    \

    ---t----.,

    Y

    t -A

    't

    t+A

    Perfonnancecharncterislic

    (b)Quadraticfunction(Sony- Japan)

    Figure20-3

    St .p and Quadratic Loss Functions

    .Thequadraticlossfunctionisdescribedbytheequation

    L=kfy

    l i

    where L cost incurred qualitydeviatesfromthetarget

    y ::= performancecharacteristic

    1:

    =target

    k

    =

    qualityloss o e f f i ~ i e n t

    Thelosscqefficientisdetermineq.bysettingA := fy

    1:).

    thedeviationfromthe tar

    get.When AisattheUSL

    or

    LSL,thelossto hecustomerof repairingordiscardingthe

    productisSA. .

    ~ = A / y - =AltJ ?

    EXAMPLE

    PROBLEM

    f Ihespecificationsare 10: :: 3foraparticularquality ~ h u n c t e r i ~ t l c anti Iht Jvtru._ r,.

    pair costis $230,determine

    the

    lossfunction.Determinethelou At V 12.

    k =230/3

    2

    =25.6

    Thus,L= 25.6y -

    10)2

    and aty= 12,

    L= 25.6(y- 10)2

    =

    25.6(12

    $102.40

    characteristicisstatic.

    In

    reality.

    o n ~

    ngdueto noise,andthelossfunctionmust

    re-

    flectthe ariationof manypiecesr e r than

    just

    onepiece.Noise

    faCTors

    are

    classi

    fiedas xternalandinternal,

    withfoternal

    beingfurtherclassifiedasunit-to-unita:1d

    dele.

    oration/

    refrig,eratortemperature

    onttol

    willserve

    as

    an

    exampl etohelpcI:uifythe noise

    concept.Externalnoiseisduetotheactionsof theuser,such

    as

    numberof times the

    doorisopenedandc.sed.amount

    of

    foodinside,theinitialt perature.andsoforJ!.

    Unit-lo.-unitintern noiseisduetovariationduringprodu tonsuchassealtightness.

    controlsensorv . ationsandsoforth.Althoughthistype noiseisinevitable,everyef-

    fortshouldbe adetokeep

    it

    toaminimum.Noise etodeteriorationiscaused

    by

    leaIiageof re gerant,mechanicalwearof compres rparts,andsoforth.This t y ~ of

    noiseispri

    lya

    functionof thedesign.Noise f torscausedeviation fr()m thetarget,

    w ~ i h

    ca esalosstosociety.

    Figu

    20-4shows thenominal-!he-bestloss function withthe distribution of the

    noisefactors.Anequationcan be derivedbysummingtheindividualloss,'aluesand di

    /tidingbytheirnumbertogive

    L Ha

    +

    (y - T/l

    where

    I.

    =

    theaverage

    0

    xpectedloss.

    Becausethepopul on standarddeviation,cr, willrar beknown,thesamplestan

    dardde'fiation,

    s w needtobesubstituted.This acti willmakethevaluesomewhat

    larger;however, eaveragelossisaveryconserva.evalue,

    Thelosscan loweredbyfirstreducingthev iation,cr, andthenadjustingthe3'-

    erage,y to

    b

    giton target.1:. Thelossfunction 'speaksthelanguageof things,"which

    2-

    .1

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    6. Should operating personnel be responsible for inspection. thus decreasing costs?

    7. Is appraisal being used as a substitute for prevention?

    ~ ~ ( ) g

    r ~ f l J l p l _ e

    ..

    e n t a o n

    ______ ...

    'The first step in the implementation

    of

    a quality cost program is to determine if the pro

    gram can

    be

    beneficial to the organization. Small organizations with limited resources

    are cautioned that implementation time and expen se are extensive. It might be better to

    concentrate

    on one metric, such as scrap or easily measured external failures. A simple

    system using one metric will provide very conserv ative numbers.

