Teaching and Curriculum Sections 2006 Survey to Determine Changes to Strategy to Better Serve the...

Teaching and Curriculum Section’s 2006 Survey to

Determine Changes to Strategy to Better Serve the Profession

Priscilla A. Burnaby, CPA, PhDBentley College

Susan Hass, Professor, CPASimmons College

Authors

Topics

• Introduction and Objectives• Methodology• Summary of Findings• Balanced Scorecard• Conclusions

Introduction and Objectives

• Understand section members’ goals• Better meet the needs of section members• Create the basis for the Section’s strategy• Communicate the strategy to Section

leadership so they could act on it• Strengthen the Teaching and Curriculum

Section

Methodology• A questionnaire was developed based on the

T&C’s Steering Committee’s concerns• In late 2006 - of the 1100 T&C members, 151

members responded for a 13.7 percent response rate

• Depending on the type of question, the findings are tabulated by– Number of responses – Percentage of responses – Means of responses

Summary of Findings

Mid-Year Meetings

One of the biggest concerns of the T&C Steering Committee in polling its

membership was to determine whether or not the members wanted

a mid-year meeting.

Need for a Mid-year Meeting

Need for Meeting

Number of Responses

Percentage of RespondingSample

Percentage of Total Sample

Yes, need a mid-year meeting because the number of paper sessions is inadequate.

34 24.5 22.5

No, do not need a mid-year meeting because the number of paper sessions is adequate.

105 75.5 69.5

No Response 12 8Total 151 100 100

If Section had a Mid-year Meeting Mean Response to Scope and Content

Number of Responses

Activities 1* 2 3* 4 5* Mean TotalBe similar to national format with sessions Improving teaching skills and provide venues for research papers.

20 15 33 36 43 3.46 151

Be a mixture of research papers and presentations on improving teaching skills.

8 21 36 45 38 3.57 151

Held in conjunction with a regional meeting. The meeting would rotate each year to a different region.

14 15 42 45 29 3.41 151

Should have a CPE session on a current accounting topic that would be relevant to accounting professionals.

18 17 34 39 38 3.42 151

* 1= Strongly disagree 3=Neutral 5= Strongly agree

Suggested Activities for a Mid-year Meeting to Encourage Member Attendance

Activities Number of Responses*Panel discussion 6Have “star” teachers involved/ speakers 4Case studies 2“ Hands-on” activities 7Assessment workshop 7About improvement in classroom issues 5About improving teaching/ teaching technology 20Focusing on research 8CPE Session 7About improvement in curriculum issues 5Field trips/ plant tours 2Open bar, coffee at breaks, cocktail party/ warmclimate

3

Networking 2Have non-accounting people 2Location 3Low price/ Budgetary allotment 2A mix of activities 2

Not needed 2* Some respondents had more than one suggestion.

Suggested Activities for Regional Meetings to Strengthen Attendance

Activities Number of Responses*

Plenary speakers 4Paper presented and CPE sessions 8Panel session/ panel discussion 5“Hands-on” workshop 2Network/ Build relations with other sub-areas of accounting

4

Assessment workshop 5Focusing on research 4About improvement in teaching 11About improvement in classroom issues 3About curriculum issues with in courses and within degree program

2

Focusing on specific courses/ course design 3Location 3Lower Cost/ Funds 5Schedule good parties/ Coffee at breaks/ Cocktailparty

3

Fields trip/ tours 2Best paper award 2

* Some respondents had more than one suggestion.

Strengthening the Image of Pedagogical Research

Rank of Activities for Pedagogical ResearchNumber of Responses

Activities 1* 2 3* 4 5* Mean Total

At regional meetings have leading researchers provide information at a CPE about application of their models to educational research.

10 19 44 46 27 3.42 151

Have pedagogical/educational research sessions at the New Scholar Concurrent Sessions at the AAA National meeting.

