Team Apple Presentation
Transcript of Team Apple Presentation
Strategic Business Proposal
For: Applewww.Apple.com
Clint EvansZachary Forest
Rafael Nieto
Prepared By:Team Apple
Wosene AsefaJessica ContrerasDashia Copeland
Hook
• iRadio
• Integration of iTunes & Music Streaming
• Subscription based
• Bring a massive demographic
http://wallbase.cc/wallpaper/443657
EXTERNAL ANALYSIS
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COMPETITORS
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BUSINESS CLIMATEhttps://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/
ECONOMIC FACTORSPOLITICAL FACTORS
52% of Apple’s business is
outside of the US
In 2012, Apple slowed down due to weak
global economy.
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SOCIAL/CULTURAL FACTORS
TECHNOLOGICAL FACTORS
Growing with age group 35 and over- Declining with 18-34 demographic
Apple won case VS Samsung
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https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/
BUSINESS OPPORTUNITIES & THREATS
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SALES & MARKETINGhttps://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/
LEGAL FACTORShttps://www.flickr.com/photos/86530412@N02/8213432552/in/faves-121000626@N08/
Organizational Strengths
https://www.flickr.com/photos/11554001@N05/9113775539/
Apple believes in quality not quantity.
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Apple TVhttps://www.flickr.com/photos/30998544@N07/3330430342/
Organizational Weaknesses
https://www.flickr.com/photos/18436325@N00/441516072/
https://www.flickr.com/photos/20905078@N04/5527934808/
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It’s imperative to stay ahead of the game in the technology industry.
Target Market
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Collaborators: Microsoft
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Ethics: Will prevent illegal file sharing of music.
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Operations
https://www.flickr.com/photos/74243188@N04/10138991143/
Hiring a bigger staff, of new innovative
individuals.
https://www.flickr.com/photos/55928592@N04/5183646214/
With this new re-vamp of iTunes, it will bring business opportunities with social media
platforms.
Evaluation
• Used to avoid the failure of the proposal
• Research, establish standard, measure performance, and take action.
• Stay up to date with competitors
• Technological changes
• Please the consumers
• Financial Crisis
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John Rosenfelder. 2011. Amazon Cloud Player Announcement. Retrieved June 18, 2014 from https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/
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