    For

    larger organizations, a review and analysis of the cost data, when made

    in

    suffi

    cient detail, will usually indicate that the costs are quite large. Before proceeding, it is

    necessary to detemline that top management is receptive to new ideas.

    A presentation is prepared and g iven to top management to con vince them of the need

    for the program. 'The presentation should describe the results to expect the implemen

    tation plan, and the return on in vestment. Emphasis is placed on the organization-wide

    aspects of quality costs and n()t just the operational aspects. t should be pointed out to

    management that they will need to take an active role in the program.

    'The program will have a greater chance of success if a single product line or department

    is used on a trial basis. Selection of the trial area should be strongly influenced by its p0 -

    tential to produce quick and significant results. A full-time leader who

    has

    the confidence

    of

    senior management will be needed. 'The steps

    of

    the trial program are measurement of

    quality costs, determination of the appropriate indexes and ratios, establishment

    of

    trend

    analysis charts, identification

    of

    improvement opportunities, assignment of project teams,

    and reporting of results.

    All personnel who will be involved with the system should be educated and trained.

    This initial training will be limited to those involved with the trial program and key

    members of each functional area. Education will concentrate on the purpose of quality

    costs: identification

    of

    opportunities for quality improvement, justification of corrective

    action, and measurement of results.

    Concurrent with me progress

    of

    the trial program, basic accounting procedures are

    revised to accommodate the quality cost system. Each cost element is described. as well

    as

    how the data will be collected or estimated. Also, the methods for treating fringe ben

    efits, overhead, and other accounting adjustments are determined. To ensure the integrity

    and acceptance

    of

    the data, the comptroller approves the procedures.

    After the trial program is complete, the quality cost program is ex.panded to include

    the entire organization. Because

    of

    better reporting, quality costs may actually increase

    while the system is in the development period. Data are collected onto appropriate

    spreadsheets by department. product, project, and so forth. Trend and Pareto analyses

    are conducted to determine opportunities for improvement. Projects are assigned, and

    an

    ongoing system is

    in

    operation.

    6..

    - . ~ -

    ...

    , . ,

    'The Malcolm Baldrige National Quality Award (MBNQA)

    is

    an annulIl award to recolnilC

    U.S. organizations for performance excellence. It was created by Puhlic Law 100-107 (In

    August 20. 1987. The award promotes: understanding of the requirements for performnn.:e

    excellence and competitiveness improvement. sharing

    of

    information on successful

    fonnance strategies, and the benefits deriVed from using these strategies. There are five cat.

    egories: manufacturing, s ervice, small business, health care. and education. 'Three awards

    may be given each year in each category. Competition for the awards is intense, and inter-

    many organizations who are not interested

    in

    the award are, nevertheless, using the

    categories as a technique to measure their TQM effort on an annual assessment basis.

    Criteria for Performance Excellence

    ~ ~ . ~

    -

    - - .

    The

    criteria for performance excellence are the basis for malejng awards and for giving

    feedback to applicants. In addition, they (I) help improve performance practices and ca.

    pabilities, (2) facilitate communication and sharing of best practices information among

    U.S. organizations

    of

    all types, and (3) serve as a Working tool for understanding and

    managing performance, planning. training. and assessment. The results-oriented goals

    are designed to deliver ever-improving value to customers, resulting in marketplace sue

    c ~ s s ,

    and to improve overall organization performance and capability. 'The criteria

    are

    derived from the set

    of

    core values and concepts described in Ch apter 2, Leadership.

    'The core values and concepts are embodied

    in

    seven categories, as shown

    in

    Figure 7-9.

    'The seven categories shown in the figure are subdivided into 20 ex.amination item.;.

    Each examination item consists of

    sets

    of

    areas to address. Information is submitted by

    applicants in response to specific requirements of these areas.

    Characteristicso the Criteria

    I. 'The criteria are directed towa rd results. 'They focus principally on seven key area;

    of

    business performance. Results are 1 composite

    of

    Customer satisfactiollfretention.

    Market share, new market development.

