QOTB 2010BUSINESS QUIZ PRELIMS

Quiz Master: AVINASH MUDALIAR

What connects and why? 1

Gmail• Before its acquisition by Google, the gmail.com

domain name was used by a free e-mail service offered by Garfield.com, online home of the comic strip Garfield.

• The Gmail project initially was known by the code name Caribou, a reference to a Dilbert comic strip about Project Caribou.

• It was released on April 1st 2004.

1

Industrial Research Corporation is more than four decades old and engaged in the activities of manufacturing and marketing of Stationery Products. Their main brand has become synonymous with a particular product, especially in the four Southern States of India.

The company is constantly striving to ‘Make Learning Fun’ for their young consumers. Though the company manufactured and known for its flagship brand, they have now diversified their range to allied Stationery Products.

Name the Flagship brand, which is itched in everybody’s memories?

2

2

?

3

• Ram Gopal Varma’s Road – Tata Safari• 3 Idiots – Volvo XC90 R Design

3

• It was founded by Marcel Knobil in London in 1995, it began as a radio show on GLR (now BBC Radio London).

• What are we talking about?

4

4

• A Stanford trained engineer found out in 1993 that his family's 30 acre land provided ideal conditions for his business on par with those found in Spain, California and Australia.

• He started work in 1997 and launched the first product in 2000.

• The company is named after his mother and an India god, which is also depicted in their logo.

• Which company?

5

• Sula Wines• Named after Rajeev

Samant’s mother Sulabha and the Sun God ‘Surya’.

5

One word.

6

Nano

6

The author is a social psychologist who is a Professor and past chairman of the Department of Psychology at Cornell University.

He is also a noted film maker who has won 42 major film festivals and made nine television specials for PBS, BBC, CBS etc.

What is the title of this book?

7

7

This company specializes in C, C++ and Java product development for the Macintosh, iPhone and the Windows platform. Device Driver development, Game porting, Game testing, Quality Assurance and Testing services and Web applications development are few of its focus areas.

In the gaming arena, It has created a niche for themselves as the leading developer for porting some of the well known windows titles like Tomb Raider Anniversary, The Movies, Imperial Glory to the Mac platform.

Name the Company?

8

Robosoft

Robosoft was founded in 1996 by Mr. Rohith Bhat in Mumbai. The companies Corporate Office is located in Santhekatte near Udupi on National Highway 17, in a sprawling 5-acre (20,000 m2) campus.

8

• In 2004, he went to Harvard University to accept an Ig Noble Peace Prize for his invention; his rendition there of "I'd Like to Teach the World to Sing" earned a standing ovation.

• Master of ceremonies Marc Abrahams indicated it was the longest standing ovation the Ig Nobels had ever seen; the audience of largely Nobel Prize laureates responded by serenading with a chorus of "Can't Take My Eyes off You”.

• Who are we talking about?

9

• Daisuke Inoue - Daisuke Inoue ( born May 10, 1940) is a Japanese businessman best known as the inventor of the karaoke machine.

• Inoue, a musician in his youth employed in backing businesspeople who wanted to sing in bars, invented the machine as a means of allowing them to sing without live back-up.

9

He was a follower of Mahatma Gandhi's brand of Indian nationalism. His family chipped in to send him to study chemistry in England, India's colonial master, in 1924.

Instead, he changed ships and went to Humboldt Germany, then the world's leader in his subject.

On a Berlin lake, he met a Lithuanian Jewish socialist whom he later married. They fled as Germany was shifting into Nazi hands and founded this company in the year 1935. Which company?

10

• The Chemical, Industrial & Pharmaceutical Laboratories, CIPLA

• Founder of Cipla is Khwaja Abdul Hamied

10

• "The idea of turning the history of it into something that resembles an e-mail address absolutely beggars belief," said Mark Jensen, editor of The Mag.

