Targeted marketing across the customer lifecycle for ... marketing across the customer lifecycle for...

BIG DATA. BIGGER RESULTS.AccuData delivers B2C and B2B direct marketing solutions you can use today.

Targeted marketing across the customer lifecycle for maximum ROI AccuData Integrated Marketing is one of the most established marketing data companies in the United States. Our strategic data partnerships, powerful technologies, and unparalleled service drive success with businesses who rely on AccuData to meet their data-driven marketing needs. Headquartered in Fort Myers, Florida, we service over 5,000 clients across the U.S. — from printers and marketing companies, to some of the nation’s most beloved brands.

Our Specialized Industry Knowledge Supports:

• Agencies• Printers and Mailers• Restaurants• Cable and Telecom

• Healthcare• Education• Insurance and others

Our Data-Driven Products and Services Include:

Data Resources — Targeted resident/occupant, B2C, B2B, specialty, and response databases for marketing across multiple channels

Marketing Analytics — Essential tools to gain key customer insights for optimal segmenting and targeting

Database Management — Flexible and scalable database solutions for managing multichannel customer data

Digital Solutions — Tools to reach a connected audience including email and online display advertising

Integrated direct marketing solutions across the

customer lifecycle

Specialized industry knowledge and expertise

to help you increase marketing ROI

Direct marketing solutions for B2C and B2B needs

from databases and lists to advanced marketing

analytics

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www.accudata.com | 800-732-34405220 Summerlin Commons Blvd., Suite 200

Fort Myers, Florida 33907

Capabilities Overview

Data SolutionsSingle-Source Data - Access more than 400 data sources from industry leaders such as Acxiom, Compact, Experian, Epsilon, KBM, and D&B.

Multi-Source Data - Receive incremental data for prospecting and data enhancement through our proprietary waterfall process.

Best-in-Class Data Hygiene - Lower campaign costs, while enhancing deliverability and performance with a variety of USPS® certified data hygiene and address quality products.

Custom Data Processing - Our data experts provide custom lists, data processing, highly accurate merge/purge, and unique match routines such as spatial analysis or a variety of other processes based on your requirements.

eCommerce SolutionsAccuLeads® - 24/7 online access to the industry’s most robust and reliable data hub featuring 16 of the nation’s leading compiled databases.

Data On Demand - Expand online revenue with a customized solution that allows customers to buy data directly from your website.

Marketing AnalyticsAccuModel SnapShot - Available through AccuLeads, this automated profiling tool helps you find prospects just like your best customers.

AccuModel Response - Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects most probable to respond or make purchases.

AccuModel Predict- This full service predictive model uses advanced statistical modeling techniques to gain precise information about the probability of your prospects to respond or make purchases.

AccuModel Custom - This highly advanced, highly customized model determines the true lifetime value of a customer, including probability to respond and purchase products.

Digital MarketingEmail Prospecting - Reach a new audience that has been exclusively targeted for your message using detailed demographic, psycographic, and/or lifestyle attributes. The effectiveness of delivery will be measured via detailed tracking reports.

Email Append with Welcome Message - Identify email addresses for your current customers using a specialized matching process and confirm their desire to receive email communications with an opt-in permission email.

Reverse Email Append - Optimize your email marketing file for multi-channel campaigns with the addition of contact names and postal addresses.

AccuValid - Ensure the best opportunity for inbox deliverability, while helping to protect your IP and domain reputation. AccuValid determines which addresses are best to email to based on a list of validation and deliverability checks.

Email Deployment with AimConnect - Utilize AccuData’s new deployment technology to deliver your message/offer into the hands of your current customers. Campaigns execute quickly and complete reporting provides intelligence for future testing/optimization.

Marketing TechnologyAccuBase™ - Get a 360˚ view of your customers and prospects along with real-time access and control over your data, on demand.


Dataset OverviewWith access to an unparalleled number of industry-leading data partners, AccuData is positioned to provide you with an optimum blend of independent and objective recommendations coupled with outstanding customer service. We listen to your needs and provide guidance to help you optimize your campaign – direct mail, telemarketing, or email. From data sourcing to our full suite of integrated direct marketing solutions, AccuData delivers a closed-loop marketing approach that ensures your success.