    Product and service quality.

    Productivity, operational effectiveness, and responsiveness.

    Human resource performance/development.

    Su pplier performance/development.

    Public responsibility/corporate citizenship.

    1 Adapted

    from

    U.S. Dep,artmentofComrnerce,Malcolm Baldrige National Quality Awanll998 Criteria

    1997

    PERFORMANCE

    MEASURES

    alcolm Baldrige

    National

    Quality

    Award

    ' ~ '

    . .

    " . . . . . . .

    W

    1

    he :

    l

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    Baldrige Criteria for Perfomlanc. Exc.Hence Framework

    A System Perspecti

    1

    :i; - . ~

    eade",hip

    I

    1

    BUSIness

    ---

    ",suits

    ; : ~ ?

    :t

    management

    \ /

    Information and analysis

    J

    Figure 7 9 Award Criteria

    Framework

    Improvements in these seven areas contribute significantly to orgamzauon perlorm

    ance, including financial penormance.

    The

    results also the importance

    of

    sup

    pliers,

    the

    needs of communities, and the needs of the nation.

    2. The criteria are nonprescriptive and adaptable because

    The focus is on results, not

    on

    procedures

    or

    tools. Organizations are encouraged

    to develop and demonstrate creative, adaptive, and flexible approaches. for

    meeting basic requirements. Nonprescriptive requirements are intended to fos-

    ter incremental and major "breakthrough" improvement.

    Selection of tools, techniques. and systems usually depends upon factors such

    as business type and size. the organization's stage of development, and

    em-

    ployee capabilities and responsibilities.

    The focus is on com mon require ments within an organization rather than on spe

    cific procedures, which fosters better understanding, communication, sharing

    and alignment while supporting diversity and creativity in approaches.

    3. Th e crite ria support a systems appr oach to maintaining organization-wide goal

    alignment. A systems approach to goal alignment, particularly when stIategy and goals

    change over ti me, requires dynamic lin kages among cr iteria items. In the criteria, action-

    PERFORMANCE MEASURES

    oriented learning takes place

    feedback between processes and results through cy

    c1es of learning.

    The learning cycles have four clearly defined stages. similar to She wharf s P-D-S-A.

    I. Planning, including design of processes, selection of measures. and deploy

    ment

    of

    requirements.

    2. Execution of plans.

    3. Assessment of progress, taking into account internal and external results.

    4, Revision of plans based upon assessment findings, learning, new inputs, and

    new requirements. .-

    4. The criteria support goar-based diagnosis. The criteria and the scoring guidelines

    make up a two-part diagnostic (assessment) system. The criteria are a set

    of

    20

    perfonnance-oriented requirements. The scoring guidelines indicate the assessment di

    mensions-approach, deployment, and results--and the key factors used to assess

    against each dimension. An assessment thus provides a profile of strengths and oppor

    tunities for improvement relative to the 20 basic requirements. In this way, asse,sment

    leads to actions, which contribute to the r esults composite pre viously described. This di

    agnostic assessment is thus a useful management tool that goes beyond most penorm

    ance reviews and is applicable to a wide range of strategies and management systems.

    Criteria for

    Performance

    Excellence

    - - . . . . - - - - - - - - - -_ ._ - - -

    Table 7 1 shows the seven award categories and the 20 items with their point values. It

    is important to note that almost halfof the total score is based on results.

    The Leadership

    category examines the company's leadership system and senior lead

    ers' personal leadership. It examines how senior leaders and the leadership system ad

    dress values. company directions, penormance expectations, a focus on customers and

    other stakeholders. learning, and innovation. Also examined is how the company ad

    dresses its societal responsibilities and provides support to key communities.

    The Strategic Planning c2.tegory examines how the company sets str ategic directions

    and how it develops the critical strategies and activn plans to suppor t the directions. Also

    examined are how plans ate deployed and how penormance is tracked.

