Self-Guided Social Media Training Manual

Team BM. Bowie, C. DeSantiago, T. Ditri

AET/560June 8, 2015

Dr. Ellen Kennedy

Overview

Purpose: Provide a self-guided social media training manual to assist in employee education in the area of social media, focusing on the basics and benefits of social learning.

The key point of our social learning program is to officially recognize and incorporate social media tools into our current learning processes.

Formal Learning

Social Media Learning

Social Learning Isn’t New

Most of us have experienced a form of social learning while participating in many of our formal learning activities

-Conferences -Face-to-Face interactions

- Group Projects- Meetings

Social media tools allow us to expand social learning without time and geographic constraints.

We can now learn non-stop!

(Bingham & Conner, 2010)

(Lamb, 2014)

How to Use Social Media in Learning

Video (click on illustration)

Key Considerations

Barriers to social learning- Internal- External

Ethical Dilemmas- Invasion of privacy- Spamming- Dishonesty & distortions- Misuse of free expertise- Distorted endorsements & improper

anonymity

(Barry, 2014)

- Public bashing - Opportunism

Problem Solving Through Social Learning

Addressing Business Problems- Shared knowledge- Extensive talent pool- Maximized collaboration- Enhanced problem identification & teamwork- Strengthened relationships

Assessment

Assessing the effectiveness of social learning- Quantifiable measures of performance

increase

Speed

ProductivityEfficiency

Bottom Line

Usage & Policy Considerations

Social Media Policy Guide- Know it !- Adhere to the organizational rules!

This is NOT optional

Our social media policy is a written policy addressing employee use of social networking websites. The policy regulates the content that employees are allowed to post on such sites, particularly with regard to comments about the employer’s workplace and other employees

(Fenton & Keller, Inc., 2010)

Social Learning Environment

-Respect

- Understanding

-Creativity

-We-Think

-Diversity

-Open

(Young, 2011)

Maximize the effectiveness of the social media learning experience !

Social Media Tools

The Benefits are extensive- Increased company visibility- Business relationship improvement- 24/7 learning opportunity

*No time or geographic constraints- Enhanced communication

But, there are Limitations:- User generation gap issues- Time constraints- Privacy and security concerns- Availability of resources

Selected Tools

is an image hosting and video hosting website, and web services suite. The focus is sharing your videos and images to your family and friends worldwide. (Couturier, 2015)

is the world’s largest network of local groups, Meetup allows educators to arrange face-to-face meetings and facilitate training both formal and informal (Meetup, 2015).

is another form of video-sharing app similar to Flickr. The difference b between Flickr and Vine is that with Vine you can film short clips at separate times and link them together for a total of 6 seconds (Moreau, 2015).

is a social media site that allows users to create, view, and share videos. It provides a forum for people to share ideas, lessons, tutorial, and other informational videos (YouTube, 2015).

References

Barry, J. (2014). 7 Ethical dilemmas faced in content marketing. Retrieved from http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/

Bingham, T., & Conner, M. (2010). The new social learning: A guide to transforming organizations through social media. Retrieved from The University of Phoenix eBook Collection.

Couturier, G. (2015), flickr, App Store, Retrieved from https://www.flickr.com/#section-1

DeMers, J. (2014), Forbes, The Top 10 Benefits of Social Media, Retrieved from http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

Fenton & Keller, Inc. Burt, R. (2010). Workplace law – Defining a social media policy. Retrieved from http://www.fentonkeller.com/resources/workplace_law/2010/feb_2010_defining_a_social_media_policy.htm

Lamb, R. (2014). How to use social media iin learning [Video file]. Retrieved from YouTube website: https://www.youtube.com/watch?v=lA0PU0CxDBE

References

Meetup. (2015). About Meetup. Retrieved from http://www.meetup.com/about/

Moreau, E. (2015), about tech, What is Vine, Taking a Look at Twitter’s Six-Second Video-Sharing App. Retrieved from http://webtrends.about.com/od/Twitter-Web/a/What-Is-Vine.htm

Young, S. (2008). How to Improve Your Social Skills, Retrieved from http://www.scotthyoung.com/blog/2008/06/16/how-to-improve-your-social-skills/

YouTube. (2015). About YouTube. Retrieved from https://www.youtube.com/yt/about/