JOIN OUR JOURNEYAustralia’s entry in the Solar Decathlon China 2013Transforming Our Houses into Sustainable Homes

Illawarra FlameTEAM UOW AUSTRALIA

“The University of Wollongong is committed to research and innovation in the sustainable buildings sector. We are proud

of our students, working together with Australian industry to achieve sustainable solutions.

You can help us ensure Australia is leading the world in renewable energy solutions by supporting Team UOW in the

Solar Decathlon China 2013 competition.”

Professor Paul WellingsVice-Chancellor, University of Wollongong

From the Project Manager - Lloyd Niccol

Thank you for your interest in providing sponsorship and

support to Team UOW Australia and our entry in the Solar

Decathlon China 2013 competition.

The Solar Decathlon competition, often described as the

‘Energy Olympics’, is the largest sustainable building

research and innovation competition in the world, with

teams designing, building and operating net-zero energy,

solar powered houses. Teams must then transport their

houses to Datong, China and rebuild them within 10 days,

ready for the arrival of hundreds of thousands of visitors!

Team UOW Australia is excited to be the first and only

Australian team to be chosen to compete at a Solar

Decathlon. Our team is made up of a diverse group of

passionate students from the University of Wollongong

and TAFE Illawarra. With an advisory group of industry

professionals and academics, we are developing a world-

class house called the ‘Illawarra Flame’.

The Illawarra Flame is a unique and exciting concept.

It is the first design in the history of the competition to

address the imperative of upgrading our existing housing

Our project is about transforming existing houses using retrofit technology, to create sustainable, affordable and attractive homes for our future.

This concept is represented through the unique, seasonal transformation of the Illawarra Flame tree, as it renews itself, blossoming into a thing of beauty.

The Illawarra Flame tree is intimately tied to the University of Wollongong, with the crest drawing on its connections to this stunning natural asset.

The Illawarra Flame tree is intimately tied to the

University of Wollongong through its crest, drawing on

strong connections to this stunning natural asset.

Our project is about transforming existing houses using retrofit technology, to create sustainable, affordable and attractive homes for our future.

This concept is represented through the unique, seasonal transformation of the Illawarra Flame tree, as it renews itself, blossoming into a thing of beauty.

The Illawarra Flame tree is intimately tied to the University of Wollongong, with the crest drawing on its connections to this stunning natural asset.

Our retrofit concept is symbolised by the unique,

seasonal transformation of the Illawarra Flame tree, as it renews itself, blossoming into

a thing of beauty.

Our project is about transforming existing houses using retrofit technology, to create sustainable, affordable and attractive homes for our future.

This concept is represented through the unique, seasonal transformation of the Illawarra Flame tree, as it renews itself, blossoming into a thing of beauty.

The Illawarra Flame tree is intimately tied to the University of Wollongong, with the crest drawing on its connections to this stunning natural asset.

Our project is about transforming existing houses

using retrofit technologies, to create sustainable,

affordable and attractive homes for our future.

stock. With less than two per cent of Australia’s housing

replaced each year, a staggering 60 per cent of our current

homes will still exist in 2050. By seeking to improve the

performance of these houses we can make an immediate

and positive environmental impact.

Our design is a revolutionary transformation of the

traditional Aussie ‘fibro’ house. We are demonstrating and

providing a benchmark for transforming our existing houses

into stylish, affordable and sustainable homes for the future.

The Solar Decathlon competition is more than just a high

profile international competition. It is also an enormously

popular public event. With entries from over 20 universities

and a dozen countries, the Solar Decathlon provides

an unrivalled opportunity to drive global change by

showcasing advanced sustainable building technologies,

innovative ideas and dynamic thinking to hundreds of

thousands of visitors on the world stage.

On behalf of Team UOW Australia, I would like to invite

you to become part of our team and join our journey in

transforming our houses into sustainable homes.

The Competition

Who: Team UOW Australia - students from the University

of Wollongong and TAFE Illawarra Institute

What: Solar Decathlon China 2013 – a competition run by

the US Department of Energy and China’s National Energy

Administration involving over 20 university teams who will

build affordable net-zero energy, solar powered houses

Where: Datong, China (347km from Beijing)

When: August 2013

Why: Showcase cutting-edge sustainable building technology and provide sustainable living for future

generations

SBRC

The Illawarra Flame project is one of the key activities

under the UOW Sustainable Buildings Research Centre

(SBRC). The aim of the SBRC is to research and collaborate

with industry to improve the energy efficiency of our

new and existing buildings. Funded by a $25.1 million

Commonwealth Government grant, the SBRC building

itself is targeted to be the first building in Australia to gain

‘Living Building Challenge’ accreditation.

Why join Team UOW Australia?

By partnering with Team UOW Australia you will have:

• access to Australia’s first and only entry into a solar

decathlon competition

• strategic alignment with sustainable construction and

design

• access to state of the art resources and an enthusiastic

team

• the ability to showcase your brand on local, national and

international stages

• major global media throughout the competition

• opportunity to establish your company’s reputation as

a leader in sustainable practices within the Australian

marketplace

• means to enhance your corporate social responsibility

programs

• a chance to build a presence in the Chinese and global

markets

Media StrategyTeam UOW Australia is developing a significant presence in

the media and providing unique content through online and

social media platforms. Engaging with the global community

through social media further promotes the message of

sustainability and allows the public to view and interact with

the progress of Team UOW.

