Naturalingredients

Glutenfree

TASTE ISRAELat SIAL 2010

Innovative products

Lactose free Private

label

Health products

Gourmetfood

17-21 October 2010 ▪ Paris Nord Villepinte ▪ Hall 2 ▪ P016

2BFresh: Fresh micro leaves - gourmet vegetable confetti!■ TAP uses advanced soilless culture growing methods that produce fresh culinary herbs and lettuce free of insects, sand, pesticides, etc., an advantage leading to the strictest kosher certification. The company has recently developed “micro-leaves,” gourmet vegetable confetti, full of intense flavor and stunning visual texture and color, made from a variety of crops harvested at the seedling stage.

Mr Avner Shohet ■ Marketing Manager +972 9 894 0507 avner@taprojects.com

www.b2fresh.co.il

Al Arz Tahini:The essence of sesame seed paste■ Al Arz Tahini was founded in 1992 as a family business in Nazareth, its tahini (finely-ground sesame paste) quickly becoming a favorite of Israeli gourmet restaurants and specialty stores. Al Arz’s advantage: innovative production preserving aroma, sweetness, vitamins and calcium, while granting a full year’s shelf life - without refrigeration, preservatives or additives.

Ms Julia Zaher ■ Proprietor +972 4 655 3002 alarz@012.net.il www.english.alarz.co.il

Barth Ltd., Chocotrade Ltd:Paper-thin baked crackers■ Barth Ltd. is a family-owned business founded in 1936. We bake tasty, paper-thin, crispy crackers in five delicious flavors – caraway seed, sesame seed, barbecue, onion, and za’atar. Organic flour crackers are also available. Our crackers are baked, not fried, and are transfat and cholesterol free. No artificial substances are used. Coated citrus peel is another Barth specialty.

Mr Micha Barth ■ Co-CEO +972 3 922 0440 Ext. 101/102 chocobar@zahav.net.il

www.barth.co.il / www.chocotrade.co.il

Beth-El Food:Marmalades and cookies that recall grandma’s delights■ Aunt Berta was born 94 years ago - yet her recipes for hand-made confitures, marmalades and sauces live on today. Over time, Aunt Berta’s kitchen was transformed into a modern manufacturing facility. Today, the company produces a wide range of confitures and sauces as well as traditional baked goods such as biscottini, crackers and cookies, all free of preservatives and food coloring.

Mr Stefan Link ■ Manager +972 4 639 7733 info@be-food.com www.be-food.com

Carmit Candy:Customized chocolate coins - in all private label designs■ Founded in 1973, Carmit Candy has become a leading Israeli confectionary brand. Internationally, Carmit’s decades of experience means superior private label products that address desired recipe, taste and packaging. Carmit’s private label categories include chocolate coins, dairy-free chocolate and gluten-free wafers. Carmit is publicly traded on the Tel Aviv Stock Exchange.

Mr Adrian Sagman ■ International Sales and Marketing Director +972 3 963 7067, Ext. 110

adrian@sagman.co.il www.carmitcandy.com

Cohen Or:Frozen Pastries■ Cohen Or, established in 1996, manufactures frozen pastry products in a large variety of types and flavors, both sweet and savory. Our modern, capacious factory has enabled us to expand internationally with frozen, ready-to-prepare consumer products. Examples include different styles of burekas (e.g., cheese, potato, spinach, kashkaval-style, pizza-style), puff pastries, falafel balls, and malawach.

Mr Motti Cohen-Or ■ Manager +972 9 792 6222 cohen1or@smile.net.il www.cohen-or.co.il

EffectivEat:A wide range of natural health food■ EffectivEat Ltd., established in 1995, specializes in enriching meals with nutritious ingredients - a broad range from nibbles to seasoning mixtures to snack bars. Especially targeting individuals wishing to preserve a healthy, balanced diet, all products are vegan and kosher, and free of transfats, cholesterol and colorants. EffectivEat products have been acclaimed by nutritionists, chefs, sportsmen, cardiac patients and diabetics.

