Using Qualifiers to Target Specific Audiences
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Transcript of Using Qualifiers to Target Specific Audiences
Using Qualifiers to Target Specific Audiences
Tommy Skaggs
Pacific Lutheran UniversityTacoma, Washington
Topics Covered• Employer prioritization
(Set up & implementation)
• CSO Qualifiers (What they are, how to set them up)
• Attaching Qualifiers to employers
• Tips for success!
Prioritizing EmployersWhat’s the purpose?
• Guide outreach and development efforts
• Help insure best use of resources (staff, time, promotion, budget)
• Target invitations for events
• Communicate relevant opportunities
Prioritizing EmployersWhere to Start
• Employer Relations Committee(Volunteer, Internships, Post-Grad, etc.)
• Consider:• Will employers know their priority or will it be
internal?• How will you use the priority levels once
assigned?• Rewards/Incentives?
Prioritizing EmployersHow PLU Codes Employers
• Four Tiers of Priority(Premier, High, Medium, Low)
• Quality of Experience
• Level of Engagement
• Fit
Prioritizing EmployersCategorizing Employers
• Pull “All Active Employer” Report
• Have Employer Relations Committee assign priorities
Prioritizing EmployersWhich Priority Should “This”
Employer Be?• Get input and buy in from key people
• When in doubt, leave it blank… see what others say
• Code lower if unknown
• You can ALWAYS edit priority levels
CSO QualifiersWhat are they?
• Additional coding used to categorize users
• Invisible to all users, except Administrators
• There is a Qualifiers tab in every profile
CSO QualifiersYou should use them often!
• Think of different situations where you wish you had certain data.• Employer Panels• Niche Employers• How they were referred to you• Invitation list to a Career Fair
CSO QualifiersEvent Invitations
• Coded Employers are easy to pull from the group
• Easily mix qualifier criteria to narrow your results
• Event Invites using Mass E-Mail
Tips for SuccessOther ways to filter communication
• Use demographic data already embedded
• Check in module!
• Event registration
Tips for SuccessMaking the best use of your system• After the initial setup, have
ongoing/constant reviews of all data
• Consistent approval process
• Critically think and have a process to handle suggestions and changes
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