    The Clistomer

    nd

    Market Focus category examines how the company determines

    requirements. expectations, and preferences of customers and markets. Also examined i5

    how the company builds relationships with customers and determines their satisfaction.

    TIle

    Information nd Analysis

    category examines the selection. management, and

    effectiveness of lise of information and data to support key company processes and ac

    tion plans, and the company's penormance management system.

    The Human Resource Focus category examines how the company enables employ

    ees to develop and utilize their full potential, aligned with the company's objectives.

    Also examined are the company's efforts to build and maintain a work environment and

    work climate conducive to penonnance excellence. full partiCipation, and personal and

    organizational growth.

    t

    i

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    PERFORMANCE MEASURES

    The Process Management

    categoryexaminesthekeyaspectsof processmanage

    ment, includingcustomer-focused design,productand servicedelivery, support,and

    TABLE

    7 .1

    ward

    Categories

    nd Item

    Ustlng with Point

    Values

    110

    Leadership

    80

    1.1 LeadershipSystem

    1.2 CompanyResponsibilityandCitizenship

    30

    80

    2

    Strategic Planning

    2.1 StrategyDevelopment

    Process

    40

    2.2 CompanyStrategy

    . . . . . .

    .

    40

    80

    Customer and

    Marketfocus

    3.1 CustomerandMarketKnowledge. . .40

    3.2 CustomerSatisfactionandRelationshipEnhancement...... . .40

    80

    Information

    and Analysis

    4

    4.1 SelectionandUseofInformationand Data 2

    5

    4.2 SelectionandUseofComparativeInformationand Data

    15

    4.3

    Analysis

    andReviewofCompanyPerformance

    40

    100

    Human

    ResourceFocus

    5.1

    WorkSystems....... .

    .40

    5.2 employeeEducation,Tra:ning, andDevelopment

    30

    5.3 EmpioyeeWell-BeingandSatisfaction .30

    100

    6

    Process

    Management

    6.1

    ManagementofProductand

    Service

    Processes

    ,

    60

    6.2 ManagementofSupportProcesses

    20

    6.3 Managerrie"ltof Supplierand PartneringP roces ses.

    . .

    20

    450

    7

    BusinessResults

    7.1

    CustomerSatisfactionResults

    12

    5

    Financialand Market

    Results

    125

    7.2

    . . . . . . . . . . . . . . . . . . . . . .50

    7.3 HumanResource

    Results

    7.4 SupplierandPartnerResults .... .

    25

    ....... ........ ...... .125

    7.5 Company-Spedfic

    Results

    1000

    TOTALPOINTS

    supplierandpartneringprocessesinvolvingallworkunits.Thecategoryexamineshow

    key processes aredesigned, implemented.managed,andimprovedtoachievebetter

    performance.

    The

    Business Results

    categoryexaminesthecompany'sperfoImance and im

    provement

    inkeybusinessareas:customersatisfaction,financialandmarketplaceper

    formance,humanresourceresults,supplierandpartnerperformance.andoperational

    performance_Alsoexaminedareperformancelevelsrelativetocompetitors.

    /

    ScoringSystem

    The systemforscoringapplicantresponsesisbasedonthreeevaluationdimensions: (I)

    approach,(2)deployment,and(3)results.

    pproach

    referstohow the applicantaddressestheitemrequirements.

    The

    factors

    usedtoevaluateapproachesinclude:

    Appropriatenessof themethodstotherequirements.

    Effectiveuse

    of

    themethods.

    Degree towhichtheapproach issystematic,integrated.andconsistentlyapplied;

    embodieseffectiveevaluationlimprovementlleamingcycles;andisbasedonreli

    ableinformationanddata.

    Evidenceof innovativeand/orsignificantandeffectil'eadaptations of approaches

    use(\inotherapplications

    or

    types

    of

    businesses.

    Deployment

    referstotheextenttowhichtheapplicant'sapproachisappliedtoallre

    quirementsof theitem.The factorsusedtoevaluatedeploymentinclude:

    Useof theapproachin addressingbusinessanditemrequirements.

