Target Audiences

16-25 year olds1. Characters will be teenagers2. Focus on a gap year, which this age will be interested in3. Elements of excitement, love and travel, which appeals to all

ages but this age in particular because of the age of the characters

4. Ideal audience, as this age group watches films often5. Market research shows that this age group is the most likely to

see the film because of its subject matter

People Interested in Travel1. These people would see the movie to get a taste of life in

another country2. Does not matter so much about the narrative of the film or

trailer, but people who would see the movie for this reason want a lot of focus on the different elements of each country, eg: culture, food, adventure

3. In the trailer, we would make sure to add shots of this in order to appeal to a wider audience.