objectiveThe primary objective of the study is to qualitatively analyze the factors which influence the external and internal environmental factors to design the Tata Nano.Another objective is to identify the diversification and acquisition process of Tata Motors.

Others member ra ja korse ta dite hobe and jodi findings thake tahole add korte hobe

History• Tata Motors was established in 1945 as Tata Engineering and

Locomotive Co. Ltd. to manufacture• It is India's largest automobile company, with standalone revenues

of Rs. 25,660.79 crores (USD 5.5 billion) in 2008–09.• It Annual turnover of over Rs 108 billion• Tata is the leader in commercial vehicles in each segment,• The company is the world's fourth largest truck manufacturer, and

the world's second largest bus manufacturer. • The company has manufacturing plants at Jamshedpur, Pune and

Lucknow, Bangalore, Chennai, Noida, Uttaranchal & Singur, & have many more manufacturing & R&D units abroad.

• Focusing on new technologies and innovation

Milestones • 1945 Tata Engineering and Locomotive Co. Ltd. was

established to manufacture locomotives and other engineering products.

• 1948  Steam road roller introduced in collaboration with Marshall Sons (UK).

• 1954  Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial vehicles. The first vehicle rolled out within 6 months of the contract.

• 1959  Research and Development Centre set up at Jamshedpur.

Milestones

• 1961  Exports begin with the first truck being shipped to Ceylon, now Sri Lanka. .

• 1971  Introduction of DI engines• 1986  Production of first light commercial vehicle, Tata

407, indigenously designed, followed by Tata 608• 2001  Indica V2 launched – 2nd generation Indica.

100,000th Indica wheeled out. Launch of CNG Indica• 2009 Tata Motors launches Nano • 2012Tata Motors enters Bangladesh’s new car market.

Major Competitor Maruti Suzuki India Limited commonly referred to

as Maruti  founded in 1981 subsidiary of Japanese automobile it had a market share of 37% of the Indian passenger car

market.   Produces cars from the entry level  to the

hatchback ( wagon, swift)• Revenue 7.3 billion us dollar in 2013-2014• Net Income 10 million us dollar in 2013-2014

Ashok Leyland is an Indian automobile manufacturing company based in Chennai, India.

Founded in 1948 2nd largest commercial vehicle manufacturers in India Ashok Leyland also makes spare parts and engines for

industrial and marine applications. Revenue’s 1.7 Billion us dollar in 2014 Net Income: 4.9 million us dollar in 2014

• Eicher Motors Limited (EML) incorporated in 1982• its an Indian automaker company based in Gurgaon, India.• Its 50-50 joint venture with the Volvo group, VE Commercial

Vehicles Limited• Eicher Motors also manufactures and markets the Royal

Enfield motorcycles • Revenue 990 million us dollar in 2012• Net Income 520 million us dollar in 2012

• Force Motors, formerly Bajaj Tempo, is an Indian manufacturer of three-wheelers

• It was originally named Firodia Tempo Ltd.• Baja Tempo own 16% ownership• Force produce cross country vehicles, light commercial

vehicles, tractors, buses and heavy commercial vehicles. • Revenue 1480 crore rupi in 2011• Net Income 58.6 crore rupi in 2011

Product and servicesPassenger Cars• Indica Vista, Indica V2, indica V2 Turbo, Indica V2 Xeta, Indica V2 • Nano.• Fiat Cars.Utility Vehicles:• Safari Dicor.• Sumo Grande.• Sumo.Truks:• Medium & Heavy Comm. Vehicles, Tata Novus.• Light Commercial Vehicles,Small Commercial Vehicles

Also produce busses and wingers

Subsidiaries of the company• Jaguar Land Rover. • Tata Technologies Ltd. (TTL) and its subsidiaries. • Telco Construction Equipment Co. Ltd. (Telcon). • HV Axles Ltd. (HVAL).  • HV Transmissions Ltd. (HVTL).  • TAL Manufacturing Solutions Ltd. (TAL). • Sheba Properties Ltd. (Sheba). • Concorde Motors (India) Ltd. (Concorde)

Resources

Tangible resources World wide manufacturing and distribution operations Joint venture with fiat in India Huge capital investment for Tata NanoIntangible Resources management team with strong skills in technology, marketing

and sales, finance and operations. Tata has very strong brand value for its innovation and

pioneering in fulfilling the consumer’s needs

Swot analysisStrength• Low Price & stylish• High fuel efficiency• High brand value & strong image• Product pioneer• Strong presence in national & international market.• 35 Patents for innovation• Cost leadership Compatible for both Indian & European market

Weakness• Less Accurate Speedometer• Low suspension power• Low engine capacity• Light vehicle• Not suitable for hilly areas• Less Boot space• Poor engine cooling & hence over heating• Low emission standards

Opportunities• Mass market of low incoming people• Increasing Demand rate both in Asia, Europe and Africa.• Two wheelers can be motivated• Bio-fuel & Electric Variant• Developing Low Price Engine Oil

Threats• Existing experienced competitors- Suzuki-Maruti,• New Competitors with experience & Brand value are

emerging strongly.• Fuel price is increasing• Government may increase taxes in metros• Rising cost of raw materials