Development

Task 5

Copy Development Slogan Ideas

• Irn-Bru 32 gets you through. • See what it can really do, try Irn-Bru 32.• We drink it, so should you.• Irn-Bru 32, it’s a breakthrough.• Athletes drink it, so should you.• You can enjoy it too, try Irn-Bru 32.• Fast Energy Stimulation.• A more powerful you. Have Irn-Bru 32.• Boost, Refresh, Power Yourself. • Recharge your energy. • You know you want too, try Irn-Bru 32.• For a better performance try new Irn-Bru 32.• Drink in 32 seconds perform for 32 hours. Irn-Bru 32. • A new you. Irn-Bru 32. • It’s the best, Its true. Irn-Bru 32. • Renew the energy in you. Irn-bru 32. • It would be rude not too try Irn-Bru 32.

Ingredients

Carbonated waterSugar (carbohydrate)Citric acidFlavourings (including caffeine and quinine)Preservative (E211)Colours (E110, E124)Ammonium ferric citrate (0.002%)

107 Calories26.3g Sugar0.0g Fat0.0g Saturates

Description

The brand new energy drink which increases your mental and physical stimulation. Allowing you to perform to the best standard giving you a boost of refreshment and power.

Irn-Bru 32 is a brand new energy drink which boosts your performance to give you more energy when you need it. Containing caffeine this drink can provide you with the right amount of energy needed to power your body.

Copy Development Analysis • I have decided to develop and create some examples of my copy which will be included on my

products. I have decided that the copy that I want to include will consist of the name of the energy drink (irn-bru 32) I have also decided that I would like to include a slogan on my products. By using a catchy slogan it will interest my audience by allowing them to remember the slogan and be encourage to buy the product. I have created a range of different slogans, the majority of my slogans rhyme because I think that this is a catchy and memorable method to use when advertising. I have also decided to use slogans which will tell the audience what the drink does and what the drink contains. By using 3 or 4 simple words it will give a message out to my audience of what the energy drink does. For my copy I have also included the ingredients. I would like to include the ingredients on the packaging of the can however I don’t think it will be necessary to include the ingredients on the poster or the website banner. I have also create 2 variations of a description of the energy drink. By using a description of the drink this will persuade the audience, I have used persuasive language to explain what the drink contains and what the affect is. I think using specific language for my copy will be more appealing for the audience.

Font Experiment

Helvetica

IRN BRU 32 – 7

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IRN BRU 32 - 24

IRN BRU 32 - 31

IRN BRU 32 - 45

LUCIDA SANS

IRN BRU 32 – 7

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IRN BRU 32 - 20IRN BRU 32 - 21

IRN BRU 32 - 24

IRN BRU 32 - 31

IRN BRU 32 - 45

Font Experiment

Font Experiment

Font Experiment

Font Experiment

Font Experiment Analysis As I will be using many different fonts on my products I have decided to experiment

with 5 different font types. As I will be using different fonts for the copy and different fonts for the title I have experimented with different font sizes to see how they will look on my products. I think that franchise and front page news are the fonts which will look most appealing on my design for the explanation and the ingredients my design which will be the explanation. As both fonts are very bold, they stand out and are clear to read which is what I need on my design I could also consider using these as the name of the can. For the name of the can on the design I have experimented with different types of fonts including serif and sans serif. I think that the font ‘metropolitan’ and also ‘lighting strike’ are very interesting fonts. I have decided to use these as I think that they look very different and give an edge to the text. I think that I could use these fonts for words such are ‘power’ ‘energy’ as they represent a lighting strike.

Font Experiment Readability

IRN BRU 32 IRN BRU 32 IRN BRU 32

IRN BRU 32 IRN BRU 32

IRN BRU 32

IRN BRU 32

IRN BRU 32 IRN BRU 32

I have decided to pick the main colours which I will use on my products and then test them out to see which colours and words work together. From this experiment I have found out that yellow text on an orange background stands out, the text is very clear and I am able to read what the text says. I also think that yellow text on a blue background stands out as the colours are both contrasted this could also be a possible combination of colours to use. I think the colours which wasn’t successful was the black text on the orange background I think that this combination of colours doesn’t look very appealing and I think that it would give a negative impression on my products. I also think that the combination of the blue text on the black background isn't a good match as it is very hard to read and this may be a problem on my products.

Product Development – Idea 1Variation 1 Variation 2 Variation 3 Variation 4

I have decided to pick one of my main ideas and then create different variations of the product by changing the font, colours and also the layout of the design. By doing this I have been able to see which methods work and what ideas don’t work. I have firstly decided to pick the theme of stars. As I think that this is a suitable shape to use, as stars are often associated with special people I think that using a star design on my work will interest people as they will think that it is special. I have then changed and developed the main colours of the can starting of with orange as the main colour I think that this colour works as it is bright, it stands out and it also fits in with the other colours. I think that when being compared to the blue colour. The orange design stands out more so I think that I would use this colour on my final design. I also think that variation 2 works well. Variation 2 is a unusual design and looks intriguing from the contrast of the different colours. I have also developed the font on the different designs however I think that the ‘metropolitan’ font looks the most fascinating and I think that it suits the design better. I think that I could improve on my designs by changing the font of the slogan. As I have used the same font for the title and the slogan it is quite hard to read. I think I could change the font to a sans serif font or make the font size larger so it is more clear to read.

Product Development – Idea 2 2Variation 1 Variation 2 Variation 3 Variation 4

I have decided to create 4 different variations of a different idea for the packaging on my can. By changing the colours, shapes, layout and the font I was able to see which designs worked well and which designs need improving. I think that the most successful designs are variation 1,2 and 3. This is because I think that I have presented the design with the similar idea of having a lightening bolt as the main theme. By having these as the main theme it is presented to the audience that when you drink the energy drink you gain energy. I also think that these designs work well because of the font which I have used. I have decided to have irn-bru in a more simpler font and I have then decided to put the number 32 in a font which will stand out and which catches attention.