TDF MEDIA SERVICESBecause we care about your content

Julien SELIGMANN – CEO – TDF Media SERVICESjulien.seligmann@tdf.fr

TV Puls, Stockholm, January 2013

1

EVERYTHING IS IN THE TV

2 Media Services

TDF GROUP

TDF GROUPTDF is positioned at the centre of the new digital, mobile and multimedia technologies

A European Group

TDF operates a multi-format terrestrial platform for managing and distributing audio, video and data to all types of receivers

Designing and operating telecoms networks

11.000 sites in Europe

1.4 Bn € revenue

3 Media Services

TDF is present in France, Germany, Finland, Hungary, Poland, Sweden, Norway, Denmark, Estonia, Spain and Monaco.

MEDIA SERVICES

A TDF GROUP BUSINESS UNIT

Focus on innovation / digital media Large European footprint Full range of technological services 500 employees 1 500 customers

4 Media Services

MEDIA SERVICES COMPANIESBeBanjo SmartJogCognacq-Jay Image PSNQbrick Mediamobile

MISSION & STRATEGYTo become Europe’s favourite media solution company

Create innovative and multi-device end-to-end solutions for the management, processing, delivery and monetization of videoLead innovation in DTT / OTT hybrid services

USPEnd-to-end solution for OTT and HbbTV platform

Single contact point for customers with well packaged products combined with professional services

Version 1.5 of the HbbTV specification updated version August 2012HTTP adaptive streaming based on MPEG-DASH, improves the perceived quality of video presentation on busy or slow Internet connectionsProtect DASH delivered content with potentially multiple DRM technologies

HBBTV

Broadcast and broadband delivery of entertainment content through connected TV sets and set-top boxes

5 Media Services

HbbTV 1.0 specification approved by ETSI in June 2010 (ETSI TS 102 796 v1.1.1) based on existing web and broadcast components

HBBTV PENETRATION IN EUROPE

HbbTV adoption and equipment (1)

6 Media Services

90% of TV set manufacturers now embark the HbbTV standard

By 2016, HbbTV-compliant TV sets will makeup ~40% of total European TV sets(2) (~120 Million)

Usage on French DTT (4Q 2012): 300k HH with a HbbTV TV set and using DTT as primary access mode in France, 21% penetration of Salto

On satellite : HD+ developed by SES Astra since Sept-10

Notes: 1) TV set only. Estimates based on Idate Connectable TV set installed base. Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of connectable TV sets 2) Estimates based on Idate and Screen Digest figures

Other adoption figures

HBBTV : INTERACTIVE SERVICES

7 Media Services

Event - Content channel D

Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel VOD)

Catch up - VODA

Propose non linear content associated to the linear channel (catch up TV) or for premium content as pay service (VOD)

Restart

C

Ability to start a program from the beginning when switching on a new channel

HbbTV : Interactivity on channel

B

Interactivity associated to broadcasted content :Vote, quizz, content portal

HBBTV : INTERACTIVE SERVICES

8 Media Services

Bolloré / C+ Examples of HbbTV portal

Catch-up, video clips

Video bonus

Examples of FTV innovative services Contextual services (Restart /Salto, voting) Temporary services linked to sport (Olympic

Games, Roland Garros French Open)

HbbTV portal

On Demand

Salto

SALTO : RESTART BY FRANCE TELEVISION

9 Media Services

A world premiere !Complete end-to-end solution for restart

service on DTT

Award winning service : Best innovation and Technology at the AFDESI

International ITV Award

SALTO : WHAT ?

10 Media Services

A new service is now available on DTTV.If you miss the beginning of a program, you can simply restart it, pressing the blue button of your remote control.

Available since July 2012 in FranceThe service named SALTO has been launched on the five channels of France Televisions and is available on every HbbTV compatible TV set, everyday from 8.00 pm to 12.00 pm.

Hybrid Broadcast Broadband TV is a standard enabling a linear broadcast program to have enriched features thanks to the broadband connectivity.

SALTO : TECHNICAL OPERATIONS

11 Media Services

Live Channel playout

DTT

RECEPTION

TRANSCODING

MEDIA CUTSTORAGE

CONTENT DELIVERYNETWORK

RESTART ENGINE

DTT

INTERNETCLOUD

1

2

3

4

5

8

6

79

RESTART PLAYLIST

7

HBBTV APPS

SALTO : USAGE

12 Media Services

Salto viewership among the week (daily usage %)

Linear channel programmingScreened on SALTO

SALTO : BENEFITS & QUALITY

13 Media Services

Great user experience• Directly available on DTTV• No need for a box • Stay on the channel and the program restarts.

Content is king• Program attractiveness drives the audience of the SALTO service•… and SALTO drives new audiences to the programs!

Large reachable market• Service available for free for every user equipped with a compliant TV set and DTT reception (HbbTV 1.1 and HbbTV 1.5)

Platform supervision:• 24/7 end to end monitoring including CDN

Interoperability: • Service integration and commissioning on every compliant TV-set

Advanced Analytics:• Traffic, screened videos, number of users, top rating programs…

SALTO : KEY LEARNINGS

14 Media Services

LEARNED LESSONS

Simplicity of use is paramount!

21% of addressable TV sets have used the service at least once

30 minutes: average screening duration per program

Interoperability remains a technical challenge : as no guidelines are provided by the standard, there are various/slightly different implementations of HbbTV among manufacturers and models.This needs to be checked (sometimes adapted) before launching a new service

HBBTV : PLATFORM ARCHITECTURE

15 Media Services

We provide a complete solution for reaching your audience on all screens

On Demand Transcoding

& Storage

LiveTranscoding

IPLayout

Metadata& ESG Data

Content protection(DRM)

CDN

HbbTV BroadcastHeadend

Reco & Search CRM & Billing

Back Office Analytics

Ad Servers

ApplicationsPlayers Portals

HbbTV Sync

Prepare and Deliver video and metadata

Manage Services Publish Services

CONCLUSION

16 Media Services

• TDF Group is a pan-European company with a strong presence in

the Nordics region with its subsidiary Qbrick

• We want to partner with industry players to develop and promote

HbbTV and OTT services

• We’ll continue leading innovation regarding brand new service as

SALTO on HbbTV

TDF MEDIA SERVICES

17 Media Services