TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
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Transcript of TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
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Clearing OutBlogging Clutter
Focusing on What Matters Most
Larissa MilneChangesInLongitude.com
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• Travel Blogger (with my husband)• 5 Years of Nomadic Travel
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• Newspaper/Online columnists
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• Book authors
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. . .experienced in Entrepreneurship Ran 2 Life Science Startups
Teach Entrepreneurship at
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Your blog has evolved . . . . . .You should evolve as well . . . . . .And so should your business
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Too much to do? . . .
. . . Or doing too much??
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Affiliate Marketin
gTravel Blog
Sponsored Posts Analytic
sPodcastSocial Media
Video
Channel
Product ReviewsOnline
StoreHotel
Reviews
Content,
Content,
Content
Clean out
the Clutter!
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Step 1: Cleaning House• Audience fit• Impact• Time• Happy factor• Outsourcing
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Be Brutal!
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“We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels
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“We used to get bogged down with Google Analytics, but it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel
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“We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru
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Changes in Longitude??
. . . Trimmed down social media channels
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Step 2: New Initiatives• Fit• Goals• Time commitment • Duration• Define Success
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Define Success: Be Specific!
Grow blog traffic Increase page views by 500/month
Improve engagement
Make more on affiliates
Minimum of 10 comments/postEarn $100/month on XYZ hotel link
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Example: Pinterest Traffic
• Good reader fit• Offset Google search• 3-5 hours/week • 6 months• 25% of Google referral
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Example: Pinterest Traffic
December January February March April May
4.2
9.1
13.4
23.221.6
46
Pinterest Traffic(as a % of Google Traffic)
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1. Evaluate current activities2. Clear out the clutter3. Assess new opportunities 4. Set SPECIFIC OBJECTIVES
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Clear Out the Clutter Focus on what matters
most Be MORE effective!
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