Technical.ly Delaware 2014 Advertising Rates

2014 Advertising Rates

Everything you need to know about local and regional advertising on Technical.ly.

PRODUCT

Technical.ly’s city web sites publish daily journalism about activity in the local technology

ecosystem. On the site, readers access regional event listings, a local jobs and RFP

board, targeted and attractive local advertising, and a robust up-to-date directory of

the people, organizations and projects shaping the scene. http://www.technical.ly

One hub for information about the region’s technology community.

Business Dev Creative Civic AccessTalent and innovation in

design and development.Entrepreneurship and investment activity.

The broad arts and creative community.

Policy and change-making in civic affairs.

Access and education issues in underserved communities.

Original articlesInterviewsNews roundups

Explanatory journalismBuzzworthy linksPhoto slideshows

Journalism

Our audience is made of young, civic-minded entrepreneurs, developers and

technologists and a growing group of established leaders. More than 40 percent earn

more than $100,000 and represent diverse backgrounds.

AUDIENCEA diverse community of leaders.

Gender 62% Male / 38% Female

Geography 90% Local / 10% National

Age 34% Ages 35-49 / 32% Ages 18-24

Education 47% College Degree / 25% Graduate Degree

Race 78% Caucasian / 14% African-American & Hispanic / 8% Asian

Income 40% $100k / 24% $60k-$100k / 21% $30k-$60k

Entrepreneurs 21%IT Leadership 10%Designers/Developers 21%Media and Marketers 19%

Other IT, students and more 26%

REACHTargeted local technology readership.

50,000 unique monthly readers

90,000 pageviews/month

12,000 email subscribers

15,000 Twitter followers

3,000 Facebook followers













Total network:

AD LAYOUTTechnical.ly’s digital advertising placement is industry-standard, targeted, beautiful and

placed among quality, vetted advertisers.

Leaderboard: Above-the-fold homepage placement and a part of the “center” focal point of each article.

Medium Rectangle: Highly visible placement in the sidebar of all content.

Sidebar Square: Affordable placement in sidebar of all content.

750 pixels x 90 pixels



NATIVE ADVERTISINGWe work with advertisers to create custom in-house “advertorials” within our design and

editorial focus to maximize impressions and impact.

Beautiful: We create campaigns that take advantage of our next-gen site design.

Your brand on display: We show off the companies that help us make great content.

Companion advertising: Advertisements extend the reach of your message.

Valued editorial: We work with you to create smart content.

CASE STUDYSilicon Valley Bank wanted to connect with a new audience in

Philadelphia. We built them a custom campaign to reach early-stage

entrepreneurs and show off their deep roots in the region.

Medium Rectangle advertisement

Newsletter advertisement

Guest post

Startup Roundup “Sponsored by” posts

Philly Tech Week 2013 sponsorship

120,000 unique impressions, 200,000 total views

4,000 unique impressions, 15,000 total views

3,000 unique impressions

3,000 unique impressions

120 targeted event attendees

The 3-month campaign The results

“We are always looking for new ways to connect with the start-up community and first-time entrepreneurs.

We’re bankers; not marketers or journalists and we clearly needed help shaping our message. The feedback

from the campaign was very positive from clients, prospects, colleagues and other service providers in the

market. We highly recommend working with the team at Technical.ly and we will continue to support

the site and mission in the future.” — Denny Boyle, Vice PresidentSilicon Valley Bank

Other online services

Native Advertising

Leaderboard

Medium Rectangle

Sidebar Square

Jobs post

RFP post

Custom directory entry

Guest post

Underwritten article

Topic “sponsored by” your company

Display Advertising

RATE SHEET

Email Newsletter & Social Media

Newsletter advertisement (125x125)

Sponsored Tweet

$750 per article

$500 per article

$500 per month

$500 per month

$400 per month

$250 per month

$500 per month

$100 per tweet

$100 for 30 days

$200 for 30 days

$50

Topic: A focused topic or weekly roundup series appears as “Sponsored by [your company]”

Underwritten article: We together agree on a topic and focus and intended outcomes, but we retain editorial control over the content, which is clearly labeled as a “Sponsored by [your company]”

Guest Post: Sponsors can directly write the content, usually in the form of a letter, which is then edited by Technical.ly editor

Specs: All advertising should be delivered in .gif and .jpg format, under 40kb. Animated .gif fi les should be limited to 3 frames of animation. Art must be delivered and approved by Technical.ly editorial staff.

Sidebar square: 125 pixels x 125 pixelsMedium Rectangle: 300 pixels x 250 pixelsLeaderboard: 728 pixels x 90 pixels

Specs: All advertising should be delivered in .gif and .jpg format, under 40kb. Animated .gif fi les should be limited to 3 frames of animation. Art must be delivered and approved by Technical.ly editorial staff.

Social push: Each Job/RFP post is featured twice in market-based Twitter feed in the 30-day periodMarket header: the Job/RFP is featured for one day in the Technical.ly header for all incoming traffic Weekly post: Each job is featured weekly in a targeted jobs post highlighting all of available jobsNational reach: our jobs get posted across our network

Line up your campaign with our 2014 Events & Editorial Calendar, featured on the next page.

2014 CALENDAR

Net/Work Tech Jobs Fair

#NotAtSXSW

Philly Tech Week (April 4 - 12)

Random Hacks of Kindness

Innovation in the Park

Start / Stay / Grow

National Civic Technology Event

January

February

March

April

May

June

July

August

September

October

November

December

Net/Work Tech Jobs Fair

#NotAtSXSW

Innovation Week Planning Committee


Innovation Week (Sept. 12 - 20)


Diversity In/Tech

State of Startups

#NotAtSXSW


Brooklyn Innovation Awards

Super Meetup of Meetups


Editorial focus: Law

Editorial focus: Recruiting

Editorial focus: Interactive/Design

Editorial focus: Design/Development

Editorial focus: Civic hacking

Editorial focus: Healthcare Innovation

Editorial focus: Community, universitites


Editorial focus: Business, universities

Editorial focus: Recruiting


Editorial focus: Community




Editorial focus: Civic impact


Editorial focus: Access, diversity

Editorial focus: Business, startups


Editorial focus: Access


Editorial focus: Arts/Creative

Editorial focus: Innovation




Indicates multi-market event series

Indicates national event

Indicates regular monthly programing

Editorial focus: Design/Development Editorial focus: Design/Development Editorial focus: Design/Development

Editorial focus: Ecommerce Editorial focus: Cybersecurity Editorial focus: Community, recruiting

Editorial focus: Community, innovation

Editorial focus: Community, innovation


Connect with our community.

Brian James KirkDirector of Business [email protected]

Peter EricksonBusiness Development [email protected]

BUSI

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Technical.ly Delaware 2014 Advertising Rates

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