1 8 40 59 36 3.84 151


Refresher Session and On-line Journal

Refresher Session in Educational-related Research

Number of Responses

Percentage of Sample Answering


No 18 12.2 11.9Yes 129 87.8 85.4No response 4 2.7Total 151 100 100The Section Should Have an On-line JournalNo 41 27.7 27.2Yes 107 72.3 70.9No response 2 1.9Total 151 100 100

Form of the Training SessionsType of Training Session Number of

ResponsesPercentage of Sample Answering


Special Workshops at the AAA National meeting

73 52.5 48.3

CPE before a regional or annual meeting

52 37.4 34.4

CPE and after a regional or annual meeting

14 10.1 9.3

No response 12 8Total 151 100 100

Content of the On-line Journal

Content of On–line Journal Number of Responses



Like Issues with teaching strategies, cases, etc.

71 53.4 47.0

Research in teaching and curriculum development

38 28.6 25.2

Other ( See next slide) 24 18.0 15.9No response 18 11.9Total 151 100 100

Other Suggested Content for an On-line Journal

Content of On-line Journal Number of Responses

Combination of above 2 selections (Like issues with teaching strategies, cases, etc. and Research in teaching and curriculum development)

14

Also solutions to problems in teaching harder topics

1

Paper articles for on-line 1More specific teaching materials information 1Practical orientation 1Shorter teaching ideas, cases, innovative problems, etc.

2

Less methodologically driven 1Digested issues, no further proliferate 1

Sharing of Teaching Materials

Sharing Class Materials

Interested in Sharing Your Class Materials on the Section’s Website Number of Responses

Percentage of 151 Respondents

SyllabusCasesProblemsExamsOther Class material

1216448563249

80.142.431.837.121.232.5

Interested in Accessing Other’s Class Materials on the Section’s Website Number of Responses

Percentage of 151 Respondents

SyllabusCasesProblemsReadingsExamsOther Class materials

12010269835859

79.567.545.755.038.439.1

Strengthening Section Support

Regions of the Respondents

RegionsNumber of Response



Mid-Atlantic 20 13.7 13.225 17.1 16.6

Northeast 21 14.4 13.910 6.8 6.6

Southeast 31 21.2 20.5Southwest 21 14.4 13.9Western 18 12.4 11.9No response 5 3.4Total 151 100 100

Number of Sections to Which Members Belong

Number of sections

Number of responses

Percentage of Sample answering


1 21 14.1 13.92 45 30.2 29.83 48 32.2 31.84 16 10.7 10.65 11 7.4 7.36 4 2.7 2.67 1 0.7 0.78 2 1.3 1.3

10 1 0.7 0.7No response 2 1.3Total: 151 100 100

Number of Years in T&C Committee

Number of years

Number of Responses



1 to 4 years 37 25.5 24.55 to 9 years 42 29.0 27.810 to 14 years 37 25.5 24.515 years or more than 15 years

25 17.2 16.6

Don’t remember

4 2.8 2.6

No Response 6 4.0Total 151 100 100

Cost Consideration on Selection of Sections

Number of Response1* 2 3* 4 5* Mean Total

The cost of joining a section is an important consideration for me when I decide which sections to join.

48 25 27 36 14 2.60 151

I limit the number if sections I join based on the total cost of AAA membership.

41 30 14 37 27 2.86 151


Members that Consistently Join the Same Section Year after Year

Number of Response



Yes 133 92.4 88.1No 10 7.6 7.3No Response 8 4.6Total 151 100 100

Suggestions and Opportunities to Support Faculty

Suggestion to Improve the Teaching and Curriculum SectionNumber of Responses*

Short case, sharing examples of teaching materials, technology and more curriculum

11

Assessment focus 3Emphasis on research 4Summaries and updates on details in the specific topic areas 4More paper opportunities 2Provision of teaching materials in publications or online journal/ newsletters

4

Peer reviewers or a peer-reviewed journal 4REA boot camp style teacher training session/ CPE session/ conference and workshops

4

Accounting requirement to PhD 3Compiles in a single location teaching methodologies and cases in various area of accounting

2

More exposure to student learning 2* Some respondents had more than one suggestion.

