How Can a Global Consumer Data Ecosystem...
Transcript of How Can a Global Consumer Data Ecosystem...
How Can a Global Consumer Data Ecosystem Benefit Everyone?
New York, NYProvo, UT
What we be l ieve
Consumers wi l l a lways want to buy better products and ser v ices
Brands wi l l a lways want to d iscover how they can create better products and ser v ices
Everyone in th is room can be part of a connected data ecosystem that supports 1&2
“…our vision is to build our brands through lifelong,
one-to-one relationships in real time with every
person in the world.”
A problem worth so lv ing
- Marc Pritchard, Chief Marketing Officer of P&G
The world’s largest marketing budget, November 2018
To connect the wor ld ’s consumer data ecosystem in rea l t ime .
By bu i ld ing d ig i ta l connect ive t i ssue –a “network of networks ” – for the benef i t o f a l l industry stakeholders .
Mission
A product of connect ing consumer data f rom var ious ver i f ied data sources wi l l be an accurate data prof i leof ind iv idua l consumers generated in rea l t ime.
Big Data was supposed to be the answer, but regu lat ions around data ownersh ip and usage have changed.
The key ingredients for success
Network of networks Privacy compliance Permission based
Trusted Beneficial for all
A network of networks cannot :
Become a panel
Have any direct connection to consumers
Include an incentive system
Merge panel records into one super record
Allow everyone to see everything
Be exclusive
The Key Features
Verification and matching
of data
Data profiles and ability to purchase data
Auditable privacy consent and transaction
history
What i s pr ivate b lockchain
Private Blockchain
Controlled Transparency
Controlled Transactions
All participants identified
Share only what you want with who you choose
Only buy and sell to only those you specify
No anonymous users
Benef i ts – Consumers (e .g . as respondents )
Respondent Benefits
Greater monetization of
their data (re-sold multiple times)
Greater transparency of data usage (stored
on blockchain)
Fewer demographic questions = shorter surveys
Better targeted surveys = higher respondent satisfaction
Benef i ts – Suppl iers (e .g . pane ls )
Supplier Benefits
Greater monetization of their data assets
Prove validity of their product
Prove compliance (permission given by respondent)
Benef i ts – Brands (Buyers )
Brands (Buyers) Benefits
Faster access to more verified data
“Know” they are able to use the data
Know more about existing customers
Know more about a new customers
Know when a client details change
The network wi l l per form 3 key funct ions :
Val idate – ind iv idua l consumer ident i t ies across a l l network partners
Inventory & L ink – ind iv idua l consumer data prof i les across a l l network partners
Enable t ransact ions – on a l l data assets across a l l network partners
Quest ions?
or email me @ [email protected]
I t ’s a process
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Consultative process starts mid 2018
1st workshop with IBM – Oct 2018
Pre-pilot - tested validating data withouteither party seeing the raw data – Dec 2019
2nd workshop with IBM – Jan 2019
Now – building pilot – real project