TCL Enterprise Video Platform

Enabling Video for EnterprisesTata Communications’ End to End Platform supporting all video use cases

Presented by:

Date: 30/10/2014

© Copyright 2012 Tata Communications Ltd. All rights reserved.

This is an executive pitch of our End to End Online Video Platform for an Enterprise.

For more details please reach out to:

[email protected]

Objective of Presentation

2

WE ARE IN THE AGE OF

A TRULY MULTIMEDIA WORLD• Online video will be 80-90% of global Internet traffic by 2017 1

• Increasing use of video for corporate communications, meetings and collaboration, and training

• Amount of data in organizations is increasing at rates varying from 50% to 200% 2

• Portal, Content, and Collaboration technologies are moving to the Cloud

• By 2016, large companies will stream more than 16 hours of video per worker per month 3

VIDEO IN THE ENTERPRISE IS NOT AN OPTION, IT’S A MANDATE

1 – Modern Times Group – Shaping the Future of Entertainment; 2 - Gartner - Video Content Management: Inspired by YouTube, Powered by You2 3 - Gartner - "Predicts 2012: Plan for Cloud, Mobility and 'Big Content' in Your ECM Strategy”


Product DevelopmentShowcase prototypes and ideas via a screen recording and webcam, and collect team’s feedback for faster time-to-market

SalesUse video recordings to share best practices and expertise, and use product videos during customer presentations

Corp. Communications and ExecutivesConvey engaging messages to large global audiences using live and on-demand video

TrainingUse video to train more employees and partners, faster, more cost effectively with better results. Instructors use communities, blogs, and forums to create interactive video-centric courses online

HRPromote company-wide initiatives and programs using “internal marketing” video campaigns, and simplify complex employee benefits booklets with the power of video

Help Desk and Support Use screen capture to report and resolve software issues, and manage a video-centric troubleshooting knowledge base

MarketingCollaborate on marketing videos with internal/external content creators and publish videos externally for brand awareness, PR, lead generation, event promotions

Bring disperse

teams together

using live and on-demand

video

VIDEO DRIVES VALUE ACROSS YOUR ENTIRE ORGANIZATION

• A Single platform to integrate multiple enterprise applications across HR, Learning, and Marketing

• Intuitive and friendly interface for easy usability across teams

• Open Source - To add customer’s own workflow in the mix

• Global Scalability

• Ensuring an unmatched Superlative Digital Experience

WE UNDERSTAND AND ADDRESS

ALL YOUR CHALLENGES

Single platform integrating

multiple applications

Friendly User Interface

Open Source

Global Scalability

Superlative Digital Experience


DELIVERING END-TO-END ENTERPRISE VIDEO PLATFORMIN PARTNERSHIP WITH KALTURA

TATA COMMUNICATIONS

THE ONLY VIDEO SOLUTION YOU WILL EVER NEED


EmployeeGenerated

Content (EGC)

ExecutiveMessaging

TrainingVideos

Marketing Videos

MARKETING &COMMUNICATIONS Promote brand & products Measure audience Corp./gov’t communications

TRAINING Corporate training Knowledge transfer Remote training Employee onboarding Assure training compliance

SOCIAL BUSINESS Knowledge sharing Collaboration, team work Executive announcements Internal Communications

INT

ER

NA

LE

XT

ER

NA

LCONTENTSOURCES

DRIVE VALUE WITH VIDEO

INTERNAL CONTENT

EXTERNAL CONTENT

Corporate Marketing Videos

Agencies

Partners

Consumers (UGC)

How Do You Drive Value with Video?

Video Upload/import

Mobile Capture

Internal CMS / LMS, SharePoint

External company site

Corporate TubeVideo Portal

Public Sites (e.g. YouTube, Fb)

Live webcast/ video

conferences

Screen recording /

webcam rec.

CENTRALREPOSITORY

+ CONTENT

MANAGEMENT

CONTRIBUTION TOOLS

CONSUMPTIONTOOLS

KALTURA VIDEO PLATFORM

Digital Signage

The Only Video Solution You’ll Ever Need


Business Outcomes

Reduce Costs

Grow Your Business

Prepare Your

People

• Simplify knowledge creation/transfer • Access to latest information on products, systems, and processes • Workforce engagement • Improved collaboration• Sense of corporate community

• Improve individual productivity• Reduce training-related travel costs and time out-of-field

• Knowledge sharing internally• Share customer success stories• Higher engagement with leaders


“THE 360” OF ENTERPRISE VIDEO

More engaging communications, stronger brand awareness, lead generation and

eCommerce, leveraging the power of video to visually engage customers

Enhanced productivity via more effective communications, collaboration and

knowledge sharing with video, driving social business

Improved training results, faster onboarding, and cost savings through engaging video-centric online training

Marketing & Brand Awareness

Training & Onboarding

Communications, Knowledge sharing & Collaboration


Corporate Tube




Communications, Knowledge Sharing and Collaboration

1

An engaging way for your employees to

- Communicate ideas at scale

- Collaborate within geographically dispersed teams

- Enhance engagement and creativity

Video Solution for your organization!

