TDC Quarterly Meeting - Lake County, Florida · 2018. 12. 5. · TDC Quarterly Meeting –FY18 Q4...

TDC Quarterly MeetingReview of FY2018 Q4 Activities

October 8, 2018

1

TDC Quarterly Meeting – FY18 Q4 Review

Presentation Outline

1. Visit Lake Updates

2. Administrative and Budget

3. Market Analytics

4. Sports Report / Event Recruitment

5. Marketing, Advertising, Co-op Sponsorships, Upcoming Events

6. Next Meeting

2

TDC Quarterly Meeting – FY18 Q4Visit Lake Updates

Visit Lake Updates

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4

Recent Trade Shows and Conferences

Florida Festival and Events Association (FFEA)

Visit Florida Governor's Conference (GC18)

CONNECT Sports Marketplace

S.P.O.R.T.S., the Relationship Conference

TDC Quarterly Meeting – FY18 Q4Visit Lake Updates

Pilot Program Bright Guard

Sunscreen Initiative

• Partnership with Visit Lake, Parks

& Trails, South Lake Hospital -

Orlando Health and City of

Clermont

• 10 sunscreen dispensers to be

placed around Lake County; 5 in

City of Clermont

TDC Quarterly Meeting – FY18 Q4

Visit Lake Updates

5

Upcoming Promotions

• Lake Sumter Style Custom Arts Insertion (Fall)

• Orlando Attractions.com/Alamo Magazine (Winter)

• Travel South Magazine (Winter)

• Scott Martin TV Show (TBD)

• USA TODAY Go Escape to Florida (Winter)

• Undiscovered FL / Smithsonian Issue (Winter)

• USA Today Southeast Travel: Go Escape 2019 (Spring)

• How to Do Florida TV Program (Spring) 6

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FY2018 Visit Lake Budget - Promotions

TDC Quarterly Meeting – FY18 Q4Administration and Budget

FY17 BUDGETED

FY17 ACTUAL

% EXPENDED

FY18 BUDGETED

FY18 ACTUAL

% EXPENDED

PROMOTIONSAKERS MEDIA/WATUAGA GROUP $500,000 $304,899 61% $500,000 $483,065 97%CENTRAL FLORIDA SPORTS COMM/ $104,952 $104,952 100% $75,000 $71,000 95%TRAVEL AND PER DIEM $25,000 $8,984 36% $25,000 $15,607 62%PRINTING $22,000 $10,370 47% $17,000 $6,519 38%PROMOTIONAL ACTIVITY $1,082,421 $909,595 84% $1,389,641 $908,119 65%HOSPITALITY/FAM TOURS $10,000 $649 6% $10,000 $0 0%EVENT MANAGEMENT & LOGISTICS $9,244 $287 3% $41,031 $315 1%

SUB-TOTAL PROMOTIONS $1,760,375 $1,342,411 76% $2,057,672 $1,484,625 72%

TDC Quarterly Meeting – FY18 Q4Market Analytics

Market Analytics

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9

$248,615 $256,750

$288,458$315,073

$355,829

$412,300

$307,169

$251,741$265,237 $260,788

$233,847

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

October November December January February March April May June July August September

Fiscal Year Monthly TDT Revenue Comparison

FY 2016 FY 2017 FY2018

$2,722,314

$3,163,860$3,195,807

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

October November December January February March April May June July August September

Fiscal Year Cumulative TDT Revenue Comparison

FY 2016 FY 2017 FY2018


10

$1,953,071

$2,206,951

$2,390,115$2,554,320

$2,912,477

$3,195,807

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY2018

Fiscal Year-to-Date TDT Revenue


11

14%

6.9%

8.3%13%

6.5%

9.73%


12

50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

October November December January February March April May June July August

2017 2018

Monthly Occupancy Rate

Lake County

Marion County

Orange County

Osceola County

Polk County

Seminole County


13

$60.00

$70.00

$80.00

$90.00

$100.00

$110.00

$120.00

$130.00

$140.00

$150.00

$160.00

$170.00


2017 2018

Monthly Average Daily Rate

Lake County

Orange County

Osceola County

Polk County

Seminole County


14

$40.00

$50.00

$60.00

$70.00

$80.00

$90.00

$100.00

$110.00

$120.00

$130.00

$140.00

$150.00

$160.00


2017 2018

Monthly RevPAR

Lake County

Marion County

Orange County

Osceola County

Polk County

Seminole County

TDC Quarterly Meeting – FY18 Q4Sports Report / Event Recruitment

Sports Report / Event Recruitment

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Recent Events

• Fondo Cycling Circuit USA – Clermont– Grand Opening of Victory Pointe, Clermont