Our website hosts all official information, and will be a key

portal for our sponsors to display the vision of the project to

prospective clients.

Web and Social Media Coverage

Social Media Opportunities

All sponsors and partners will have opportunities to develop

content with our Social Media Team such as weekly blogs

and vlogs that can be branded and linked to key messages.

Our International Social Media Team can also help develop

your company’s message in the Chinese market and ensure

high level exposure throughout the competition.

Solar Decathlon in the MediaThe potential for widespread media coverage for sponsors is

tremendous. For example, the 2009 US Solar Decathlon resulted in:

• Over 920 million Solar Decathlon media impressions, including print, online & broadcast coverage.

• 175 million readers through print and online coverage in over 265 newspapers including The New York Times, The Washington Post, The Los Angeles Times and USA Today.

• More than 75 million listeners on radio.

• Over 730 television stories reaching every home market

in the US.

Now imagine China, with a potential audience of over 1.3

billion people!

EventsMajor events that will be hosted by Team UOW Australia

include:

• Sponsorship events hosted at the Wollongong’s SMART Infrastructure Facility

• National display event at UOW’s Innovation Campus in April 2013

• Solar Decathlon China 2013 event (August 2013)

Beyond Solar Decathlon

Upon its return from China, the Illawarra Flame will be displayed

at the UOW Innovation Campus as a feature of the Sustainable

Buildings Research Centre “Living Laboratory” facilities. The

house will undergo long-term performance demonstration and

testing, and be on display to industry and the community.

Our Sponsorship Model

The Team UOW Australia sponsorship model has five tiers metaphorically

tied to our project inspiration - the iconic Illawarra Flame tree.

The Illawarra Flame tree is famous for its stunning ‘crown’ of ‘red flame

flowers’ and luscious ‘green leaves’, its elegant trunk and far-reaching

branches that act as the tree’s ‘pillar’ of strength, and its deep root system

that provides immense support from the ground up.

Platinum Crown Sponsor

$200,000+

Its crown is the signature image of the Illawarra Flame Tree, leaving an

indelible impression. So too will our premier sponsor, who will receive the

full suite of benefits open to other sponsors, as well as the added advantage

of being the platinum naming rights sponsor of the Illawarra Flame.

Gold Pillar Sponsor

$75,000+

Flame Flower Sponsor

$25,000+

Green Leaf Sponsor

$10,000+

Friends

$1,000+

Grassroots Supporter

Our crowdfunding campaign will build ‘grassroots’ support from individuals who

are passionate about the Illawarra Flame, UOW, the environment, rising energy

costs and sustainable living. They will get the chance to offer their support via an

online donation [youruowcommunity.edu.au/illawarraflame] that will ensure

project success as well as increasing public awareness and appreciation of key

sustainable building and living principles.

For companies and individuals donating to Team UOW Australia:

Tax Deductibility The University of Wollongong (UOW) is endorsed by the Australian Taxation Office as a deductible gift recipient; this means all gifts over $2 are fully tax deductible to you, the donor, and 100 per cent of your gift will go directly to the team.

Donor Confidentiality The University is committed to protecting your privacy. All donation information is stored securely and we can maintain confidentiality for donors who wish to make their contribution anonymously.

* All sponsor benefits are subject to the regulations set forth by the Solar Decathlon China 2013 organisers.

SponsorshipBenefits

Platinum Crown $200k+

Gold Pillar$75k+

Flame Flower $25k+

Green Leaf $10k+

Friends$1k+

Grassroots$5+

VIP tickets for customers and employees to the national launch

15 8 4 2

Platinum title sponsor

Rights to use the Team UOW Australia branding and house in your advertising

and promotional materials

Opportunity to speak on behalf of your company at the national house launch

Trademark inclusion in national and international PR/media

Recognition on Illawarra Flame website homepage

Partner media release highlighting your brand as a sponsor

Trademark inclusion on all social media, internet and email communications

Trademark inclusion in metropolitan and regional PR/media

Naming rights to a specific aspect of the Illawarra Flame house, featured on our website

Trademark on official team t-shirt

Photo opportunity with Team UOW and house in Australia

Feature article/interview in our monthly newsletter

Trademark inclusion at community education and awareness events

Trademark recognition in our monthly newsletter and video blog

Trademark recognition on official team website

Name on plaque at the Sustainable Building Research Centre, UOW

Name recognition on official team website

Contacts UsTeam UOW Australia is looking for further sponsorship and donations for

this exciting project, which will put Australia on the world stage. Every

sponsorship opportunity is unique and diverse in the benefits that it can

offer your organisation. Please contact us to discuss your involvement today.

Lloyd Niccol

Project Manager

P +61 423 657 006

lniccol@uow.edu.au

JOIN OUR JOURNEY…

www.illawarraflame.com.au

Team UOW Australia thanks our Establishment Partners

Above Team UOW Australia visiting the construction site of the Solar Decathlon Village in Datong, China.

Sponsorship Enquiries

Team UOW Australia

sd2013@uow.edu.au