Data Options on AccuLeads• Acxiom Consumer• Compact Consumer • Epsilon Consumer• Experian Consumer• KBM Consumer• Compact Resident• Infogroup Business• Acxiom Real Property• Acxiom Premover• Acxiom New Borrower• Acxiom New Homeowner• Acxiom New Mover• Avrick Direct New Mover• Avrick Direct Premover• HomeData New Homeowner• HomeData New Neighbor

Connects

Vehicle Data• Auto Year, Make, and Model• Black Book® Appends• Kelley Blue Book® Appends• Fleet Vehicles• Budget/Purchase Predictor• Ownership Propensity• Auto Insurance Expiration• Auto MSRP• Vehicle Purchase Date• Motorcycle Owners• Boat Owners

Resident/Occupant Data• Carrier Route Saturation• Residential Addresses• Business Addresses• Mapping• Postal Presorts

Consumer Data• Buying Activities• Canadian Consumers• Children by Age/Gender• College Planning• Date of Birth/Age• Dieting Concerns• Dwelling Type• Early Adapters/Technology Savvy• Education• Environmentally Friendly• Ethnicity• Family Relationships• Health and Wellness• Home Schooling Families• Household Composition• Language Preference• Mortgage Attributes• Occupation• Pet Owners• Pilots/Aircraft Owners• Presence of Credit• Property Characteristics• Registered Voters/Political Party• Religion• Students/College Students• Ultra Affluent• Veterans• Young Adults/Senior Adults

Lifestyles/Consumer Interests• Contributors/Donors• Collectors• Hobbies• Reading• Healthy Living• Hunting and Fishing Licenses• Sports

Life Event Data• Teen Driver in Household• College Graduate• Newly Engaged/Newly Married• Pre and Post-Natal• Recently Divorced• Recently Retired

Financial Data• Income• Discretionary Spend• Net Worth• Income Producing Assets• Investments• Bankruptcies, Tax Liens, and

Judgments• Modeled Credit Data

Consumer Segmentation Systems• PRIZM®

• P$YCLE®

• PersonicX®

• ConneXions®

• Digital Neighborhoods®

• Living Well Database™• GenerationsSM

• MindBase®

• Mosaic®

• Niches®

Senior Adults• Adult/Assisted Living Prospects• Hearing Aid Prospects• Medicare Prospects• Senior Adults Present in the

Household• Senior Parents with Adult Children

AccuData Products and Services



AccuData Products and Services

Ailment Data• Ailments and Medical Conditions• Diabetics• Medications/Prescriptions• Vision

Hotlines• New Connects• New Movers• New Homeowners• New Borrowers• New Businesses

Response Data• Magazine Subscribers• Catalog Shoppers• Online Purchasers• Donors by Cause/Organization• Donors by Dollar Amount

Businesses and Industries• Agriculture/Farmers• Line of Business• Top Executives• Job Functions/Titles• Clubs and Organizations• Minority-Owned • Women-Owned • School Personnel• Colleges and Universities• Churches• Hospitals• Medical Offices• Local Government

State Licensed Professionals• Accountants/CPA’s• Insurance Agents• Realtors• Stock Brokers• Teachers

Medical Professionals• Chiropractors• Dentists• Dental Hygienists• Dieticians and Nutritionists• Doctors by Specialty• Nurses• Occupational Therapists• Optometrists• Paramedics• Pharmacists• Physical Therapists• Psychologists• Veterinarians• Office Managers

Energy, Telecommunications, and Utilities Solutions• Homeowners• Property Attributes• Cable/Satellite Subscribers• Commercial Property Owners• Square Footage

Modeling and Analytics• SnapShot by AccuDataTM

• Predictive Modeling• Customer Segmentation

Data on Demand• AccuDataPipe• ListChoice Store Front with the

option of Web-to-Print integrationor a stand-alone site

Data Enhancement• Demographic Append• Business Data Append• Phone Append• Reverse Phone Append• Geocoding

