Tapping the Global Markets

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IN SPANISH: “It takes an aroused man to make a chic affectionate”

Approach to Global Entry:Waterfall

Approach to Global Entry: Sprinkler

Which Markets to Enter:Evaluating Potential Markets

Which Markets to Enter:Developed vs. Developing

How to Enter a Market: Global Web Strategy

How to Enter a Market:Licensing/Franchising

Marketing Program: Product Adaptation

Marketing Program: Product Invention

Marketing Program: Straight Extension

Marketing Program: Forward Invention

Marketing Program: Global Segmentation

Marketing Program: Communications

“It's easier for our software to compete with Linux when there's piracy than when there is not” Bill Gates

Marketing Program: Pricing

Marketing Program: Distribution

Country of Origin Effects: Building Country Images

Country of Origin Effects:Consumer Perceptions of Country Origin

“GLOCAL”