FOCUS Tonight =

Why You Should Care About

• Traffic• Be Found• Reputation Management • Opportunities To Connect• Sales/Business/Links/Buzz• Additional SERPs• App Phones• This is what people are using

now.

Traffic?

Is Much More Than Food Reviews!

Almost as many people reviewing shopping as they are Restaurants…..and you thought Yelp was just for finding a place to eat huh?

Be Found

Reputation Management

Real Opportunities To Connect

Send Messages

Sales/Business/Links/Buzz

Local Citations/Benefits

•Picked up by “other” Local Directories•Mentioned on HyperLocal Sites•Opportunities to be listed on Coupon Sites•Local Events Websites•Chamber of Commerce •Local Bloggers•Local Image Video Search Opportunities •Local News Perhaps?•Social Media mentions (tweets, foursquare checkins)

Additional SERPs

Yelp Working App Phones

Use The Yelp App To Monitor

• Reward• Respond• Get Links• Get Press• Get People Blogging • Offer Coupons/Discounts• Listen To Customers

Get Yours!

biz.yelp.com

Yelp Business Account

•Analytics•Can Respond To Negative•Add Pictures•Advertising Options•Additional Information

Yelp.com/business

Optimize Your Page/Listing• Professional Photos• Detailed business Information• Correct URL • Correct Phone Number• Correct Contact Info• Access to many other YELP tools• Offer coupons• Offer specials• Events