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Transcript of Apple Inc. Presentation,
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Apple Inc.
Presented by: Course Facilitator:Seetal Dr. Azhar Ali Ayaz PirzadoBBA(Hons)-IV
University of Sindh Laar Campus, Badin 1
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Road Map
• History
• Company Profile
• Mission & Vision
• Market Share
• SWOT Analysis
• Conclusion
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1974
The idea for Apple Computers was
BORNBy Steve Jobs & Steve Woziak
1976
First Computer was
SOLD3
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1984
The Macintosh was
INTRODUCED
1985
was dischargedSteve Jobs
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1998 1999
Apple introduced all-in-one
the iMacAlso Apple unveiled
the iBook
5
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Innovations
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Best Global Brands 2013
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APPLE SOLD 40 MILLION iPhones LAST YEAR.
110,000 iPhones per days
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Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue US$215.639 billion (2016)
Area served Worldwide
Headquarter California, United States.
Total number of employees 115,000 (as of July 2015)
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Apple’s Mission and Vision Statements
Mission "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision “We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.”
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$470.94 BnEnterprise Value Total GDP
$285 Bn
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From Where Apple is Making Money
iPod42%
iPhone23%
iPad10%
Apple TV<1%
Macintosh Computers
25%
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Global Market Share
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Comparison
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Product line
Consumer Electronics:• iPhone smartphone• iPad tablet computer• Mac personal computer• iPod portable media player• Apple Watch smartwatchand• Apple TV digital media
player
Computer Software:• macOS • iOS operating systems• iTunes media player• Safari web browser• iLife• iWork
Online Services:• iTunes Store• iOS App Store• Mac App Store• Apple Music• iCloud
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Current Growing Products of Apple
iPads
iPhones
Mac book iTV
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Apple Inc. Competitors in Computers
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Apple Inc. Competitors in Smart Phones
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Apple Inc. Competitors in iPads
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SWOT Analysis
Strength:• Faithful customers• Apple is a leading innovator
in mobile device technology• Strong financial performance• Brand reputation
Weaknesses:• High price• Further Change in management
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SWOT Analysis—Cont’d
Opportunities:• High demand of iPad mini and
iPhone 6,7 and 7Plus• iTV launch• Growth of tablet and smartphone
markets• Strong growth of mobile
advertising market
Threats:• Rapid technological change• 2013 tax increases• Rising pay levels for Foxconn
workers• Strong dollar
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Conclusion
• For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know, How to Think Different.
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Stay Hungry, Stay Foolish.
Think Different
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References—Websites
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1• http://www.statisticbrain.com/apple-computer-company-statistics/• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm• http://www.statisticbrain.com/apple-computer-company-statistics/• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html• http://www.marketwatch.com/investing/stock/aapl/financials• http://www.slideshare.net/marconivr/apple-history
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