Suggestion to Help Members Representing Two-year Schools Remain Active in the Section

Number of Responses*

More teaching oriented activities/ sharing accounting teaching materials

5

Something they are interested and/ or need 2Special sessions/ specific programs and presentation/ Offering something they are interested and/ or need

12

Connect with them at regional level 2Encourage them to contribute materials to MERLOT, submit papers

2

Free or lower membership, fees and funds for travel

2


Suggestion to Assisting New PhDs with Their Teaching Efforts

Number of Responses*Provide a resource in teaching development and preparation, and classroom issues 11

Workshops/ panel sessions on teaching innovations and student learning; Sharing experience 12

Doctoral Consortium/ New faculty Consortium 5Teaching boot camp 3Teaching workshops in conjunction with regional meetings 2OtherProvide feedback on teaching by observing them in the classroomProvide mentors when they take their first faculty position Online newsletterDiscussion board and teaching materials on the T&C website CPE sessions dedicated to new PhDsCreate and maintain data bases for teaching materialsWorkshops sessions with seasoned teachersOffering a monetary prize to support researchLow registration costs for meetingsOffer traveling trainers to visit PhD programsSponsor the Harvey Brightman workshop that is sponsored by the EMBA CouncilTeaching sessions by master teachersMake a mini workshop at the annual AAA meetingHave a conference for themNew PhD program on teachingPeer-reviewed journal

16


Suggestion to Increase Participation of New PhDs in the Section

Number of Responses*Sharing with other professors/ Networking 4Provide something they need, useful materials 5Teaching boot camp at Nationals 2Invite Department Chairs of T&C to offer good ideas andchairs of doctoral program

2

Workshop by great teachers/ Faculty consortiums 2Free membership or attendance for the first several years/ Reduced attendance 6Rewards at their schools 3OtherImprove the value of educational researchIdentify opportunities Provide serious consideration for their tenure applicationEncourage new PhDs to focus on teachingCreate associate membership options for PhD candidatesActively recruit themEncourage practitioners to insist that business schoolsweigh teaching more heavily in their tenure and reward systemsPersonally invite themSponsor social sessions which have a strong message content about the sessionSecret membership

10


Suggested Changes in Strategy and By Laws

Need for Changes in the T&C Section

Number of response



No Changes to T&C ObjectivesYes, I agree. No changes are needed. 125 88.7 82.8

No, I disagree. Changes are needed. 16 11.3 10.6

No Response 10 6.6Total 151 100 100Officers Remain in their Position for Two YearsYes 126 92.0 83.4No 11 8.0 7.3No Response 14 9.3Total 151 100 100

Suggested Changes in Objective(s)Objective(s) Should be Added (9 Responses)Consider whether section has met its goals and should be disbanded.Our professions (accounting and education) need to change significantly: efforts to change by someone with more "clout" than myself are needed. Implementation: To develop and share handouts, problems and solutions, essay questions, test questions and solutions, PowerPoint presentations, summaries, outlines, podcasts, webcasts, and DVDs, Wikis, web resources, etc. To teach accounting: sharing: a. To share what we have, and b. To improve the syllabi, handouts, problems, questions, definitions, and solutions.We need to address use of technology in the classroom, managing diversity in the classroom, assessing in the classroom, managing plagiarism and ethical issues.Develop ways to measure learning and not rely on student evaluation of teaching data.More emphasis on specific teaching techniques/materials, rather than research on teaching or general discussion of teaching & curriculum.More publication opportunities.Offer guidance on developing learning objectives and analyzing evidence of student learning for those objectives.Change name to Teaching and Learning, with a view to including Student Effort, without which Curriculum and Instruction cannot produce student success.Objective(s) Should be Deleted (4 Responses)Consider whether section has met its goals and should be disbanded.Consolidate objectives that cloud and misunderstoodThe objectives should be rewritten to avoid characterizing teaching as the presentation of knowledge. What matters is not what teachers present but what students learn to do.Research in teaching and learning should become a minimalist component.