Data Hygiene• NCOALink®

• CASS™• DSF2®

• DPV®

• LACS Link®

• Bankruptcy Suppression• Deceased Suppression• Prison Suppression• Underage Suppression• Do Not Mail Compliance• DNC Compliance• DMA Suppression

Data Processing Services• File Cleansing/Standardization• File Conversion• File Reformatting• Name and Address Parsing• Casing• Merge/Purge• Deduplication• Prioritization• Suppression Services

Digital Marketing Solutions• Retention Email Deployment with

AimConnect• Consumer Email Prospecting• Business Email Prospecting• AccuValid Email Verification• Email Append with Welcome

Message Deployment• Reverse Email Append• Match and Deploy• Email Reactivate• Creative Services


Get instant access to consumer and business records through the industry’s most robust online data resourceWith AccuLeads®, the 24/7 online data resource, you have access to millions of records in seconds.

• The largest collection of national marketing databases available anywhere• Log in anytime, anywhere without losing your place• Upload files for suppression• Suppress previous counts and orders to avoid duplication• View “data definitions” for quick explanations• Leverage our sophisticated visual mapping solution, with both street

and aerial views, landmarks, radius by distance or drive time, andmore - all without installing software

• Plan your list online, anytime, or let our industry-leading data expertsdo it for you

Solutions for a Range of Marketing Needs

AccuLeads offers data selections to address virtually every marketing channel and campaign objective. Our team can help improve your saturation mailings or identify specific targets for special offers. Whether your channel includes direct mail or telemarketing leads, AccuLeads is a powerful website that can help you target more qualified buyers and enhance your marketing return on investment.

Get free, unlimited counts and 24/7 access to

consumer and business records in one convenient

location

Use the latest mapping technology for highly

customized geographical targeting

Access a variety of online solutions including

descriptive and predictive modeling and data

appends

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AccuLeads

The Most B2C and B2B Data Available in a Single Online Location

Whether you are looking for local businesses, national consumers, or a more specialized segment, it’s all available on AccuLeads. From new borrowers and new movers, to demographics and lifestyle data, you simply can’t find a richer, more convenient data resource.

Select from these premier resources:

• 15 Nationally Recognized Databases• 1 Resident/Occupant Database• 1 Business Database• 5 Consumer Databases• 8 Specialty Databases• Hundreds of Selects Available• Sophisticated Mapping Technology• Client File Suppression• Previous Order Suppression

• AccuModel Snapshot automated profilingsolution to find prospects that look like your best customers

• AccuModel Response automated predictivemodel that helps you target new prospects that are likely to respond or make a purchase

• Automated B2C Data Append capabilities to enhance your customer file through the addition of demographic elements

AccuLeads provides an optimum blend of online functionality with quality data options and efficient service. Italso makes your count and order experience easier and more productive. Use AccuLeads today to improvetargeting through new data sources while you streamline the count, order, and payment process – on demand.And, best of all, you decide how much or how little help you need. Visit www.acculeads.com to start buildingyour lists.


SourcePLUSBreathe new life into your direct mail campaigns with a solution designed to end list fatigue

Have your marketing campaigns started to plateau even after you’ve tested your strategies, creative, content, and even re-examined your target audience? Your programs may be suffering from list fatigue. Improve your direct marketing campaigns with AccuData’s proprietary multi-sourced list selection technology, SourcePLUS.

SourcePLUS allows you to access not only the highest quality data, but also the most data assets available through a single provider. By leveraging multiple consumer and business databases that are compiled from a number of different sources, we offer a broad range of demographic, firmagraphic, and geographic selection capabilities. If your campaigns need to be refreshed, SourcePLUS can help increase your access to unique records that can widen your prospect universe – and breathe new life into your campaigns.

Find Unique Records that Help Improve Campaign PerformanceSourcePLUS also features powerful merge/purge capabilities, enabling us to provide records that are unique to each data source. Incremental lift boosts your reach, and because of our scale, we can price the records at the most competitive rates available.

