TASK 3 BRAND IDENTITY AND MODE

OF ADDRESS ANALYSIS

FRONT COVER

Every single Kerrang issue has put brand name along the top. Also at the very top of the page they put a head line about something inside the magazine. This is the main of Kerrangs brand identity.

With the main title story in the middle of the page they always have it in white or yellow or both these are Kerrangs house style. The mode of address in

Kerrangs front cover is always the same is always aimed at teenagers and young adults in a rebellious manner.

CONTENTS PAGE One of

Kerrangs house styles on their contents page is they have a brief story and then end it of with a signature.

They also have in the bottom right corner of the contents page an advertisement of a monthly subscription to Kerrangs magazine.

In every contents page they have a image relating to the main story inside and also a quote from the article underneath the picture. Every single Kerrang contents page has got the same layout for the index with the chapter area in yellow on black then the page number is always red and it’s normally at the bottom of the page or on the right.

DOUBLE PAGE SPREADIn the double page spread Kerrang do they have

always got a big picture of the band or artist they are talking about to let the readers know instantly know who it is about.

Then in the actual article they have it laid out in a sort of scruffy manner to keep it interesting for the reader and they let it stick out of the page a bit more so it looks dynamic. They also like to add a quote one

of the members have said so it gets readers interested in the story before it’s even started if they like how the quote sounds

SUMMARYAll of these magazine covers have all

got a dark feel about them to relate to their target audience which a rebellious teens and young adults they are mainly aimed at males with the bands and artists looking very serious and dressed in very masculine clothes. All the fonts are the same on the front cover with them being san-serif so very bold and easy to read, with bold colours in them like red, white or yellow which have got very strong emotions attached to them. All the magazine covers look very aggressive and angry which relates to young male adults and adolescents teenagers who feel like out casts.

On every issue of Kerrang they have the same house style with a plug right at the top of the issue advertising what’s inside ant then the same Kerrang every time with cracks in it.