Target for one year young parents

in Flanders

Year deal 2015

Young parents!

Internet!Publishers!reaches!online!monthly:!•  websites:! ! !135.000!•  e:books: !!!!! !!!!!2.500!•  social!media: !!!!!3.500!•  e:mail: ! ! !!!!!9.000!Total!monthly:!! !150.000!!Profile:!•  Women: ! ! !89%!(22:38!age)!•  Men: ! ! ! !11%!(20:40!age)!•  Higher!educated!

Online netw0rk Become!pregnant! Giving!birth!Prenancy!

Children!unOl!3!years!

mamaenmeer.be!

papaworden.be!

babyinfo.be!

vruchtbaarheids!calculator.be!

zwangerschaps!complicaOe.be!

babyplaza.be!

ikbenzwanger.be!!

babies.be!

geboorte!cadeau.be!

anOconcepOe:methoden.be!

vruchtbaarheids:testen.be! E:book:!40!weken!zwanger! E:book:!48!weken!

Target young parents

Perfect targeting: •  Becoming pregnant •  Pregnancy •  Children until 3 years

Through zones on the websites, geboortecadeau.be and e-books.

Year!deal!2015!MINI!

MINI$per$

month$per$

quarter$ per$year$Display!adverOsing! 40.000! 120.000! 480.000! !€!!!!!!!!!4,00!! CPM! !€!!!!1.920,00!!Content!markeOng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!!1.900,00!!Text!ad! 15.000! 45.000! 180.000! !€!!!!!!!!!5,00!! CPM! !€!!!!!!!900,00!!e:mails! 9.000! 18.000! !€!!!!!!!70,00!! CPM! !€!!!!1.260,00!!Facebook,!Google+! 1! 4! !€!!!!!175,00!! /stuk! !€!!!!!!!700,00!!Product!in!de!kijker! 0! !€!1.100,00!! /stuk! !€!!!!!!!!!!!!0,00!!!!AdverOsment!e:book! 0! !€!!!!650,00!! /stuk! !€!!!!!!!!!!!!0,00!!!!

!€!!!6.680,00!!Year!discount! :10%! !€!!!!!668,00:!

!€!!!6.012,00!!Per$month$ $€$$$$$$500,00$$

Year!deal!2015!MIDI!

MIDI$per$

month$per$

quarter$ per$year$Display!adverOsing! 110.000! 330.000!1.320.000! !€!!!!!!!!!!4,00!! CPM! !€!!!5.280,00!!Content!markeOng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!1.900,00!!Text!ad! 50.000! 150.000! 600.000! !€!!!!!!!!!!5,00!! CPM! !€!!!3.000,00!!e:mails! 9.000! 18.000! !€!!!!!!!!70,00!! CPM! !€!!!1.260,00!!Facebook,!Google+! 2! 8! !€!!!!!175,00!! /stuk! !€!!!1.400,00!!Product!in!de!kijker! 1! !€!!1.100,00!! /stuk! !€!!!1.100,00!!AdverOsment!e:book! 0! !€!650,00!! /stuk! !€!!!!!!!!!!!0,00!!!!

!€!13.940,00!!Year!discount! :14%! !€!1.951,60:!

!€!11.988,40!!Per$month$ $€$$$$$$999,00$$

Year!deal!2015!MAXI!

MAXI$per$

month$per$

quarter$ per$year$Display!adverOsing! 200.000! 600.000! 2.400.000! !€!4,00!! CPM! !€!9.600,00!!Content!markeOng! 1! 4! !€!475,00!! /stuk! !€!1.900,00!!Text!ad! 75.000! 225.000! 900.000! !€!5,00!! CPM! !€!4.500,00!!e:mails! 9.000! 36.000! !€!70,00!! CPM! !€!2.520,00!!Facebook,!Google+! 3! 12! !€!175,00!! /stuk! !€!2.100,00!!Product!in!de!kijker! 1! !€!1.100,00!! /stuk! !€!1.100,00!!AdverOsment!e:book! 1! !€!650,00!! /stuk! !€!650,00!!

!€!22.370,00!!Year!discount! :19%! !€!4.250,30:!

!€!18.119,70!!Per$month$ $€$1.500,00$$

ExplanaOon!media!

•  Display!adverOsing:!–  IAB!UAP!banners!and!rich!media!possible!–  10%!Share!of!voice!–  Frequency!cap:!4!per!session/day!

•  Content!markeOng!–  ArOcle!350:500!words!(unique!and!SEO!opOmised)!–  max!3!outgoing!links!and!max!2!pictures!of!1!video!–  Minimum!7!days!on!homepage!

•  Text!ad!–  On!mamaenmeer.be,!babyplaza.be!and!babies.be!–  CTR:!0,5!–!0,9%.!–  10%!Share!of!voice!

ExplanaOon!media!

•  E:mails!opt:in!database:!–  Pregnant!women!(geboortecadeau.be)!–  Young!mothers!with!children!less!than!3!years!(geboortecadeau.be)!–  Pregnant!women!(e:book!’40!weken!zwanger’)!–  Young!mothers!with!children!less!than!3!years!(e:book!’48!weken’)!–  Mothers!who!downloaded!‘Ocker’!on!babyplaza.be!!–  Subscribers!‘wedstrijden’!

•  Facebook,!Google+!–  Posts!on!Google+!en!Facebook!pages!(Mamaenmeer.be,!

Papaworden.be,!Babyplaza.be,!Babies.be)!!

ExplanaOon!media!

•  Product!in!de!kijker!–  PromoOonal!arOcle,!4!weeks!on!homepages!Mamaenmeer,!

Papaworden.be,!Babyplaza.be,!Babies.be!–  Social!media!posts!–  AddiOonal!landingpage!for!discount!or!informaOon!requests!

•  AdverOsiment!in!e:book!–  Full!page!adverOsment!with!max!3!outgoing!links!–  Free!download!for!young!parents!–  Yearly!3.000!downloads!

CondiOons!

•  Order!before!December!31st,!2014!•  Start!before!March!31st,!2015!for!12!following!months!•  To!be!invoiced!monthly!•  Excluding!21%!VAT!•  Excluding!bureau!commission!•  When!ordered!for!6!months,!year!discount!will!be!halved!•  Planning!to!be!discussed!

Internet Publishers

Publisher$&$regie:$!Internet!Publishers!BVBA!

Jezusstraat!20!2000!Antwerpen!!Jan!Pons!e.!jan@internetpublishers.be!t.!+32!(0)!473!185757!w:!www.internetpublishers.be!