"Tate Website Relaunch: How to Survive a User-Centered Design Process" #mcn2012dsrpt MCN 2012,...
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@teengily @stacker website relaunch uncovered
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Transcript of "Tate Website Relaunch: How to Survive a User-Centered Design Process" #mcn2012dsrpt MCN 2012,...
@teengily
@stacker
website relaunch uncovered
2000
2004
2006
2012
In desperate need of repair
Website reskin
Design
One brand to rule them all
Website functionalities
Content and information architecture
Identify content owners
Initial meeting
Web requirements form
Audiences
Business requirements
Future development
IA
User test
Review IA
Sitemap
Stage 1: pre-CMS
Stage 2: Migration
Stage 3: Post-launch
Stage 4: Future development
Review & revise content
Feedback & discuss
Content sign off
Copy
Images
Videos
Tags
Content review process
Target online audiencesGallery visitors (site-seers; first time visitors)
Regular exhibition and event visitors
Families and children
Teenagers and young adults
Adult learners / self-improvers
Students
Researchers
Teaching staff
Artists and designers
Museum professionals
Press professionals
Sponsors/FundersGovernment and funding professionals
Members
Patrons
International (non-English speakers)
Local community
Students- Core: Young Tate, Researching work or artist or theme (Collection, online resources), research
by Tate, jobs or work experience, public research facilities- Secondary: What’s on, Visit, Ebulletins, Blog- Tertiary: Membership
Researchers
- Core: Information about work / artist / theme (Collection, online resources); academic research carried out by Tate, jobs, public research facilities; catalogue entries; referencing Tate
- Secondary: Research projects, Blog, What’s on, Visit, Ebulletin- Tertiary: Shop (Tate Publishing)
Self-improvers (adult learners)
- Core: What’s on; information about work / artist / theme (browsing); Blog; Membership; Ebulletin
- Secondary: Visit- Tertiary: Projects
Teachers
- Core: school visit information, classroom resources, what’s on for schools (exhibitions, events)- Secondary: teachers development programme, Collection, Blog, school projects- Tertiary: Tate Kids, Young Tate
Example users and goals
Nuts and bolts
Life after the launch
http://www.tate.org.uk/art/artworks/british--school-title-not-known-t11310
http://www.tate.org.uk/art/artworks/deller-the-history-of-the-world-t12868
http://www.tate.org.uk/art/artworks/blake-nebuchadnezzar-n05059
http://www.tate.org.uk/art/artworks/celmins-jupiter-moon-constellation-ar00481
http://www.tate.org.uk/art/artworks/wyllie-the-battle-of-the-nile-n01697
http://www.tate.org.uk/art/artworks/guo-qiang-mr-ye-who-loves-dragon-t11985
http://www.tate.org.uk/art/artworks/turner-the-scarlet-sunset-d24666
@teengily @stackerhttp://www.tate.org.uk/art/artworks/ruscha-the-end-1-t07512
