“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action".

• “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

-- Ratan Tata

The Jelly Bean shaped car..• Tata Nano is made for medium class family it is Small,

affordable and great Stylish Car• NANO was designed at Italy

Institute of Development in Automotive Engineering (I.D.E.A)• The Tata Nano was introduced at the 9th auto expo by Tata

Motors in New Delhi, India on Jan. 10, 2008.• The car itself is expected to boost the Indian Economy as

well as expand the Indian car market by 65%, according to rating agency CRISIL

• The entry level model is ticketed at just over Rs.1,00,000 or $1,925.

• Create a new market segment in the Indian Market• Currently distributed in India but plans to expand to global

markets within the next few years.• Investment of more than Rs.1700 Cr foray into electric and

hybrid cars as well.• It is estimated that about 10%of two-wheeler market will be

taken away by Nano• The publicity the Nano has garnered globally would be

worth more than Rs 500 crore

Maruti 800 Tata Nano

Engine 800 cc 623 cc

Length 3.335 m 3.1 m

Width 1.440 m 1.5 m

Height 1.405 m 1.6 m

Top speed 120 km/hr 90 km/hr

Cost 2.25 Lakh (on road) 1.26 lakh (on road)

• Revolutionary in its technology & low in price

• Filed 10 patents for the engine,total of 34 patents

• It has a rear mounted engine which help to maximize interior space

• The air intake on the flanks is a feature common to the Nano & super Cars

• According to ARAI it conforms to Euro IV & Bharat III emission standards which will come into effect in India in 2010.

• The interior space is 20 % more than Maruti 800• It is a hatch back but cannot be called one

Petrol Engine

2 cylinder petrol all aluminium Engine

624 cc, 33bhp

Bosch multi-point fuel injection (mpfi)

Variants

Models Ex-showroom prices

Nano Standard Rs 1,23,360

Nano Deluxe-Cx Rs 1,51,360

Nano luxury-Lx Rs 1,72,360

Diesel Engine

Jointly developed with Diesel Engine specialist FEV

684 cc

Smallest Common Rail Turbocharged Diesel engine

Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air

Vehicle Summary

Body Type Hatchback

Seating Capacity 4

Transmission 4 Speed Manual

Suspension McPherson strut & Independent coil spring

Brakes Front Disk, Rear Drum

Kerb Weight 580 Kgs

Fuel Tank 30 Litres

Ground Clearance

180 mm

Wheels 12 inch

Safety features• The Nano’s safety performance exceeds current regulatory requirements• Tata Nano passed the required 'homologation’ tests• The car has passed the full-frontal crash and the side impact crash• Tata said the Nano has an all sheet-metal body.• Safety features such as crumple zones, intrusion-resistant doors, seat-belts, strong seats and

anchorages.• The rear tailgate glass bonded to the body.• Tyres are tubeless

PerformanceTop Speed 90 Km/hr

Acceleration 0-70 kmph in14s

Fuel Efficiency 22 kmpl (city)

26 kmpl (highway)

Emissions Bharat III and Euro IV compliant

• Target Costing

• Penetration Pricing

• Low pricing with minimum profit margin

• The Nano's boot does not open, instead the rear seats can be folded down

• It has a single windscreen wiper • Some exterior parts of it are glued together• The door handle of the car had 70 per cent less

parts than one of the cheapest European cars • It has no power steering• Some components are made in Germany

• Family of four riding a scooter on wet roads • Two Wheeler Market• Used Cars Market• European nations, especially the electric version of

the Nano “e-Nano”

• Tata Nano Europa looks much better than the Indian version of the Nano.

• Cost an equivalent of Rs 2.5 to Rs 3 lakhs• Features the all sheet-metal body ,other safety

features like ABS, ESP and Air Bags

Launch

Smart Ideas

• Reclining and sliding mechanism of helicopter seats- a solution for the Nano.

• The window winding mechanism of the car was also inspired by helicopter windows

• The panel in Nano’s dashboard was inspired by the heads of motorcycles.

Nano is being sold in kits that are distributed, assembled, and serviced by local entrepreneurs.

Nano is being sold in kits that are distributed, assembled, and serviced by local entrepreneurs.

The service person would be like an insurance agent who would be trained, have a cell phone and scooter and would be assigned to a set of customers."

Performance of the company’s stock prices (vis-à-vis Sensex and Auto index)

Roadblocks Faced

• Tata nano is a classical eg of implementing marketing concept

• Singur issue• Rise in raw materail prices• Traffic congestion• Pollution• Competitors• Net earnings reduced