B L A N K S PAC ETAYLOR S W I FT

ANALY S I S

M U S IC V ID E O A N A LY S IS

TAY LO R SW IFT - BL A NK S PACE

C A M E RA• Opens with a clear establishing shot of

a grand mansion• Mid/Medium shots are the most

frequent throughout• Low angle to show straight away that

Taylor is superior• Two shots are very common to show the

interaction with the male character and put the whole video into context

• Tracking shots to keep the movement flowing throughout, showing progression of both characters and their journey

• Hand held camera begins to be used once the two have an argument. This conveys frustration, anger and an increase in pace

• Reaction shots to help convey the narrative, as she is a psychotic lover who’s mood changes like the weather.

M I S E E N S C E N E• Location = grand mansion filled with

paintings and high ceilings, gold colours, and acres of land

• Ambient lighting to convey the mysterious tone to the character

• Her outfits change colour according to her intentions, for example at the beginning she is wearing black and then it graduates to white once she has managed to get her man

• The incorporation of the unicorn symbolises that something within their scenario isn't real,its becoming too good to be true, and too much of a fantasy. Hence why she finally breaks down and reveals her concealed psychotic personality

• Her vintage style clothes could mean that her mind lives in the past and likes to replay perfect events, and how things must go a certain way. This theory is also shown by an almost identical man showing up at her door and her greeting him in exactly the same way as she did the last.

E D I T• All of the transitions were straight cuts

or jump cuts• Every cut was on the beat of the

soundtrack• They used VFX to superimpose the golf

club ‘damaging’ the expensive car to add extra effect and dramatise the climactic scenes

• Shot Reverse Shots were common to show the reactions between what he has just done and how she felt about it, putting us in her shoes to sympathise as we react with her

• Match on action helps keep the fluidity and pace of the over all music video, and helps get closer in on the action to give it a greater impact

• The Soundtrack was the only sound present

SO U N D