Mr Ofer Ben David ■ CEO +972 4 842 5588 oferdb@effectiveat.co.il www.effectiveat.co.il/english

Elsa’s Story:Premium cookies and baked goods■ Elsa’s Story cookie brand is considered one of the market’s best by a former Harrods’ and Selfridges’ buyer. With professional product development and unique commercial quantity cookie- and cake-baking skills, Elsa’s Story preserves all the authentic elements of home-made baked goods. Our cakes, crackers and chocolate-coated cookies are supplemented by a line of jams and preserves.

Ms Keren Gottlieb ■ Marketing +972 4 910 5601 keren@elsastory.com www.elsastory.com

El Viento: Ready-to-freeze, alcoholic, all-natural fruit margarita■ El Viento Frozen Margarita is the world’s first ready-to-drink, all-natural frozen margarita for automatic frozen smoothie makers. It is composed entirely of exquisite natural fruit concentrates, plus an alcohol compound containing Triple Sec and 100% natural agave-plant Mexican tequila. With all-natural ingredients, 8.4% alcohol/vol., consistent perfect texture and premium taste, El Viento is a sensory delight.

Mr Udi Klier ■ CEO +972 3 901 4070 info@elvientomargarita.com www.elvientomargarita.com

Kvuzat Yavne Food Products:Pickles and olive products■ Kvuzat Yavne features a wide variety of unique pickled items such as mini aubergines (eggplants) as well as salt-cured products, a surprisingly refreshing culinary twist on traditional pickled products. The company is renowned for its cucumbers in brine / vinegar, green and black olives, pickled vegetables and olive oil. Products are packaged in a range of sizes.

Mr Shlomo Anixter ■ CEO +972 8 854 8313, Ext. 0 olives@kv-yavne.co.il www.pickles.co.il

Lin’s Farm:Special beehive products■ Lin’s Farm natural and delicious beehive products, based on quality Israeli honey, come in three series: BEENERGY - gels and concentrated sport drinks made from honey, date syrup and royal jelly; Holy Land gift sets - honeys from Judean Desert, Galilee Hills and Jerusalem Mountains wildflowers; and HERBAL BEE - beehive products based on honey, medicinal herbs & fruits, with added healing properties.

Ms Netta Lin Cohen ■ Vice-President of Marketing and Development +972 8 941 5859

amsklin@netvision.net.il www.linfarm.co.il

Mahroum Oriental Sweets:Hand-made delicacies from biblical Nazareth■ Mahroum’s oriental delights are hand-made and packaged in biblical Nazareth to traditional recipes using 100% natural ingredients. Established in 1890, this fourth-generation family business is one of Israel’s largest producers of baklawa and other hand-made ethnic sweets, and Israel’s only exporter of traditional Middle Eastern pastries like halva (sweetened sesame paste dessert/snack) and knafi (traditional Lebanese/Jordanian pastry).

Mr Diab Mahroum ■ CEO +972 4 655 4470 diab.mahroum@gmail.com

www.mahroum-baklawa.com

Nina Bakery:Revolutionary pita bread for all purposes■ Nina Bakery, founded in 1936, creates perfect pita bread: fluffy, stable, flexible and sturdy. Elastic, it is robust enough for juicy and tender fillings. It can be frozen for up to one year – and will take on its shape, extraordinary qualities, and marvelous taste immediately after defrosting. Produced in four sizes, it is perfect for sandwiches and for dips.

Mr Pierre Nehmeh ■ General Manager +972 4 841 6403 n_bakery@netvision.net.il

www.ninabakery.com

Olia:Olive oil and olive-based products■ Olia offers 15 different olive oils, produced from 10 different Israeli olive varieties, and all exclusively cold pressed and extra virgin, the highest quality for olive oil. Olia also produces a wide range of complementary products and delicacies based on olives, olive oils, and olive leaves.

Ms Hilla Wenkert +972 3 522 3235 www.olia.co.il

Roy Chocolate:Artisan chocolates and liqueurs■ Roy Chocolate creates handmade gourmet chocolate masterpieces. Crafted from the highest quality ingredients, Roy Chocolate offers signature chocolate collections for international holidays and special occasions. These include heart-shaped chocolate “plants”, giant chocolate hearts on cinnamon sticks, chocolate-based liqueurs in unique bottles, chocolate greeting cards and more.