A dedicated internal/external video portal for easy knowledge sharing, collaboration, training & learning, and marketing


What is Kaltura CorporateTube?An “Enterprise YouTube” video portal for knowledge sharing, collaboration and training

• Centralized rich media repository and portal

• Powerful content organization (channels, categories)

• Video creation, contribution and authoring tools (EGC)

• Content search discovery (within metadata/in-video)

• Social tools (share, comment, like)

• Cross device experience + mobile app

• Localized / internationalized

• Fully customizable/brand-able

• Measurable success (reporting, analytics)

• Security and governance (moderation, entitlements, access control)





Beyond VOD – Live Events & Webcasting

- Fully integrated with your video portal - Functionality includes one-to-many real time screen and webcam sharing - Automatic recording of sessions

Corporate Tube





Social Business




Communications, Knowledge Sharing and Collaboration

2

Enhance productivity & knowledge sharing via video- centric collaboration on

SharePoint

Improve training results and cost savings through engaging video training courses and video tutorials

Training Center

Collaboration

Reduce overhead and simplify access to organization’s rich media content by archiving it

centrally

Corporate Rich Media Repository

Deliver more engaging messaging with live and on-demand video

Communications

2010 2013

Vide

o E

xten

sion

for

Sh

areP

oint


Media Gallery For Communities/Groups & Projects

Video for Blogs/Wikis/Forums/Discussions/Documents

My MediaPersonal Cross-Application Repository

Boost Your Social Business with Video Extensions

Social Business

Applications




TCL


Web Conferencing Auto-Ingest ConnectorReduce Costs, Streamline your Workflow and User Experience




Team meetings, video

conferences, webinars

Central Enterprise

Media Repository

CorporateTube, SharePoint,

IBM Connections,

Jive, LMS

Record Save PublishImport Export

Centralized auto-ingest repository for

all your media content


Synchronized Video Presentation

Screen Capture

Chaptering

Webcam recording

Trimming & Clipping

Webcasting, Video Conferencing

Mobile Capture

Tools for Employee Generated Content





Training and Onboarding




• TrainingTube: Video-centric Corporate Leaning Management System (LMS)

• LMS Integrations for leading platforms like Moodle, Blackboard, Sakai

• Live Training sessions, with on-demand recordings

• Preserve Knowledge with Employee Generated Content (EGC) tools

• Video Training anywhere, anytime, on any device

• Detailed Analytics to measure training success

• Security and Governance for your Social Business

• Central Digital Asset Management – Upload once, Publish Everywhere

From reducing training travel costs, to reusing video content, and providing searchable training media - video provides better learning results with a better ROI on content.


Description and Tags (Did We Already Mention SEO?)

Related Info, Video Recommendations

Customization &Branding

Social Sharing

Player Controls and Accessibility

Searchable Multi-lingual Closed Captions

Title & Metadata (SEO)

Interactive Calls-to-ActionOptimized Viewing

Experience on Any Device

Integrated Into Your CMS/Site

Every Click is Tracked for Analytics and

Marketing Automation

Admin: Distribution and Syndication to

YouTube and search engines

Marketing and Brand Awareness Video Platform for the Modern Marketers





ENTERPRISE VIDEO LIFECYCLE

CAPTURE & INGEST

MANAGE & MODERATE

PUBLISH & ENGAGE CONTROL & SECURE

MARKETING &COMMUNICATIONS

DELIVER REPORT &ANALYZE

- Screen capture

- Webcam record

- Mobile capture

- Live webcasting

- WebEx

- Transcoding

- CorporateTube: a social channel-based video portal

- Social Business integrations: SharePoint, Jive, IBM Connections)

- CMS, LMS integrations

- Mobile apps and SDK

- Access Control

- Secure delivery

- SSO

-Moderation workflows

- DRM

- Tata Communications CDN

- - Integrations(Cisco, Blue Coat, Riverbed)

- Live deliveryAcross devices

-Tata Communications Analytics

- Kaltura reports

- Omniture - Google Analytics

END TO END VIDEO CONTENT LIFECYCLE SUPPORT

- Customizable interactive player

- Distribution (YouTube, Fb, etc,)

- Syndication & SEO

- Increase viewers & views: - Calls-to-action - Internationalization

- Deep search - Recommendations - Social sharing

- Kaltura Management Console (KMC):A centralized digital asset management system

- Flexible taxonomy

- Closed captioning

KNOWLEDGE-SHARING/TRAINING

Kaltura Platform and APIs

Deployment Options

AGAIN, WHYTATA

COMMUNICATIONS?

