Tapping Into The Microsoft Consumer Ecosystem
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Transcript of Tapping Into The Microsoft Consumer Ecosystem
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo programs • Marketing toolkit • Microsoft PR
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo programs • Marketing toolkit • Microsoft PR
Tapping into the Microsoft Consumer Ecosystem
Tap into Microsoft consumer touch points: - Creating multiple entry points to your application - Developing incremental revenue streams
yoursite.com Live Search Health
MSN Wellness Center
Device Partners
Digital Advertising Opportunities
HealthVault.com
Windows Vista Gadget Gallery
YOUR HEALTHVAULT ENABLED APPLICATION
MSN.com
Discoverability of Applications MSN Health & Fitness My Wellness Center
12/27/2008
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My Wellness Center part of the top level navigation and within relevant Condition Centers on MSN Health & Fitness
Provides 8.5M+ MSN visitors a centralized location to manage their health and discover Health Vault enabled applications
Opportunity for select number of HealthVault enabled applications to be included in My Wellness Center
Participation in MSN My Wellness Center : • Opportunity for select number of HealthVault enabled applications • SDK – Common look, branding, and functionality appropriate to the MSN user • Commercial agreement • Ad syndication on application pages and revenue share opportunity
Windows Vista
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Vista Gallery Get your application on millions of desktops in the Vista gallery! Over 140 million Vista sales
One-click theme packs appropriate for partners who have applications that support efforts to drive awareness around conditions. - Application downloads - Customized winks - Brand awareness - Messenger agents -Enable users to express their support Largest instant messaging application in the world 113 million active lifestyle and fitness seekers
For information on creating Windows Vista Gadgets go to the development centre at: http://gallery.live.com MSN digital advertising opportunities http://advertising.microsoft.com
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Live Search Health
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43 million Unique Users
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SAVE
Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password).
SAVE
Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password).
DISCOVER
Quick links to refine results without doing a new search
DISCOVER
Quick links to refine results without doing a new search
LEARN
Articles from leading industry resources that are related to the user’s query
LEARN
Articles from leading industry resources that are related to the user’s query
ACT
Sponsored Services Quickly discover HealthVault Applications relevant to your search query
Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the ad.
ACT
Sponsored Services Quickly discover HealthVault Applications relevant to your search query
Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the ad.
Content Opportunities on Live Search Health
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•Targeted content from trusted sources •Brand awareness opportunity
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•Drive traffic to your website with multiple click - through opportunities
Your Applications in Live Search Health
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Live Search Health Advertising Opportunities
Live Search Health
Branded response advertising... Advertsing that delivers brand impressions AND drives actions or acquisition
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Keyword Targeted
Advertising
Text ads Banner ads Lead Generation
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Logo opportunities Keyword triggered banners
Education opportunity
Tools or Applications
Search Guides: dynamic search content centered around conditions that live year-round 4
Leveraging Live Search Health for your site
2 Ways To Use Live Search Health On Your Site
1. Search Syndication – Integration of our search as a service to provide site search, web results and advertising.
2. Become an Affiliate – monetize your eyeballs with search widgets and the search box.
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What is Live Search Health Syndication?
Search Syndication is designed for health publishers and applications that want to deliver a superior health search experience to their users.
Using Live Search Health to power your search: •Delivery of Site Search Results
•Delivery of Health-Related Web Results
•Navigation and Search Experience in Your Brand
CORE BENEFITS: •Added Value By Providing Better Site Search • Increased Page Views
• Health Focused Web Results
• Incremental Revenue - Share on Advertising
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Cholesterol
Site Search and Web Search Site Search and Web Search
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Article Results, Site Search, Web Results, and Sponsored ads Article Results, Site Search, Web Results, and Sponsored ads
Indexing of your content
Indexing of your content
Paid Search text and Display
Advertising
Paid Search text and Display
Advertising
Health-Specific
web results
Health-Specific
web results
Navigation Dashboard
Navigation Dashboard
To use Live Search Health to power your search contact
HealthVault Business Development
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Become a Live Search Health Affiliate
What is our affiliate program? A program that provides publishers search widgets, content and advertising that can be easily added to your site and enables you to monetize your eyeballs.
Why become an affiliate? •ADD RELEVANT CONTENT to your site quickly •Provide a BETTER SEARCH EXPERIENCE for users •Incremental revenue stream – WE PAY YOU TO DRIVE TRAFFIC •Does NOT require deep integration OR heavy development resources
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Add search widgets to your site quickly
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CONTEXTUAL LINKS Contextual links allow your users to drill down into key topics or confusing medical terminology by generating a mini-dashboard. Providing a tool for deeper research on your site.
NON-BRANDED SYNDICATION Non-branded syndication is designed to be a light-weight option for health sites and applications that want to monetize health search.
ADD MULTIPLE DASHBOARDS Query targeted “Dashboard” can be rendered on multiple categories and relevant content
Thanks!
Talk to us about how we can support your efforts with search…
Yoli Chisholm
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Q&A
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Contact/Info List MSN Health & Fitness - Heidi Rayden [email protected] Windows Vista Gallery - http://gallery.live.com MSN Digital Advertising – http://advertising.microsoft.com Search Content Opportunities - Nate McLemore [email protected] Search Syndication – HealthVault Business Development [email protected] Search Advertising – Yoli Chisholm [email protected] Affiliate Program – Yoli Chisholm [email protected]