Team and Program Sustainability

Why Recruitment?

• Minimum of <ADD NUMBER> people per team

• More Human Resources = More significance presence on campus = More possibilities

• Better retention rate

Recruiting Tips

• Recruit a diverse group of members • Recruiting is an on-going process! • Recruit younger members who can stay

around for a few years• Get started on projects as soon as

possible and recruit new members as you progress throughout the year!

How to Recruit?

• Promotional stands/booths on campus• In-class announcements• Fun marketing activities• University Marketing/bulletin board• Internet and social media• Make use of existing resources on

www.enactus.org/campusresources/

Team Organization

• Teams have freedom to organize how they want

• All teams should have a Team Leader/President

• Make sure the organizational chart is clear to everyone in the team

• Keep it simple

Team Succession Planning• Start early with transition – at least before National

Competition• Work closely with your Faculty advisor• Organize a selection process for leadership team• Have interviews with candidates• Open up the leadership roles for those students who

have been part of the team for at least 1 year• Create a shadowing / mentorship program for

members who would like to be in a leadership role.

Succession Plan

• Yearly notebook per position/project

• Project notebook or online storage of data

• Team transition weekend/day

• Update your website / online space

Strategic Planning

• Think about organizing a team building activity in beginning of the academic year

• Hold at least one strategic planning session a year to discuss:• projects you will continue

• projects you will discontinue

• team growth goals and objectives

• team organization; meetings, socials etc

• fundraising and budget needs

Faculty Advisor

• Faculty Advisor serves as a mentor/coach to your team

• Key to the success of the team• Use your Faculty Advisor to link your team to

the Institution

Institutional Support

• Build a personal relationship with your Dean or Department Chair

• Sell him/her on the importance of Enactus in the experience of a student

• Invite him/her to join your Business Advisory Board

Institutional Support

• Develop a pitch to convince your institution’s administrators to support your team– What can your Enactus team do for the

institution and administration?– Pitch your SIFE team as a solution to a

problem– What is in it for the administrators?– Identify current or future Enactus activities

that parallel the administration’s objectives.

Institutional Support

Having a pitch about your team is important: • To ensure you have a clear message• As a sales tool • When you network with others

– You may only have one shot to explain ‘what is Enactus?’

– It helps to attract people’s interest to learn more details about your program

– It helps to position your team as a professional organization when your message is consistent

Developing a Pitch

Elements of a good pitch:• A "hook"  or opening statement:

– Open your pitch by grabbing attention with a "hook."  A hook is a statement or question that arouses interest

• About 150-225 words: – Your pitch should be no longer than 1

minute

Developing a Pitch• Passion:

– The more energy and enthusiasm you are able to transmit, the better your message will come across

• A request :– At the end of your pitch, ask for

something concrete.  Do you want their business card, to schedule a full presentation, to ask for financial support?  

Developing a Pitch

Adapt / tweak your pitch for different

audiences:• Institutional administrators• Potential sponsors• Potential new students• Potential partner organizations

Communicating your Pitch

Make sure your pitch is:• Clear• Short• Persuasive• Concrete, not general• Not a performance, but a story

Activity

Develop a short, 1 minute ‘elevator’ pitch to convince your university administrators to support your team.

Functions of a Business Advisory Board (BAB)

• Provide team guidance and experience• Personal mentorship to students• Offer great ‘business’ advice on projects• Provide access to needed

resources/facilities• Criticize presentations before competition

Benefits of a BAB

• Project advice and support• Networking• Presentation feedback• Fundraising guidance and help• Team succession planning

Creating a BAB

Involve:- Local business leaders- Regional representatives from national

sponsor companies (liaise with Enactus <Country> Office)

- Enactus alumni - Your institution’s administrators

Managing a BAB• Keep BAB engaged throughout the year• Meet at least twice a year with your BAB• Limit membership to a maximum of 12

people• Make BAB meetings meaningful for the

members• Have a BAB coordinator on your

leadership team)

Tips for Success

• Ask your BAB members for a bio/picture to put on your website

• Put out an annual survey to your BAB rate your overall performance as a team

• Ensure that the SIFE National Office knows who serves on your BAB

Alumni Engagement

• Alumni are a key resource for your team• Make sure you keep track of your alumni• Engage your alumni through:

– Your BAB– Mentorship programs– Sponsorship opportunities

Funding

• How much money do you really need?• Asking for money

– Corporate businesses– Local businesses – Branding

• Writing for Money– Grants– Institution’s Alumni association

Creative Fundraising

Entrepreneurial Activities:• Create a small task force which would

focus on fundraising for your team’s efforts

• Sell team merchandise on campus• Sell your products on campus/online!• Organize events – parties/band

nights/speakers

Fundraising Examples

• Enactus Lancaster, UK – Jailbreak• Enactus Battle of the Bands• Enactus Ithaca, USA – Photo Business

Activity

You are looking for 750 Euro <INSERT CURRENCY> for your one of your projects, come up with a creative idea to get this money in within a month!

Prepare a one minute pitch to present your idea

Publicizing Efforts to the Media

• Talk to your institution’s public relations office

• Send out regular press releases• Create a map with press clippings and an

overview of our activities• Develop a Social Media Marketing

Strategy

Social Media

• Add a blog to your website• Setting up a page on Facebook• Video-sharing (such as YouTube or Vimeo)• Assign one of your team members to update

news on Twitter • Connect with community and business

leaders through LinkedIn

Social Media

• <Add a presentation on country-specific Social Media best practices if time permits>

Questions?