Ms Sharon Moshkovitz Gershon ■ CEO +972 77 561 1400 sharon@roychocolate.co.il

www.roychocolate.co.il

Sanlakol:Single-serve packs for fresh and convenient home cooking■ Sanlakol Ltd., producing quality canned fruits and vegetables since 1940, offers single-serve plastic packs with a shelf-life of over one year, an entirely new way of storing fresh home cooking ingredients like crushed tomatoes. Single-serve plastic packs guarantee quality, freshness and convenience. Sanlakol, distributing throughout Israel and internationally, packs its all-natural, vegetarian and gluten-free products within hours after harvesting.

Mr Arieh Meyerovitz ■ Import/Export Manager +972 4 659 5555, Ext. 211 arieh@sanlakol.co.il

www.sanlakol.com

Sobhi Nakhleh and Sons Ltd:Middle Eastern hospitality: traditional coffee and roasted nuts■ Sobhi Nakhleh and Sons is the Middle East’s leading producer of an exceptional blend of aromatic, cardamom-flavored coffee for over 30 years, producing over 150 tons of traditional coffee monthly in its ultra-modern roastery. The Nakhleh line extends to fresh-roasted nuts and seed delicacies selected from the region’s highest quality produce, and to fragrant spices and mixes for Middle Eastern cooking.

Mr Samer Nakhleh ■ CEO +972 4 986 5269 samer@nachly-coffee.com

Ta’am Vareach Spices Ltd:An enchanted journey to the world of spices■ Ta’am Vareach has gained expertise through four generations of blending spices. Using state-of-the-art equipment and production lines, we produce and distribute spices, special blends and herbs to enhance and enrich the full range of cooking traditions. We meet the diverse packaging needs of the retail market, restaurants and fast-food outlets, and are pleased to supply tailor-made blends for the food industry.

Mr Amit Front ■ Marketing and Export Manager +972 3 919 9595 amitfront@tv-spices.co.il

www.tv-spices.co.il

Yamit Industries Ltd:Bringing the fresh, sharp flavor and aroma of the sea to you■ Bring the fresh, sharp aroma of the sea to your dining experience with Yamit’s range of natural and flavored sea salts and 50%-reduced-sodium sea salts. Produced by natural, solar evaporation of Dead Sea water, Yamit’s salts retain the full range of sea minerals but only half the sodium of regular salt. Our packaging ensures that our salts’ goodness reaches the diner’s table.

Mr Eyal Eichner ■ Sales Manager +972 8 919 9993 eyal.e1511@gmail.com

Join us in a world of flavors at the Israel National Pavilion at Hall 2 Stand P016 at Sial 2010, where the culinary delights of 20 Israeli companies will be presented. Innovation, quality and market adaptability are the hallmarks of Israel’s food producers, satisfying consumers, commercial kitchens and the food industry worldwide.

The pavilion is organized by The Israel Export & International Cooperation Institute, which together with the Foreign Trade Administration of Israel’s Ministry of Industry Trade and Labor, is committed to bringing together international food and beverage buyers with Israeli products and the companies that produce them.

About The Israel Export & International Cooperation Institute

The Israel Export & International Cooperation Institute, a non-profit organization founded as a joint venture between the Israeli government and the private sector, advances business relationships between Israeli exporters and overseas businesses and organizations. By providing a wide range of export-oriented services to Israeli companies and complementary services to the international business community, the Institute helps build successful trade partnerships, joint ventures and strategic alliances.

For further information about the industry:

Ms Michal Neeman, Business Development Manager, Food & Beverages 29 Hamered St.,

Tel Aviv 68125, Israel +972 3 514 2859 +972 54 457 8648 +972 3 514 2985 michal@export.gov.il

www.export.gov.il

Organicingredients

© The Israel Export & International Cooperation InstituteProduction: IEICI Media & Production DivisionPavilion Organization: IEICI Exhibitions UnitText: Paul Ogden Design: Ayala EylathPrinted in Israel 2010

This publication is for informational purposes only. While every effort has been made to ensure that the presented information is correct, The Israel Export & International Cooperation Institute assumes no responsibility for damages, financial or otherwise, caused by the information herein.

For further information about Israeli pavilions at international exhibitions:

Ms Liz Mizrachi, Executive, Fairs & Exhibitions 29 Hamered St., Tel Aviv 68125, Israel

+972 3 514 2840 +972 3 514 2915 liz@export.gov.il www.export.gov.il