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Event Recruitment

• Closed Bids– 2019-2020 USAT Multisport Festival (LOST)

• @ Clermont | Sommer Sports host

– 2019 Bassmaster Eastern Open (WON)• @ Venetian Gardens | 400 projected anglers

• Outstanding Bids– 2019 American Cornhole Organization – Florida State Championships

• @ Clermont | June, 2019

– 2020 FAI Hang Gliding World Championship (Women, Sport Class, Class 2, Class 5)• @ Groveland | April, 2020


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Event Recruitment

• Targeted Bids– 2019 Xtreme Bass Fishing Trail Florida State Championship

• @ Venetian Gardens | 200 projected anglers

– 2019 American Fishing Tour National Championship – American Bass Anglers

• @ Venetian Gardens | 400 projected anglers

– 2020 PDGA US Masters Disc Golf Championship• @ Lake County Disc Golf Trail | Central Florida Sports Commission & Lake County Disc Golf Club


TDC Quarterly Meeting – FY18 Q4Capital Projects

Capital Projects

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Hickory Point Beach Athletics Center• Groundbreaking – August 16, 2018; Estimated Opening – Spring, 2019

TDC Quarterly Meeting – 2018 Q4Capital Projects

https://youtu.be/JfA2aSPg4o8

https://youtu.be/JfA2aSPg4o8

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As of October 4, 2018

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Hickory Point Beach – Parking Deterrents & Signage• Signage installed August, 2019; Parking Deterrents installed September, 2019


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Lake County Disc Golf Trail• Six (6) courses:

– Clermont – “Champions Pointe” @ Hiawatha Preserve – Mount Dora – “Nature Park Disc Golf” (9-holes) – Mount Dora – “Lincoln Park Disc Golf” (9-holes)– Eustis – “Palmetto Trails” Palmetto Point (Under Construction)– Lake County – North Lake Park (Design completed)– LSSC (Leesburg Campus) – “Lakehawk Landing” (under design)

• Course signage currently being created by Communications Department

• Project construction schedule completion; end of 2019.


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Eustis – “Palmetto Trails” Palmetto Point


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FY2018 Visit Lake Budget – Capital Projects

TDC Quarterly Meeting – FY18 Q4Capital Projects

FY17 BUDGETED

FY17 ACTUAL

% EXPENDED

FY18 BUDGETED

FY18 ACTUAL

% EXPENDED

CAPITAL PROJECTSHPB FIELDHOUSE $1,663,672 $90,652 5% $1,844,308 $92,785 5%HPB FACILITY IMPROVEMENTS $0 $0 $100,000 $0 0%LCWA CONTRACTED IMPROVEMENTS $0 $0 $50,000 $0 0%LAKE COUNTY DISC GOLF TRAIL $0 $0 $150,000 $19,600 13%WOOTEN PARK EXPANSION $248,000 $3000 1% $0 $136,935 55%VICTORY POINTE/TRIATHLON BEACH $400,000 $0 0% $400,000 $0 0%CANOE/KAYAK COURSE $60,000 $60,000 100% $0 $0 0%ASTOR BOAT RAMP & PARKING EXP. $0 $0 $20,000 $20,000 100%

SUB-TOTAL CAPITAL PROJECTS $2,371,672 $153,652 6% $2,564,308 $213,272 8%

TDC Quarterly Meeting – FY18 Q4Marketing and Advertising

Marketing, Advertising, Co-op Sponsorships

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TDC Quarterly Meeting – FY18 Q4Marketing, Advertising, Co-op

Promotions to overseas markets prove

popular through Orlando portals

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In the News:


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Partner Portal


$76,200

$44,700

$31,500

$55,500

$26,000 $29,500

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

Total Sports Tourism

Grant Amounts Awarded

FY17 Q4 FY18 Q4

17

10

7

15

5

10

0

2

4

6

8

10

12

14

16

18

Total Sports Tourism

# of Events Sponsored

FY17 Q4 FY18 Q4


30

Event Sponsorships (Sports vs. Tourism)

