Technical.ly Presentation Dek

2014 Advertising Rates

Everything you need to know about local and regional advertising on Technical.ly.

What isTechnical.ly?• Online news: Respected daily journalism

• Events: Tech conferences, recruiting events, and public engagement

• Mission-minded: Community accelerates growth

• Civic-focused: Operations in 5 U.S. cities

Why Care?

• We are part of a Philly tech tradition

• This is a moment to attract and retain

• Tech/startups: fashionably driving future

• Technology: from sector to underpinning

• Trends are in our favor: grab them

• You want to take part in this coming together

We provide original editorial, expert programming and tools which improve recruitment, marketing, community cultivation and economic development. We serve

technologists, entrepreneurs and people who care about technology’s local impact.

What isthe mission?

Technical.ly grows local technology communities by connecting organizations and people through

news, events and services.

Who is the audience?Young, diverse leaders that are vital to city growth: entrepreneurs, programmers, designers, marketers, civil servants and more.

Gender 62% Male / 38% Female

Geography 90% Local / 10% National

Age 34% Ages 35-49 / 32% Ages 18-24

Education 47% College Degree / 25% Graduate Degree

Race 78% Caucasian / 14% African-American & Hispanic / 8% Asian

Income 40% $100k / 24% $60k-$100k / 21% $30k-$60k

Entrepreneurs 21%Developers/designers 21%Marketing and operations 19%

Civic leaders 10%IT fields, students, academia 26%

2012: 10,000 attendees



Growth by audience:

2012: 30,000 readers

2013: 60,000 readers

2014: 100,000 readers

Editorial (monthly) Events (annual)

We excel atdeveloping new audiences.

Breaking it down...

Why Care?







Who am I?







What are the pieces?Technical.ly Philly: founded in 2009, local tech

community news, history and future

What are the pieces?• City as part of 11-county region• Mature business (both IT departments and IT firms)• Universities and talent pipeline• Economic Development orgs• Investors and Mentors• Service providers (lawyers, accountants)• Meetup groups and events• Early-stage startups• Coworking spaces, incubators, accelerators• Access groups, STEM education, digital arts• Media network

Why does it work?• Innovative Match: Journalism + community

building

• Authenticty and independence: Refusing to

stand for the status quo

• Celebrating diversity of people, places and ideas

• Technical.ly team: we’ve assembled leaders













Technical.ly Philly: founded in 2009, local tech

community news, history and future

2012: 85 events, 10,000 people

2013: 110 events, 20,000 people

2014: 140 events, 25,000 people

What’s next?2009: Philadelphia

2012: Baltimore

2013: Brooklyn

2014: Delaware and Washington D.C.

2015: Boston area

What are the pieces?Paths forward.• Customized event sponsorship

• Recruiting events and jobs board

• Sponsored content and advertising

Think big with us.













Some of our clients

Brian James KirkBusiness [email protected]

Peter EricksonBusiness Development [email protected](267) 244-7014

Kate LeshkoEvent [email protected]

Christopher WinkEditorial [email protected]

Catherine SontagEvent [email protected]

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Technical.ly Presentation Dek

Technology

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