Balanced Scorecard

Financial “To succeed financially we must maintain and grow our membership base and provide services to our membership.”

Objectives Initiatives

Increase Membership: To increase in membership by 10%

Campaign Email from President to all AAA members Send e-mail news letter to all AAA instead of

just T&C members Email members that do not go to national

meeting. Email department chairs of all programs, not

just AAA members? Use existing members to recruit new

membersRetention: To maintain current members. Survey those that drop memberships

Develop survey Recognition of long-standing members Break –down of why members leave section

(retirement, etc.)Income Statement: To create an analysis of revenues and expenses to determine amounts can devote to projects.

What provides revenues to organization at this time

Look for alternative sources of revenues Where do we spend money? How will our changes affect the cost section?

Internal Business Process “To satisfy our members what processes must we excel at?”


Hall of Fame: To recognize one person’s contributions by inducting them in Hall of Fame.

Hall of Fame Committee Order Plaque

Best Transcript: To award best transcript annually at regional meetings and at annual meetings.

Transcript Committee Transcript Standards

Officer’s Manuel: To develop a procedure manual for officers.

Have each officer and former officer write up what they did in each of the positions

Section Representative Manual: To develop a procedure manual for section representatives.

Committee of past section representatives develop a procedure manual for section representatives for:o Paper selection processo Ice Cream Socialo Best Transcript award

Name Change: To change section’s name to Teaching, Learning and Curriculum.

Board prepares by-law change and present to annual meeting.

Relationships: Increase and strengthen relationships with other Boards of Education.

Obtain list of other Board of Educations Contact boards

Officers: To change by-laws so that officers hold two-year terms.

Board prepares by-law changes and present to annual meeting.

CPE for Professionals: To develop CPE sessions that would interest professionals as well as academics.

Committee Find people to create and teach sessions

Learning and Innovation: “To achieve our vision, how will we sustain our ability to change and improve services for our members?”


Website: To create a section of our website to share class materials.

Curriculum section by type of class

Newsletter: To create a quarterly or semiannual newsletter that will be sent to all AAA members – not just section members.

Find someone to do newsletter Develop guidelines for material inclusion Format and editors for the materials, standing

columns or special topics?

Participation: Strengthen participation at Regional Meetings.

Create regional subcommittees

Publications: Creating a new sectional journal focusing on Teaching and Learning.

Journal Create guidelines for new journal Pedagogical Research? Measure Learning? Best practices in the different areas Sharing of syllabus and projects

Customer “To meet our members’ needs what must we provide our members?”

Objectives InitiativesDemographics of Members: To determine who belongs to the T & C section.

Look at the demographics of the current membership

Where do they teach? Where is their PhD from? What is their academic level, etc? Should the section help the PhD shortage by

providing boot camps of teaching in different areas?

How many two-year school members?

National Meetings: To provide opportunities for more papers at national and regional meetings.

Create sessions devoted to papers that have a chance at getting published in the new journal

Share leading models Develop ways to extend this to Ph.D. students

Two Year Schools: To encourage participation of professors from two-year schools.

Which two-year schools have members in the section?

Provide CPE on courses offered in two year schools. Provide guidance to two years colleges as to what

four-year schools need for student skills for transfer?

Conclusions

Conclusions • The section’s members responded with excellent

suggestions for change while continuing to support the current activities of the section.

• Respondents indicate little support for a mid-year meeting but do support an on-line journal.

• The main message for the T & C’s leadership is to support sharing of best practices in teaching and student learning.

• The survey results provide the T&C Steering Committee leadership with the information necessary to go forward and provide innovative support to faculty who believe in excellence in teaching.

Teaching and Curriculum Sections 2006 Survey to Determine Changes to Strategy to Better Serve the...

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