Task 8, Audience research summary

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1 Summary Questionnaire Results Are you: Aged 16-19 and interested in Dance/R&B music? (Circle Yes/No) 100% answered yes. Q2. What Dance/R&B music/artists/bands do you currently listen to?: The main (50 % OR ABOVE) bands/artists given were: Rihanna Beyonce Jay Z 1. What attracts you to Dance/R&B music? The lyrics of the songs The instruments and vocals used The image of the Dance/R&B genre The artists/bands Other (specify below) How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1 £1-£2 £2-£3 £3-£4 More than £4 2. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. None of my respondents read magazines so I will have to find out more about what would encourage people to buy magazines so I can use that factor to attract people to my own magazine. 6. Why don’t you buy and or read music magazines?(tick the answers that apply) I don’t really know much about them They don’t interest me They don’t seem to be aimed at people like me They’re too expensive I don’t buy/read any magazines Other reasons (please specify) The reason chosen the most was because they are too expensive this is a point I can take into account for my own magazine and make sure mine isn’t too expensive so people want to buy it. 7. What would encourage you to buy a music magazine? (Please Circle) Free gifts 1 These were the most common selected answers

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Transcript of Task 8, Audience research summary

Page 1: Task 8, Audience research summary

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Summary Questionnaire Results

Are you:Aged 16-19 and interested in Dance/R&B music? (Circle Yes/No)

100% answered yes.Q2. What Dance/R&B music/artists/bands do you currently listen to?:The main (50 % OR ABOVE) bands/artists given were:

Rihanna Beyonce Jay Z

1. What attracts you to Dance/R&B music? The lyrics of the songs The instruments and vocals used The image of the Dance/R&B genre The artists/bands Other (specify below)

How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1

£1-£2 £2-£3 £3-£4 More than £4

2. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

None of my respondents read magazines so I will have to find out more about what would encourage people to buy magazines so I can use that factor to attract people to my own magazine.

6. Why don’t you buy and or read music magazines?(tick the answers that apply) I don’t really know much about them They don’t interest me They don’t seem to be aimed at people like me They’re too expensive I don’t buy/read any magazines Other reasons (please specify)

The reason chosen the most was because they are too expensive this is a point I can take into account for my own magazine and make sure mine isn’t too expensive so people want to buy it.

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

Exclusive news and interviews and cheap price were the two most chosen in this question.

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

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These were the most common selected answers

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Please give reasons why?Billboard and Rolling stone were the two most chosen, and the reasons ranged but were clear that magazines appealed to my respondents based on who was on the cover and weather they were interested in this person or not.9. What would you like to see on the cover of a music magazine?

Preferred images/photographs for cover of magazine

a) Several imagesb) one main image of key

artist/bandThe majority chose this one (75%)

c) Musical instruments/propsd) Bright colours Also many people chose this one highlye) Darker coloursf) Other-please specify

What specific images/ photographs associated with Dance/R&B would you like to see on the front cover and would attract you to a music magazine

10. What contents would you like to see in this Dance/R&B music magazine?Examples of appropriate contentGig guidesGeneral info about the music sceneInfo about particular bands/ artistsGossipLatest newsFashionOther (please specify)

My audience wanted all three of these this is good because I now know to include all 3 in my magazine to appeal to its audience effectively.

11. What would you like to see in a double page spread article that would feature in this magazine:

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Interview with a Dance/R&B artist/band Article about Dance/R&B scene

97% chose this.

General article about main indie rock developmentsMusical instruments/propsBright coloursDarker coloursOther-please specify A few people suggested doing in depth interviews

with bands or artists about there career and there history in the music industry.

What specific images/ photographs associated with Dance/R&B would you like to see on the front cover and would attract you to a music magazine

OVERALL SUMMARY OF YOUR RESULTS

From my questionnaire I have found that my target audience would like:A magazine similar looking to Rolling stone and Billboard with artists on the front that especially appeal to the audience. The main bands to consider using in my magazine should be:

Rihanna Jay- Z Beyonce

My audience would like the style of the magazine to be: Exciting with lots of bright bold colours and interesting relevant Images. Lots of variety of contents ranging from interviews to upcoming events. Have big main image on the cover.The images preferred are those of artists/bands of the Dance/R &B genre that are relevant artists of that time. The cost of the magazine shouldn’t be too expensive, as aimed at a younger audience a reasonable price of around £1-£2 therefore affordable for audience.

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