THE HOSTAGE

Target Audiences

How did we attract and address our audience?

Core Audience

• The title • and the theme:hints on horror and thriller genre aspects such

as torture, violence, dark and scary atmospheres, abuse…

→ attracts core cinemagoer target 16-25 and general fans of the thriller genre because these are typical themes of a thriller/horror movie

Hints on known movies such as ‘The Collector’, ‘The Strangers’, ‘When a stranger calls’, ‘Panic Room’... → attracting fans of these past movies

Male• Cast – sexy young woman

• The car - a fast looking, new, shiny, black 599 TC Ferrari

Especially both together!

Female• Location - Nice house, domestic environment in

kitchen, family atmosphere

• Fashionable costume and mise-en-scene

Identification with female main character!

• Possibly family issues? Clichés: Young step-mother, annoying children, rich older husband

Thank you. Enjoy the film!