TBEX 2013 Toronto Travel + Leisure SMITTY Award for Bloggers
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
-
Upload
tbex -
Category
Social Media
-
view
272 -
download
1
Transcript of TBEX Europe 2016, How to Trend on Twitter, Michael Collins
How to Trend on TwitterMichael Collins@travelmedia_ie
Resources• SLIDESHARE – presentation on SlideShare.
http://www.slideshare.net/TravelMediaie • BLOG: http://www.travelmedia.ie/blog/travel-hashtags/
• BLOG: http://www.travelmedia.ie/blog/how-to-trend-on-twitter/
@travelmedia_ie - #tbex
Trending?• ‘father of trending’• Abdur Chowdhury• 2006 Summize• 2008 Twitter• main stream media• media look to Twitter• ‘spikes’
"Thank you @abdur for being the coolest scientist I know and for building Twitter search and Trends" - Jack Dorsey.BBC http://www.bbc.com/news/technology-36608936
Spikes•Not the most / number•But a spike – short shift or change• Ephemeral•Anyone can trend on Twitter
size doesn’t matter
7P’s• Proper• Prior• Planning• Prevents• Piss• Poor• Performance
7P’s• Proper• Prior• Planning• Prevents• Piss• Poor• Performance
It’s all in the
planning
Think of trending as an
event - plan, prep,
execute.
e.g. conference, wedding, party, trip
Build and plan your campaign
around an event, pick a moment in
time.spikes - ephemeral
How to Trend on Twitter• 3P’s. Preparation, Preparation, Preparation.
• Research handles and hashtags in advance.• Engage with audience in advance. Prep them for the event.
Get them involved. Make them feel part of the event.• Write 90% all Tweets in advance.• Dedicated team. Managing tweets, engagement, RTs etc.
How to Trend on Twitter• Be ready to react – it will happen very fast.
• Team: separate roles. One tweeting, one reacting, another real-time/quotes/sound bites.• Prizes, Best Tweet.• Ask for questions.• Keep you audience briefed – “we are trending no 4 on
Twitter”……………………
It’s all in the
planning
38 pages of pre-written tweets
* 21/38 page doc* every tweet written* every handle/hashtag
open Word doc.
Share Hashtags and Handles in Advance
Use the Correct Hashtags• Do the research.
• Find out which hashtags have the biggest reach.• Which hashtags are appropriate.• Use established hashtags to promote your event,
to promote your hashtag.
Use the Correct Hashtags• http://www.travelmedia.ie/blog/travel-hashtags/
• BLOG: What are the most popular and widely used travel hashtags on Twitter?
• Which are the top travel hashtags used on Twitter?
TweetReachHashTracking
Expect Mistakes
RT with the correct hashtag
Audience• Define and research in advance.• Follow well in advance. Time to follow back.• Engage in advance.• Let them know in advance.• Get them involved. Invite them. Buy-in.• Call in favors. Ask in advance. • Complement people.• Pics / photos. Photographer and videographer.
Good Tweet?• Clever, relevant, engaging, sharp, snappy, poingnant.• 1-3 hashtags.• Send variations many times (5). • Twitter is ephemeral.• Max 24 hours repeat.• Tag people / organisations in text.• Tag accounts via pics. Max of 10. >140.• Pics, photos, images, native video.
Good Tweet?
Take-aways1. 3ps, 7ps.2. Write 90% of your tweets in advance.3. You need a team to manage Twitter on the day.
Dedicated roles.4. Research handles in advance.5. Use the correct/appropriate hashtags. Research reach.
Thank you• SLIDESHARE – presentation on SlideShare.
http://www.slideshare.net/TravelMediaie • BLOG: http://www.travelmedia.ie/blog/travel-hashtags/
• BLOG: http://www.travelmedia.ie/blog/how-to-trend-on-twitter/
@travelmedia_ie