104

118

95

100

105

110

115

120

FY17 FY18

Event Sponsorship Applications Received

$608,14

$717,430

$540,000

$560,000

$580,000

$600,000

$620,000

$640,000

$660,000

$680,000

$700,000

$720,000

$740,000

FY17 Q4 FY18 Q4

Event Sponsorship Funding Amount


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FY17 vs. FY18

5

9

0

1

2

3

4

5

6

7

8

9

10

FY17 Q4 FY18 Q4

Co-Op Marketing Applications Received

$23,95

$33,912

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

FY17 Q4 FY18 Q4

Co-Op Marketing Amount Awarded


32

FY17 Q4 vs. FY18 Q4

12

20

0

5

10

15

20

25

FY17 FY18

Co-Op Marketing Applications Received

$30,150

$66,124

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

FY17 FY18

Co-Op Marketing Funding Amount


33

FY17 vs. FY18

TDC Quarterly Meeting – FY18 Q4

Upcoming Notable Events

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Upcoming Notable Events

October

• 20 – 28th Annual Great Floridian Triathlon| Sommer Sports, Clermont

• 27-28 – Mount Dora Craft Fair | Mount Dora

November

• 2-18 – Lady of the Lakes Renaissance Faire| County Landfill Rd, Tavares

• 9 - December 30 – The Polar Express Train Ride| Wooton Park, Tavares

TDC Quarterly Meeting – FY18 Q4Upcoming Notable Events

Tab 2 – Office of Communications Report

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TDC Quarterly Meeting – 2018 Q4Lake County EDT Quarterly Update

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LLL – Lakeridge Winery & Vineyards Darlyne’s Jams

LLL – Premier Boat Tours Lake County Fairground & Expo Center Meeting Venues

Video Production

https://www.facebook.com/LakeCountyFLTourism/videos/855876724619740/




https://www.youtube.com/watch?v=GoJ5f6p8HDI

https://www.youtube.com/watch?v=GoJ5f6p8HDI

https://www.youtube.com/watch?v=CSyt-MsZK4o

https://www.youtube.com/watch?v=CSyt-MsZK4o

https://www.youtube.com/watch?v=cxUSrWlJIK4

https://www.youtube.com/watch?v=cxUSrWlJIK4

Social Media

39

Web Site Design

40

Lake County

Fairgrounds

and Expo

Center

Creative Content

41

• Editorials

• Blogs

• News Releases

• Advertisements

• Photography

• Video

Tab 3 – Akers Media Report

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Tab 4 – Greater Orlando Sports Commission

Report

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TDC Quarterly Meeting – FY18 Q4Greater Orlando Sports Commission Report

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45


46


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NEW BUSINESS

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Tab 5 – Visit Florida and Research Opportunities

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Research and Introduction:

Brandy Hastings

VISIT FLORIDA Cooperative Marketing

Opportunities for

Lake County



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52


53


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Contact Information

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Brandy Hastings

[email protected]

850-205-3869

Tab 6 – 2020 Fishers of Men National Championship Funding

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2020 Fishers of Men National Team Championship

• Event hosted and managed by Greater Orlando Sports Commission

• Proposed Date: March 7-14, 2020

• Venetian Gardens & Ski Beach host venue

• Projected participation between 145 boats & 290 anglers

• Projected 957 hotel room nights generated and $1.1M in Economic Impact

• GO Sports (Central Florida Sports Commission) and Lake County hosted the 2015 Fishers of Men National Team Championship.

TDC Quarterly Meeting – 2018 Q42020 Fishers of Men Championship Funding

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Notable Tournament Budget Expenses:1) Bid Fee – $30,000

2) Accommodations for staff

3) Complimentary venue for weigh-in and meeting space

4) Banquet for participants

5) Additional event operation items

Estimated cost approximately $45,000

Requested TDT funding amount is $45,000

TDC Quarterly Meeting – 2018 Q42020 Fishers of Men Championship Funding

Tab 7 – PEAR Park Pickleball Complex Expansion

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What is Pickleball?