TATA

Co

mm

un

icati

on

s AT

A G

LAN

CE

Business Intelligence & Analytics

StreamingOnline

Video PlatformElectronic

Software DeliveryWhole Site

Acceleration

Content SecurityMulti-Screen

Delivery

Flexible Cloud Storage Tata, Customer or

Cloud based

24x7x365Support

Additional Features

Product Stack

Superior Coverage & Performance (in both Emerging & Developed Markets)

Enterprise Video Platform for any Video Use Case

Tier 1 service provider with a global CDN

Much more than an Enterprise Video Platform

• Best of Kaltura’s leading open source video platform and TCL’s Carrier Grade Global Tier 1 CDN

• One video platform for all enterprise video use cases

• Global CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries

• Most optimized caching platform to ensure maximum origin off load

• Streaming platform architected ground up for highly scalable HD streaming, any device, any where

• One Stop Shop for all your Enterprise Telecom Needs . TCL’s complete suite of Network and Managed Services for Enterprise and Service Providers

Start a Trial today!

Contact: [email protected]

APPENDIXVertical Specific

Customer Benefits

PHARMACEUTICAL INDUSTRY SPECIFIC BENEFITS

CUSTOMER BENEFITSPharmaceutical

COMMON BENEFITS- INTERNAL ENTERPRISE VIDEO

Simplify and decentralize the creation and sharing of knowledge using video Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video

content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train employees, faster, more cost effectively with better results

Improve Clinical Trials Enhance patient care with monitoring and remote diagnosis Accelerate Time-to-Market for Drug Approval through effective knowledge sharing Improve Government Compliance Improve Communications with Pharmacies and Drug Stores

MANUFACTURING INDUSTRY SPECIFIC BENEFITS

CUSTOMER BENEFITSManufacturing

COMMON BENEFITS – INTERNAL ENTERPRISE VIDEO


content, systems, and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train more employees, faster, more cost effectively with better results

Increase safety awareness and simplify communication of safety procedures Leverage and communicate manufacturing best practices, increase compliance Improve process efficiency Increase B2B sales and brand awareness through online video marketing Increase customer satisfaction

ENERGY & UTILITIES INDUSTRY SPECIFIC BENEFITS

CUSTOMER BENEFITSEnergy & Utilities




Increase safety awareness and simplify communication of safety procedures Improve regulatory compliance Leverage and communicate best practices Simplify topological information sharing and smart metering

FINANCIAL SERVICES INDUSTRY SPECIFIC BENEFITS

CUSTOMER BENEFITSFinancial Services




Increase sales through online video marketing Enhance brand Broader reach Improve communications and messaging to customers and partners Increased customer satisfaction

RETAIL INDUSTRY SPECIFIC BENEFITS

CUSTOMER BENEFITSRetail

COMMON BENEFITS - INTERNAL ENTERPRISE VIDEO


content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable corporate communications Train employees, faster, more cost effectively with better results

Increase sales through effectively presenting product with video Reduce product returns through effective detailed introduction of products online Improve customer loyalty Engage customers through innovative controlled video marketing campaigns

(UGC) Enhance your brand awareness by publishing sharable videos online

EDUCATIONAL INSTITUTIONS - SPECIFIC BENEFITS

CUSTOMER BENEFITSEducation

COMMON BENEFITS - INTERNAL VIDEO

Simplify and decentralize the creation and sharing of knowledge using video Enhance staff productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video

content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable cross-campus communications Train staff faster, more cost effectively with better results

Improve learning results and quality of teaching Enable remote learning Boost community engagement and campus life, with live/on-demand video events Increase your reach to prospective students by using video for admissions Enhance your school’s brand and alumni outreach with online videos Reduce costs and complexity of media management and archiving of digital

assets Improve control over UGC (student/faculty generated content) video on campus

PUBLIC ADMINISTRATION- SPECIFIC BENEFITS

CUSTOMER BENEFITSPublic Administration

COMMON BENEFITS - INTERNAL VIDEO

Simplify and decentralize the creation and sharing of knowledge across the org.

Enhance employee productivity and process efficiency, with video knowledge Secure and control video assets Reduce costs and management overhead associated with disparate video

content, systems and personnel Extend ROI on video and rich media content Deliver cost effective, engaging and scalable cross-organization

communications Train staff faster, more cost effectively with better results

Enhance citizen’s understanding of government communications and processes Enable citizen engagement in a controlled, secure manner Improve clarity of communications during crises, elections, national/local events Enhance gov’t internal administrative processes Local gov’t can provide video platform as a shared service to local entities

(schools, univ., learning centers) to enhance learning results and student engagement

BACK UP SLIDES

INTERNAL COMMUNICATION

• BYOD is now the norm• Actionable Analytics• Your workforce is also a digital consumer

EXTERNAL COMMUNICATION

• Any Content, Any Device, Any Location • Video is Mandatory• Website is a Gateway to your Brand

YOU WANT YOUR STAKEHOLDERS TO HAVE AN

TCL Enterprise Video Platform

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