Tech Talk with Tagkast: Consumer Generated Media at Live Events
-
Upload
digiday -
Category
Technology
-
view
510 -
download
0
Transcript of Tech Talk with Tagkast: Consumer Generated Media at Live Events
![Page 1: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/1.jpg)
TagkastConsumerGenerated
Media
Trusted by
![Page 2: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/2.jpg)
Photos Are the Heart of the Social Web
600,000,000 hours a week are spent looking at photos on Facebook or Twitter[2]
71%of time on Facebook
spent looking at pictures.
5XPhotos posted on Facebook are
more engaging than status updates.
36%of all Tweets contain
photos.
[1] 552 million daily active Facebook users. 100 million daily active Twitter users. 2
![Page 3: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/3.jpg)
But You Can’t Sell Advertising on User Photos
No easy way for marketers to access the huge appetite for photos at live events and attractions
3
![Page 4: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/4.jpg)
Until Now… Introducing Tagkast Photo Advertising
Our technology facilitates branded photo sharing at live events
1. Live Events and Attractions
2. Consumer Photo Engagement
3. Authentic Social
Distribution
#CoolerThanTheRest with Coors Light! Find more about the world’s most refreshing beer at www.coorslight.com
Patent Pending: 61/667,332 4
![Page 5: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/5.jpg)
2. Log-in to Facebook
Tagkast Photo Sharing Process
3. Become a Fan 4. Post Photos
1. View Photo
Users log-in to their own social account to post the branded photo
5
![Page 6: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/6.jpg)
Tagkast Drives The Most Social Sharing
We get almost 70% of guests to post their branded photo to social media
60.4%31.4%
8.2%
Percentage of User Posts by Plat-form
Facebook ConnectEmailTwitter Connect
6
![Page 7: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/7.jpg)
Resulting in a Huge Difference in Impact
Because so many more people post their photo to Facebook, Tagkast will yield an extra 3.7MM impressions for every 10,000 people
compared to email sharing
![Page 8: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/8.jpg)
Case Study: Subaru Mud Run Event
878photos posted
304,124reach
478facebook Fans
967e-mails collected
10,275likes/comments
Live Engagement Digital Engagement
3,237website clicks
Consumers shared 878 photos to Facebook that reached 304,124 people, generated 10,275 likes/comments and drove
3,237 website visits
608,250impressions
8
![Page 9: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/9.jpg)
Campaign Metrics and Photo Portal
View overall campaign metrics and photos for the program including the comments and likes on the photos
9
![Page 10: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/10.jpg)
Tagkast Customers
We work with some of the most respected advertisers in the world
10
![Page 11: Tech Talk with Tagkast: Consumer Generated Media at Live Events](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d4cc3abb61eba23a8b46bb/html5/thumbnails/11.jpg)
TagkastConsumerGenerated
Media
Trusted by