    Use

    of

    theapproachbyallappropriateworkunits.

    Results

    referto outcomes inachievingthepurposesgiven in theitem.Thefactors

    usedtoevaluateresultsinclude:

    Currentperformance.

    Performancerelativetoappropriatecomparisonsand/orbenchmarks

    Rate,breadth,andimportance

    of

    performanceimprovements.

    Demonstration

    of

    sustainedimprovementand/orsustainedhigh-levelperformance.

    Linkageof resultsmeasures tokeyperformancemeasuresidentifiedinthe busi

    nessoverviewandinapproach/deploymentitems.

    l

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    PERFORMANCE

    MEASURES

    Use of the scor ing system requires considerable training. Examiners receive more

    than three days

    o

    training. with most of the time devoted to the scoring stem. A

    simpler system is given

    by

    the sample self-evaluation. which is shown in the next

    section. This approach would be more appropriate for small and medium-sized

    organizations.

    ~ ~ r t 1 p l _ ~ e l : E v a l u a t ~

    The following self-evaluation consists of a series of statements. organized into the ma-

    jor categories

    o

    he Baldrige Award criteria. Use subjective judgment to grade how well

    your organization conforms to the criteria by assigning a numerical rating from 1

    to 10

    to

    each statement, with 10

    being

    high

    and

    1 being low. Add

    the

    scores

    in

    each calegory

    and normalize. For example. the five leadership items tOlallo 32; therefore the category

    score is 32150 110

    =

    70. Use the individual

    and

    total scores to monitor the status of he

    quality management program. Use the first score as a baseline and subsequent scores to

    monitor progress.

    /. Leadership

    Senior executives

    are

    actively and personally.involved

    in

    developing the

    quality goals and standards for the organization. communicating these

    goals. planning for quality,

    and supervising its implementation and

    progress.

    All levels of management demonstrate through their words and actions

    that quality

    is

    the first priority within the organization.

    There

    is

    a wiliingness to assist depanments and individual employees to

    improve.

    We

    operate in a matter consistent with a high sense

    o

    ethics, concern for

    public health, and concern for the environment.

    We have a system to evaluate the effectiveness of its leadership.

    2.

    Slralegic Planning

    .

    We

    have an effective short-range one

    to

    two years) plan for implement

    ingTQM.

    We have an effective long-range three years or more) plan for leadership.

    in quality and customer satisfaction.

    Adapted. with permission. from O.

    W.

    Chase.lmple 'lIling

    TQM in

    a

    C }1IStrucrion Company Washington.

    D.C.: Associated

    Gene,....:t

    Contractors of America. 1993).

    The information in the plans is adequately disseminated within the

    organization.

    We evaluate and improve our planning process.

    We constantly determine future requirements of the customer.

    3. Cilstomer and Market Focus

    We have developed strategies

    10

    maintainand build customer relationships.

    We have effectivenieans to determine client expectations.

    We effectively communicate those expectations to the work force.

    We have established standards to meet those expectations.

    We have developed effective means surveys, visits, etc.) to measure

    the level o client satisfaction with all processes that affect client

    expectations.

    We have a good client-contractor communications system.

    We

    conduct a post-project follow-up with customers.

    Employees visit customer sites. as appropriate. to help promote un-

    derstanding.

    We

    operdy share information with

    the customer.

    We

    are responsive to customer inquiries.

    We

    are responsive to customer complaints.

    Employees at all levels are alerted to report possible customer dissatis

    faction with any product or service. .

    Those who interface with the customer receive special training listening.

    complaint resolution. negotiation. and the like).

    4. Information and Analysis

    We

    have an accurate and timely database that provides information on

    customers, internal operations, organization performance, and OSts and

    finances.

    We benchmark ourselves against others

    who

    are leaders in panicular ar-

    eas and use the data to help improve quality.

    Information collected is pertinent to the improvement effort.