• Paddle sport that combines elements of tennis, badminton and table tennis; with 2 or 4 players

• Approximately 2.8M pickleball players in country; according to the Sports & Fitness Industry Association (SFIA) 2016 Pickleball Participant Report

• USA Pickleball Association has 22,000 members; 450% increase over 5-years

TDC Quarterly Meeting – 2018 Q4PEAR Park Pickleball Complex Expansion

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Pickleball Growth & Opportunity

• Lake County & Surrounding Areas

– The Grand Oaks Resort

– The Villages

• Event Opportunities

– USA Pickleball Association (USAPA)

• USAPA National Championship; 1,300+ players, 9-days of events

• USAPA Regional Events; 350+ players, 4-days of events

– AAU Pickleball

• Official alliance with USAPA to co-brand programs and tournaments targeting youth and adult players

• AAU has 700,000 members

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Current Status Expansion Plan

PEAR Park Pickleball Complex Expansion

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PEAR Park Pickleball Complex Expansion• Current # of Pickleball Courts = 6

– PEAR Park Pickleball Complex currently has 2 tennis courts (may be used for pickleball), restrooms and grass parking

• Pickleball Complex Expansion # of Pickleball Courts = 12

• Additional amenities include paved parking, shelter, paved sidewalk around courts

• Project tentative to begin Spring, 2019 and completed Summer, 2019

• Estimated budget: $200,000

• Visit Lake staff proposes to partner with Parks & Trails on this expansion to allow for tourism use, event recruitment and to allow opportunity for additional projects

Tab 8 – Sugarloaf Mountain

Eco-Tourism/Cycling Amenities

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Sugarloaf Mountain-area Eco-Tourism & Cycling Amenities

• Sugarloaf Mountain is the highest elevation in peninsular Florida

• Sugarloaf Mountain Road and surrounding areas are extremely popular destinations for eco-tourism, cycling and triathlon athletes and events

• Events and community have expressed concern and need for amenities on the routes to accommodate the growing number of events and athletes

• Potential amenities and attractions may include points of interest markings, nature/birding center, bicycle repair stations, observation points, trailheads, restrooms, etc

TDC Quarterly Meeting – 2018 Q4Sugarloaf Mountain Eco-Tourism & Cycling

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STRAVA Heat Maps• STRAVA is a popular social fitness network used to

track cycling, running and swimming. Used by amateur and professional athletes for training.

• “Heat Maps” show popularity of locations and routes

• Sugarloaf Mountain-area is one of the “hottest” routes in area

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Event Support

• Following events utilize Sugarloaf-area:

– Great Floridian Triathlon– Florida Challenge “The Intimidator”– Fondo Cycling Circuit USA – Clermont– Horrible Hundred– Mount Dora Bicycle Festival

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Parks & Trails Master Plan

• Sugarloaf Mountain Trail & Ferndale Connector future planning

• Amenities would plan to serve as future trailheads of expanded County-wide trail system

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Potential Locations

1. Sugarloaf Mountain Rd, Minneola

a. Land owner: City of Minneola

2. Sugarloaf Mountain Rd, Minneola

a. Land owner: City of Minneola

3. 20800 CR 455, Minneola

a. Land owner: Epic Holdings, LLC & Parkview Oaks, LLC

Tab 9 – Capital Project Funding Application“Legends Way Ballfields Scoreboard Replacement”

Lake Sumter State College

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TDC Quarterly Meeting – 2018 Q4Capital Project Funding Program

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2018 Fall Cycle for Capital Projects Funding Program

• One (1) application submitted: – Applicant: Lake Sumter State College

– Project: Legends Way Scoreboard Replacement

– Requesting: $62,500

• First TDC Hearing: October 8 @ 3:00pm, Mission Inn Resort

• Second TDC Hearing: October 29 @ 3:00pm, BCC Chambers

Upcoming Meetings:

Capital Funding Meeting: October 29, 2018

Quarterly Meeting: January 7, 2019

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TDC Dates for 2019

All times 3-5 p.m., locations TBDMonday, January 7, 2019 (regular meeting)

Monday, April 8, 2019 (regular meeting/1st capital funding meeting)

Monday, April 22, 2019 (2nd Capital funding meeting if needed)

Monday, July 8, 2019 (regular meeting)

Monday, October 7, 2019 (regular meeting/1st capital funding meeting)

Monday, October 21, 2019 (2nd Capital funding meeting if needed) 74

TDC Quarterly Meeting - Lake County, Florida · 2018. 12. 5. · TDC Quarterly Meeting –FY18 Q4...

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