TARGETA Big Box Retailer like no other!!

May , 1962

“Cheap Chic” positioning

Today…

$74 billion

sales

1793 stores

#38

on Fortune 500

350,000

employees

Today..

Subsidiaries

In-store strategies

Low Shelves Halogen

Lighting

Wider Aisles

Contemporary

imagery

Traditional Advertising

Targeted

direct marketing efforts

Strong Online Presence

Upscale Designer Collection

Spo

nsor

ship

s

Corporate Social Responsibility

Today…

75%

consumers

are female

97%

recognize logo

Median

age is 41

Median

income is

$63,000

Strategy Failure

during

RECESSION

Tweaked marketing

messageAdded perishables

to inventory

Cut back

on

discretionary items

Damage Control

Target’s Brand Differentiation and Consumer PositioningIntegrated Marketing Communications Mix• In-Store Strategies• Traditional Advertising• Online Presence• Upscale Designer Collection• Sponsorships and CSRResultsStrategy during RecessionChallenges Ahead

Disclaimer Created by Chirag Gupta, ISM Dhanbad during

an internship on Marketing Management under Prof. Sameer Mathur, IIM Lucknow