MARKETBRIDGE OFFICES

www.market-bridge.com | @MarketBridge | 1.888.GO.TO.MKT

For over fi fteen years MarketBridge has been helping Fortune 1000 and emerging growth companies drive sales and marketing productivity through a combination of customer analytics and digital engagement solutions. Our four main solution areas are Demand Generation, Lead Nurturing, Sales Enablement and Loyalty & Retention.

PREDICTIVE ANALYTICS & PERSONALIZED CONTENTACROSS THE CUSTOMER LIFE CYCLE

WASHINGTON, DC

4800 Montgomery Ln.5th FloorBethesda, MD20814

SAN FRANCISCO, CA

601 Montgomery St.Suite 650San Francisco, CA94111

NEW YORK, NY

79 Madison Ave.3rd FloorNew York, NY10016

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SMARTTM ANALYTICS

TECHNOLOGY

RESULTS

DATA

DEMAND CREATION

LEAD NUTURING

SALES ENABLEMENT

LOYALTY & RETENTION

COMMUNICATION CHANNEL

CONTENT

Plan

Build

Recommend

ExecuteOptimize

1. Marketing Cloud

Rich prospect, customer, and account data sourcing, integration and append from >30 sources including:

2. Customer Profi ling

Deep profi ling and segmentation of known prospects and existing customers through:

3. Predictive Analytics

Predictive models to determine who, when, what, and where to target prospects and customers.

4. Content Recommendation

Content recommendations and communication paths based on customer segment and buying stage.

5. Performance Measurement

Reporting and optimization to continuously refi ne customer targeting, messaging, off ers, and budget allocation.

Predictive Analytics & Personalized Content Across the Customer Life cycle

SMART™ SALES & MARKETING ANALYTICS & REPORTING TOOLKIT

SMARTTM SALES & MARKETING ANALYTICS & REPORTING TOOLKIT

To solve today’s toughest go-to-market challenges, data-driven Marketing & Sales executives need end-to-end analytics solutions

• Segmentation

• Progressive profiling

• Persona development

• Buyer journey mapping

• Market baskets

• Loyalty & retention patterns

• Lead scoring

• Purchase propensity

• Next best offer

• Churn/retention risk

• Loyalty/CLV modeling

• Test, design, measure

• Pipeline waterfall metrics

• Revenue & cost impact

• Dashboards and Reporting

• Web Analytics

• Demographics

• Social Media

• Web Behavior

• Engagement

• Purchase History

• Owned content (e.g. blogs, white papers, product sheets) recommendations

• Curated 3rd party content (e.g. industry analysts, publications) recommendation

• Product and offer recommendations