    Wormation

    collected is analyzed and actually used to support improvement.

    We

    evaluate and improve our information and analysis system.

    J 24

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    PERFORM NCE MEASURES

    5. Hllman Resource Focus

    Human

    resource

    and

    management plans support

    qUality.

    We

    have

    an

    effective training program on quality awareness, teamwork.

    and structured problem solving.

    We provide effective training in technical skills.

    The

    training program is open to all employees.

    All employees are involved in process improvement and customer

    satisfaction.

    Employees

    are

    encouraged to

    make

    recommendations for improvement.

    . Employees, individually and .in teams, are recognized for improvement.

    A positive work environment is maintained for the well-being, growth,

    and positive attitude of employees.

    Personnel practices

    such as

    recruitment. hiring. training. and other ser

    vices are evaluated to determine their effectiveness.

    Job site conditions are evaluated for possible improvement.

    6. Process Management

    These statements refer

    to

    all processes performed

    by

    the organization. including

    adminrs/rative. logistical, engineering. alld cOils/rue/ion.

    All

    processes performed

    by

    this organization

    have

    been identified, and

    the ownership of

    each

    process has been established.

    All areas of duplication have been identified.

    An

    effective system

    ex.ists

    within

    the

    organization

    to

    prioritize processes

    for

    improvement.

    Performance standards for processes have been established.

    A system to measure process performance against

    the

    standards has been

    developed.

    We

    have

    an effective system for improving those processes identified as

    needing improvement.

    There

    is an

    effective

    means

    of disseminating "lessons leamed" informa

    tion from

    project

    to

    project

    and

    throughout

    the

    organization.

    Quality requirements are effectively communicated to subcontractors

    and

    suppliers.

    Subcontractor and supplier quality

    are

    effectively monitored

    and the re

    sults

    are

    furnished

    to them.

    We have

    an

    effective

    metho-d

    for evaluating the process improvement

    system itself.

    7.

    Business Results

    ~ t e can

    show

    quantifo:lble

    improvement

    in the follawing

    areas

    rate each one):

    Safety/number of worker compensation claims.

    .

    Employee

    satisfactionfabsenteeisrnfturnover.

    Grievances/strikes.

    Satisfaction with our performance on the

    part

    of

    other

    parties

    with whom

    we

    deal i e

    architectsler.gineers. subcontractors. suppliers. government

    agencies.

    Punch

    (defect)

    lists.

    On-time performance.

    Reduced

    delivery times.

    Financial return.

    Rework.

    Subcontractor quality.

    Supplier quality.

    Engineering

    processes.

    Logistical processes,

    Administrative processes.

    Construction

    processes.

    Customer (client) satisfaction.

    Repe at business.

    Market share.

    Comments

    . ~ .

    The MBNQA provides

    a plar, to

    keep

    improving all operations continuously

    and

    a sys

    tem

    to

    measure

    these

    improvements

    accurately. Benchmarks

    are used

    to

    compare the

    or

    ganization's

    performance

    with the world's

    best and

    to establish stretch goals. A close

    partnership

    with suppliers and

    customers

    that feeds

    improvements back into

    the

    opera

    tion

    is

    required.

    There

    is

    a long-lasting relationship

    with

    customers,

    so that

    their

    wants

    are

    translated

    into

    products

    and

    services

    that go

    beyond

    delivery.

    Management

    from top

    1

    bottom

    is

    committed

    to improving quality,

    Preventing

    mistakes

    and looking

    for im

    provement opportunities

    is

    built

    into the

    culture. There is a

    major

    investment

    in human

    resources

    by means

    of training. motivation,

    and

    empowerment.

    According to Dr. J. M.

    Juran,

    who

    studied

    the

    winners of

    the

    a'Nard,

    the gains have

    been

    stunning. The

    gains

    can

    be

    accomplished by large

    and small U.S.

    organizations

    and

    by

    U.S.

    workers. The gains include

    quality, productivity,

    and cycle

    time.

    m

    3