Tagkast Native Ad Network

August 2013

Trusted by

Why Tagkast?

Tagkast delivers a visually integrated, non-interruptive, content driven ad experience

•  Native – Seamlessly integrated into the fabric of the site experience

•  Engaging –Measurably better brand lift compared to traditional ad models, with higher rate of sharing

•  Scale – The context of the Tagkast platform in the live event environment provides marketers with access to a scalable audience.

How We Do It

Consumers share event photos to their social media profiles and promote branded content to their networks.

1. Live Events and Attractions

2. Consumer Photo Engagement

3. Tagkast Media

2. Log-in to Facebook

In Tablet User Experience

PHOTOS SURVEY EMAIL

PHOTOS SURVEY EMAIL

PHOTOS SURVEY EMAIL

3. Become a Fan

PHOTOS SURVEY EMAIL

4. Post Photos

1. View Photo

Through the simple process of claiming a photo we gather emails and new Facebook fans for our partners

Please support me today at http://diabetes.org/rochestertour ! I am riding in the Tour de Cure to Stop Diabetes. Thank you for making a difference.

Each native photo placement is seen by 300+ people and is an implied endorsement of the advertiser to the consumer’s friends and family

Photos are Shared Natively in Facebook and Twitter

300 people reached per photo.

600 impressions per photo.

27 referral actions (clicks) per photo (5% rate)

1.5 Promo Link Shares per photo (.33% rate) Tagkast Analytics (2013)

A Tagkast Campaign By The Numbers

At a single NBA game, we can deliver over 65,000 clicks

5,000 tagged guests

1,580,000 reach

1,333 Facebook page likes

1,667 e-mails collected

11,333 likes/comments/shares

Live Engagement Digital Engagement

65,000

clicks

There are over 250,000,000 visitors a week at live events and attractions where Tagkast can deliver similar metrics

Live Event Marketplace

Live Event Categories

Auto Racing

Baseball Basketball

Boxing Collegiate Basketball

Collegiate Football Cycling Fishing

Football Golf

Hockey Horse Racing Motorcycle Racing

Olympics Polo Rodeo

Rugby Running

Skiing Soccer Bars & Nightlife

Concerts Parades

State/County Fairs Taste/Food Festivals

Event Categories (cont’d)

Award Shows

Zoos & Aquariums Museums

Ethnic Festivals City/Community Celebration

Auto Racing Mall Development Auto Show

Awards Show Conference/Expo

Family Entertainment Film Festival LGBT

Attractions Landmarks State and National Parks

Beaches Tourist Attractions Public Parks

Annual Live Event Attendance (In Millions)

73.5 32.7

350.8 220.2

300.6 27.6

Tagkast Packages

Product Description

Tagkast sells into events and executes the programming with our staff

Tagkast is hired to execute an event or an event series

Hardware and software leasing for clients to execute on their own

Advertising Staffed Event Technology Only

Customers Media agencies, brand advertisers

Event properties, event sponsors, event agencies

Event agencies that have their own staff to execute

Pricing $.40 cost per engagement $15 CPM

$500-$10,000 per event depending on size and staff

$8,500 per year $2,000 per month

We offer three packages that fit well into existing budgets for advertisers, event organizers, event sponsors and experiential agencies

White Glove Launch Support Our Account Managers will guide you through pre-launch, setup and launch day, overseeing campaigns through the wrap-up and insights stage

Account Services – Exceeding Expectations

Real-Time Reporting Review your campaigns regularly to discover new opportunities for increased performance.

Creative Consultation Our creative team can write campaign creative and adapt existing brand assets.