Task 5Ryan Goldsmith

Copy development• IRN-BRU 32 it’s the only drink for you.• IRN BRU 32, we want you.• Unleash your inner beast with new IRN BRU 32.• Uncle Sam wants you to drink IRN BRU 32.• Be a better you with an IRN BRU.• Maximize performance with new IRN BRU 32.• Go on you know you want to. IRN BRU.• Not sure about you but I fancy a BRU.• Do what the Scotts do, drink an IRN BRU.

Font development and testing• IRN BRU 32 it’s the only drink for you. Pt.9

• IRN BRU 32 it’s the only drink for you. Pt.11

• IRN BRU 32 it’s the only drink for you. Pt.13

• IRN BRU 32 it’s the only drink for you. Pt.15

• IRN BRU 32 it’s the only drink for you. Pt.17• IRN BRU 32 it’s the only drink for you. Pt.19• IRN BRU 32 it’s the only drink for you. Pt.21Rockwell extra bold• IRN BRU 32 it’s the only drink for you. Pt.9

• IRN BRU 32 it’s the only drink for you. Pt.11

• IRN BRU 32 it’s the only drink for you. Pt.13

• IRN BRU 32 it’s the only drink for you. Pt.15

• IRN BRU 32 it’s the only drink for you. Pt.17• IRN BRU 32 it’s the only drink for you. Pt.19• IRN BRU 32 it’s the only drink for you. Pt.21

Arial Black

Font testing continued • IRN BRU 32 we want you! Pt.9

• IRN BRU 32 we want you! Pt.11

• IRN BRU 32 we want you! Pt.13

• IRN BRU 32 we want you! Pt.15

• IRN BRU 32 we want you! Pt.17• IRN BRU 32 we want you! Pt.19• IRN BRU 32 we want you! Pt.21

• IRN BRU 32 we want you! Pt.9

• IRN BRU 32 we want you! Pt.11

• IRN BRU 32 we want you! Pt.13

• IRN BRU 32 we want you! Pt.15

• IRN BRU 32 we want you! Pt.17• IRN BRU 32 we want you! Pt.19• IRN BRU 32 we want you! Pt.21

Gill sans ultra bold

Bernard MT condensed

Fonts in different sizes• The readability of all of the fonts that I tested is good at all sizes but I think that the

Arial Black was the clearest of them all. This tells me that the simpler the font the easier it is to read at smaller sizes, this will be something to consider when thinking about large bodies of text such as ingredients and nutritional information.

• The gill sans ultra bold font looked to get quite congested and lacked the clear readability that I am looking for, this is one that I will not be using simply due to the fact that there are stronger fonts to use.

• The Bernard mt condensed font is quite difficult to read when it gets down to around pt.9 this would mean that it wouldn’t be a good choice for a can as the fonts on the will all be fairly small so to avoid a poor finish in readability I wont be using this one for the packaging a font like this is still a possibility for a magazine advert.

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Font from Dafont This is font that I could potentially use for my products. This was a test to see how legible the writing was at different sizes and if it would work in a variety of different mediums. I think that this font would be good for the title on a magazine advert because it is clear to read and in bold and capitals which will catch peoples eye and make them read what the advert is about.

Font samples

These are come examples of the potential fonts for my products, I think that all of these have different aspects which make them useful for different types of advertisement and style of design. The Ea Designer font is one which I want to use, I think it has a slightly futuristic feel to it and I could experiment with different accompanying images for the adverts. I think that the Babes Neue font would be good for anything that you want to stand out i.e. a title or the name of the drink because it has a very dominant feel to it.

Font readability testing

IRN BRU 32

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IRN BRU 32 IRN BRU 32

Readability sum up• From the results that I got from testing the various different

colours together it was clear to me to see which would defiantly not work together as they are either not fully legible or were a strain on the eyes.

• The black writing worked well and was clear on all three backgrounds so is defiantly a choice for the larger chunks of text like ingredients or description of the drink etc.

• I think that the orange text on the blue background also worked well and is maybe the choice that I will go with when it comes to production. Orange on a silver background also worked well and this opens up opportunities for varieties of the drink like a diet version.

Product Development

IRN BRU

32

unleash your inner beast with

IRN BRU 32