SourcePLUS for B2C and B2B MarketingAccuData provides specialty, multi-source solutions for every market segment, including:

• 53 million B2B records• 347 million B2C records• 10 -20% lift over the original source data• 20%+ match rate on data enhancement over single source data

Experience incremental lift of up to 20% over single

source lists

Access multiple data sources to cost-

effectively increase your B2C and B2B prospect

universe

Includes NCOALINK® processing to ensure

accuracy as well as Move Update compliance

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Data On DemandBuild additional revenue by offering prospect data within your web-to-print workflow

Differentiate your organization in the marketplace with AccuData’s easy-to-implement, customizable data technologies that enable online data purchasing options for your clientele. With Data On Demand (DOD), your customers will gain instant access to the nation’s industry-leading data sources as a seemless transaction on your e-commerce site.

Determining if you are a candidate for Data On Demand is simple – do you desire to enhance the customer experience through the addition of new products and services while increasing your online revenue generation? DOD is ideal for a variety of companies whose clients and/or members would benefit from comprehensive mailing lists, for example:

• Printers• Print on Demand Companies• Direct Mailers• Dealer/Agent Networks• Franchise Companies and Operators• Marketing Agencies

Data On Demand OptionsTailor AccuData’s flexible Data On Demand solutions to your specific needs including how you want your customers to use your website for list fulfillment. Three solutions are available, and can be implemented in as little as 14 days from contract approval: AccuDataPipe, List Choice Stand-Alone Storefront, and List Choice Integrated Storefront.

Own a data sales site customized with your brand

specifications

Integrate into your existing e-commerce

solution or host through AccuData

Create an additional revenue stream that

complements your current print offerings

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Data On Demand

AccuDataPipeConsider AccuDataPipe if you have an existing e-commerce solution in place. An AccuDataPipe solution:

• Fully integrates your existing e-commerce, registration,and overall functionality with our trusted data partnerships

• Seamlessly passes count and order details to and from your site via an API as your customers createtransactions online

• Offers a wide variety of industry-leading resident/occupant, consumer, specialty, and businessdatabases available for different types of clients and campaigns

• Uses advanced geo-selection capabilities to identify specific trade areas and detailed demographics/firmagraphics for audience targeting and selection

List Choice Stand-Alone StorefrontPrefer a stand-alone solution that does not rely on existing e-commerce? Consider a List Choice Stand-Alone Storefront:

• Applies your brand on top of our data partnerships,e-commerce, registration, and overall functionality

• Manages the customer experience by branding the sitewith your logo, color scheme, and by determining what databases you want to make available

• Offers numerous database selections – choose one of each of our industry-leading resident/occupant, consumer, and business databases; also available are hotline lists such as New Movers and New Homeowners

• Uses advanced geo-selection capabilities to identify specific trade areas and detailed demographics/firmagraphics for audience targeting and selection

List Choice Integrated StorefrontsLooking to integrate a storefront into an existing software or workflow for print on demand? List Choice Integrated provides the same benefits of the Stand-Alone site, with the added feature of eliminating multiple e-commerce transactions for your customers. Your clients begin the purchase in a print on demand environment, and can easily opt to add prospect data then move through the punch-out for list purchasing.


Gain new insight into customer demographics and behaviors with marketing analytics

From demographic profiles to highly advanced, custom data modeling, AccuData offers four distinct solutions you can access based upon your specific needs. Each offering is fully supported by the AccuData team who will help you interpret the results and apply the intelligence, while increasing your campaign effectiveness and marketing return on investment.

AccuModel SnapShot – Available through AccuLeads, this automated profiling tool helps you find prospects just like your best customers.

AccuModel Response – Also available through AccuLeads, this automated predictive model allows you to compare two datasets to find prospects with probability to respond or make purchases.

AccuModel Predict – This full service predictive model uses advanced statistical modeling techniques to gain precise information about the probability of your prospects to respond or make purchases.

AccuModel Custom – This highly advanced, highly customized model determines the true lifetime value of a customer, including probability to respond and purchase products.

Profile your best customers and prospects based on key

activities and behaviors

Increase the effectiveness of your direct marketing

campaigns

Access step-by-step consultation from your

AccuData team of experts

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Email MarketingReach your audience immediately and see real-time results

Maximize reach and response by creating a multi-channel campaign that includes email. Whether coupled with a direct mail effort or used as a sole communications vehicle, email marketing offers a cost-efficient way to reach both current and prospective customers. With AccuData’s Email Marketing Solutions, campaigns are executed quickly and results are immediate.

