Target Audience Questionnaire Results

What is your age?

0

1

2

3

4

5

6

7

6

4

1

4

0

2

14-20 21-30 31-40 41-50 51-60 60+

Age

Num

ber o

f peo

ple

Are you male or female?

69%

31%

GenderMale Female

When do you watch television the most?

6am or earlier

6am - 9am

9am - 11am

12pm - 3pm

3pm - 5pm

5pm - 8pm

9pm - 11pm

11pm+0

1

2

3

4

5

6

7

8

Time of day

Num

ber o

f peo

ple

What channel do you most frequently watch?

BBC 1

BBC 2

ITV 1Channel 4

Five

0

5

10

Series 1

Do you watch documentaries?

Yes74%

No26%

What genre of documentaries do you prefer?

Sports

Food/Nutrition

Lifestyle

History

Factual

Other

0

5

10

Series 1

What is your favourite colour?

BlackWhite

Red

Blue

Green

Other: Pink

Other: YellowOther: Purple

0

5

Series 1

What gender voiceover do you prefer?

42%

58%

SalesMale Female

What age voiceover do you prefer?

5

8

3 3

0

20-30 30-40 40-50 50-60 60+

Number of people

Would you watch a documentary about fruit and vegetables?

Yes58%

No42%

Do you think that Fruit and Vegetables are too expensive?

Yes68%

No32%

Where do you shop for your Fruit and Vegetables?

ASDATesco

Sainsbury's

Morrisons

Lidl

Aldi

Other: MarketsOther: Fruit + Veg Shops

0

5

10

Are you children fussy eaters when it comes to Fruit and Vegetables? (Answer if

applicable)

37%

47%

16%

Yes No N/A

Do you eat your ‘5-a-day’?

Yes74%

No26%

Would you consider yourself to be healthy?

Yes84%

No16%

Statistics found from our questionnaire

3 out of 19 people asked…

Do eat their 5-a-day but don’t consider themselves to be healthy.

5 out of 19 people asked…

Don’t eat their 5-a-day but do still consider themselves to be healthy.