• It Broke the tradition of 117 years and continues to anger people. It is said they’ll keep it for this year and change it when they get the right offers.

• What are we talking about?

11

Newcastle United naming their stadium temporarily as the Sportsdirect.com @ St James' Park Stadium, in order to advertise a future stadium sponsorship package.

Sportswear retailer Sports Direct is controlled by controversial Newcastle owner Mike Ashley, who has said he is committed to the club after failing to find anyone prepared to meet his 80 million pounds asking price.

11

Laccetti a professor of humanities at Stevens Institute of Technology, in an essay entitled “The Lost Art of Writing”, gave a critical view of something, predicting reduced chances of employment for students who use them, stating that, “Unfortunately for these students, their bosses will not be ______ when they read a report that lacks proper punctuation and grammar, has numerous misspellings, various made-up words.”

What was he talking about?

12

Usage of internet slang such as LOL, ROFL, LMAO, OMG etc.

12

Connect: 13

The inventor was John Deere. The North American White-Tailed Deer is the one featured in the company’s logo.

His company's present slogan is "Nothing runs like a Deere" is popularly believed to be a pun on "nothing runs like a deer."

13

• In 1999, this brand was banned in America ostensibly because child labor was used to produce them. The fight against the widespread use of this by teenagers began in California in May when a study found that they were sold by scores of shops without age identification.

• The study also found that Brand was hugely popular in America and 70% of them did not contain warning label or tax paid stamps. The alarming factor was that it was becoming very hip for the teenagers to use them.

• What?

14

• Mangalore Ganesha Beedis 14

• Grabbler, a word-building game conceived by iPlay Social, was declared the winning application among the 100 applications submitted by developers across India.

• Who started this developer contest?

15

• Facebook invited its Indian developers to design and deliver innovative Facebook applications and Facebook Connect Integration.

15

• I owned one of them: a gift from my father for having secured admission to MBA program. It was in the year 1996. Later I exchanged it for a bike in 2001. Still it lingers in me ( or rather haunts me) in the form of _____ _____ .

• Who about what?

16

• Rajiv Bajaj about Bajaj Chetak. 16

17

• Das Kapital – Kapital Manga• This Karl Marx’s book has drawn renewed attention

due to the global economic crisis and was released on Oct. 16 in a “Manga” version by a Turkish publishing house and has sold more than 100,000 copies worldwide since its publication

17

• In 1885, a British businessman sold off his breweries in Simla, Rawalpindi and Mandalay to X.

• In 1949, Y owned it and it was positioned as a form of ‘Som Ras’, ‘The drink of the Hindu Gods’ and was named after a chain of English pubs.

• Identify X, Y and what are we talking about?

18

• Old Monk Rum 18

V-Link Private Limited

Connect: 19

19

Neeraj Gupta started with an auto workshop in 1998 that was set up with money borrowed from his wife. Thanks to the good service provided by this workshop, it soon had a list of elite clients with annual maintenance contracts. He pursued his dream with dedication and soon bagged 5 – year contract to operate 18-seater coaches with Tata Infotech. This led to start of Travel Link Group (now the V-Link group).

In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of over US $ 650 MM took an equity stake in the Company, with a view to creating one of the finest passenger transportation businesses in the country.

According to the company, the philosophy behind the name is that “According to the ancient texts, Meru Mountain was the epicenter of the Earth and when the churning of the oceans (Sagar Manthan) took place, Mount Meru was able to withstand all the resulting turbulence. Meru, the brand is today a symbol of our commitment to unshakeable reliability- the heart of our promise to our customers.”

19

• N.Gopal Holla, a great cook was in charge of the food catering in the Udupi mutt during the paryaya festival where there would be as many as 25,000 people present for the temple meal.

• This is when he created this munchy in 1949. This munchy is the favourite evening snack in these parts and its neighbouring areas as well as all over Karnataka.

• Name the food item?

20

• Goli Baje (Mangalore Bajji)20