Prospect with Greater AccuracyUtilize AccuData’s extensive collection of B2C and B2B data to access a broad spectrum of highly responsive target audiences for prospect email campaigns. Select from hundreds of attributes including:

• Geographic Area • Interests and Hobbies • Transactional Data• Demographics • Behavioral Data • B2B Firmagraphics

Build Awareness, Increase LoyaltyUse this engagement channel to reinvigorate client communications, build brand awareness, and reinforce your value proposition. You can further enhance the opportunity by providing personalized, relevant communications that leverage offline data, such as purchase history, offer interests, and more.

Ensure CAN-SPAM Compliance and Industry Best PracticesBe assured that your email campaign will be handled with care by the industry’s leading email experts. We assist you in understanding industry best practices in design, copy, and deployment while working with only confirmed opt-in email addresses from a very select list of partner companies. You’ll have access to a universe of more than 150 million permission-based B2C email addresses and more than 15 million B2B email addresses.

See within minutes who is opening and responding to

your message or offer

Apply industry best practices while complying

with the latest email regulations

Employ testing strategies to ensure all aspects of your campaign are

optimized

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Email Marketing

Campaign Enhancements

A variety of additional services may be available to enhance the appearance and/or performance of your email campaign. Please inquire for availability.

• Creative Design Services• Image Hosting• Compliance Check• SPAM Check

• HTML Conversion• Personalization (PURLs)• Rendering Reports• Customer File Suppression

• Opt-Out Suppression • A/B Splits• Real-Time Tracking

Email Prospecting Reach a new audience that has been exclusively targeted for your message using detailed demographic, firmagraphic, and/or lifestyle attributes. The effectiveness of delivery will be measured via detailed tracking reports.

Email Append with Welcome Message DeploymentIdentify email addresses for your current customers using a specialized matching process and confirm their desire to receive email communications with an opt-in permission email.

Reverse Email AppendOptimize your email marketing file for multi-channel campaigns with the addition of contact names and postal addresses; demographic, firmagraphic, and lifestyle data can be added for an additional fee.

Email Validation with AccuValidEnsure the best opportunity for inbox deliverability, while helping to protect your IP and domain reputation. AccuValid determines which addresses are best to email to based on a list of validation and deliverability checks.

Email Deployment with AimConnectUtilize AccuData’s leading deployment technology, AimConnect, to deliver your message/offer into the hands of your current customers. Deployments execute quickly and complete reporting provides intelligence for future testing and optimization.

Email ReactivateRefresh older or undeliverable email addresses with new information matched to the consumer. Email Reactivate can also be used to suppress new emails against your existing opt-out database.

Product Options


At a Glance

Creative ServicesCreative Design

Mobile Optimization

Deployment ServicesDeliverability Services

Scheduling Services

Supporting ServicesA/B Split Testing

Campaign Consultation

Creative OptimizationHTML Conversion

Image Preparation

List Preparation

Personalization

Real-Time Tracking

Rendering Reports

Email Marketing ServicesReach your audience immediately and see real-time results with managed email services

Whether part of a multi-channel effort or used as a sole communications channel, email marketing offers a cost-effective way to reach customers. If you’re looking to leverage this channel, but don’t have the technology or resources to do so, we can help.

With managed email deployment services, we do the work for you. Our email marketing experts work as an extension of your team from start to finish — ensuring your email campaign is deployed successfully and achieves maximum results.

Creative ServicesCreative Design — We work with your brand managers and agency partners to develop creative for B2C and B2B email marketing, as well as channels/tactics that are needed to support email click-through (e.g., promotional landing pages, registration forms, etc.).

Mobile Optimization — We develop email creative that’s optimized for viewing on mobile devices, as well as other viewing scenarios, such as Outlook® or webmail, to help ensure your email looks its best.

Below is an overview of our creative services. Our typical rate is $150 per hour. True estimates are determined on a per-project basis and calculated to the nearest half hour.

Targeted marketing across the customer lifecycle for ... marketing across the customer lifecycle for...

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