Tct 9 aug2010
64
New Tourism Marketing Trends Greg Duffell Chief Executive Officer Monday, 9 th August 2010
description
TR6212 Class Lecture Material from Ajarn Scott
Transcript of Tct 9 aug2010
New Tourism Marketing Trends
Greg DuffellChief Executive Officer
Monday, 9th August 2010
Pacific Asia Travel Association (PATA)US registered N4P membership association1952/53 Hawaii to promote the sustainable
growth, value & quality of tourism to, from & within “Pacific Area” region
Global community of Tourism professionals incl. 1,100 corporate members (Govt + Pvte sector); 7,500+ individual members worldwide
HQ Bangkok, 35 staff; 5 regions; 40 Chapters
The PATA region
Industry Events
Research & Publications
www.PATA.org
Global Travel Community
24/7 INFORMATION ACCESS
TourismDirect Tourism Model
F&BTransportHospitalityEntertainmentGifts & SouvenirsRetail – Duty Free
6-7% GDP
Indirect Tourism Model
F&BRetail Health InsuranceEmploymentEconomic + FXManufactured goods Supply Chain ServicesPublic Transport (BTS/MRT)Public Services (Tourist Police)Private Transport (Vans, Taxi, Car)
14-19% GDP
7 to 9,000,000
7 to 9,000,000
GDP=pC+I+G(eX-i)
Voluntary transfer of resources from RICH to NOT-SO-RICHBenefiting mostly at the community level
ROI Tourism
Source: PATA
International visitor arrivals trends to March 2010 Southeast Asia
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%Ja
n-0
8
Mar
-08
May
-08
Jul-
08
Sep
-08
No
v-08
Jan
-09
Mar
-09
May
-09
Jul-
09
Sep
-09
No
v-09
Jan
-10
Mar
-10
IVA
yea
r-o
n-y
ear
% c
han
ge
Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 1993-2009Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 2004-2012FIndonesia, Malaysia, Singapore &Thailand
Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 2004-2012FCambodia, Lao PDR, Myanmar, Philippines & Vietnam
Thailand: top source markets
Source: relevant NTOs, compiled by PATA
Scale = Ten Thousand
Source: relevant NTOs, compiled by PATA
Scale = Ten Thousand
Source market: arrivals from China (PRC)Cambodia, Malaysia, Singapore, Thailand & Vietnam
Source: relevant NTOs, compiled by PATA
Source market: arrivals from IndiaMalaysia, Singapore & Thailand
Index of Foreign ArrivalsTo SEA and Thailand, year 2005 = 100.0
Thailand: international visitor arrivals trends
Source: TAT , Ministry of Tourism & Sports and eTTR Daily
Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily
Thailand: international visitor arrivals trends
Source: TAT and Ministry of Tourism & Sports
Data: international arrivals (excludes overseas Thais)
Barriers to Travel
1Deters me
From visiting
3Does Not affect
My decision
Ranking
Terrorism 1.89
2Consider Changing
Destination
Infectious diseases 1.91
Racial discrimination 2.10
Natural disaster 2.18
Airport delays & hassles 2.40
1
2
3
4
5
Source:Visa+PATATravel Survey 2009
EMERGENCY DECREE
?26
1
2
3
Other Concerns
10 x Tourism Marketing Trends
1: ACCESSABILITY
60%
Alternate Gateway Hubs Emerging
PhuketHCMC
Singapore
Hong Kong
KLIA
Bangkok Manila
Kunming
Low Cost Carriers
Worlds Biggest & Best Low Cost Carrier Airport
2: COMPETITIVENESS
PRICING
20% - 70%
PRODUCT
Hong Kong
MACAU
Singapore Integrated Resorts
3: TECHNOLOGY
# 4
INVESTMENT
5: Sales & Marketing
CUSTOMER POWER“The worst place we
have every stayed at…”
PAX Early Warning Systems
6: Aging Populations
Thailand Long Stay
CruiseVALUE
7: Niche Market Opportunities
Under Water Weddings
GAP Year
SPA
Medical
Shopping
Experiential
8: Domestic TourismNo longer low costLocal seasonality
9: Rise of Regional States
Arrivals from SEA Traveling to 2nd Tier Destinations
Farm StaysCommunity Based TourismSoft Adventure ToursCultural/Heritage ToursVisiting Family & Friends
LOCATIONRegional Tourism
1.2m
96,643
96,643
639,
673
639,
673
152,
663
102,018
Regional Highways & Rail (?)
10: PARTNERSHIPS
PATA Task Force1975 – Chiang Mai, A program for Expanding
the Airport 1989 – A Tourist Development Study on Khao
Yai National Park2000 - Positioning the Thai-Eco-Land for
Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung
2002 - Tailoring Chang Islands for the New Market
PATA Task Force 2010-11Thailand’s Sustainable TourismReview Public & Private sector Tourism
interestsCoordinate with MOTS, TAT, TCT, etcThai and Farang experts
1TOURISMDESTINATION
Together – Join PATAwww.PATA.org
