TangRam Brochure 2012
13
THE SMART HOTEL
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Transcript of TangRam Brochure 2012
THE SMART HOTELTHE SMART HOTEL
INTRODUCING ,THESMART HOTEL
EUROPE / RUSSIA / [email protected]
MIDDLE EAST / [email protected]
THE SMART HOTEL
As the Chairman of Tangram hotels, I am very proud to present to you Tangram, the smart hotel concept! Tangram is a hotel brand that was created to bring new life to the midscale hotel landscape. Where traditional midscale accommodation has failed to adapt to the needs of modern business travelers, Tangram is stylish, fresh, yet focused on the basics. Tangram is an international chain with regional customization. Every region is independently developed with local partners to best match the needs of
each market from China, to India, and from Russia to the Middle East or Africa. All regions bear the same common trademarks in style, connectivity, and functionality, but food and service offering is specifically created for each market. For developers and investors, Tangram represents a simple fail-safe model that can be developed double as fast as any traditional hotel, with the most interesting returns on investment for the hospitality industry, due to its modal construction and innovative operational integration methods.
Tangram is exciting but practical, modern but comfortable; it’s the 21st century answer to the needs of business travelers all over the world.
Reto WittwerChairman Tangram Hotels Group
TANGRAM “THE SMART HOTEL” iS MOdERn, cOnnEcTEd, yET SOciAbLE And inviTing. THE LObby in EvERy TAngRAM iS THE HEART Of THE HOTEL, And cAn bE uSEd EquALLy fOR buSinESS MEETingS, fOR dinnER (cOnnEcTEd TO THE RESTAuRAnT), OR juST fOR A dRink, by guESTS And LOcALS ALikE.
Shop at Tangram for anything you see in the hotel, from design items to your pillow, from souvenirs to personal amenities. Guests can also rent electrical and electronic items such as computers, iPads™ etc, in order to make their stay more practical and more enjoyable.
A FRESH EXPERIENCE THAT WILL ATTRACT GUESTS & LOCALS ALIKE
Inspired by nature
GREENS is all about fresh ingredients and fresh cooking, the kitchen is open creating a warm and inviting atmosphere to eat in or take away.
Tangram rooms are designed to make life easier for the business traveler who wants to stay connected, but also unwind in a welcoming environment. High connectivity and large working area on the specifically designed bed - desk for the workaholics, and a large rain shower to unwind when the work is finally over.
Spacious, stylish rooms.
THE
EXPE
RIEN
CETH
E SM
ART
HOT
EL
CHECK-IN THE SHOP VENDINGTHE ROOM RESTAURANT THE LOUNGE
Get a midnight snack and a USB key in the vending machine without taking your slippers off!
Take the time to enjoy a rejuvenating shower before answering all these urgent emails in your inbox!
Buy souvenirs for your colleagues and rent an iPad™ to check out what’s up in town tonight.
Get your key card in less time than it takes to call the elevator, thanks to the Tangram self check-in machine.
Meeting running late? Order freshly cooked noodles to
recharge your batteries.
TANGRAM guESTS knOw HOw TO Mix buSinESS And pLEASuRE AT ALL TiMES. TRAvEL And TEcH SAvvy, THEy wAnT A HOTEL THAT undERSTAndS THEiR LifESTyLE And OffERS THEM SERvicES THEy REALLy nEEd. THEy wAnT TO STAy cOnnEcTEd wiTH THEiR fRiEndS, fAMiLy And cOLLEAguES AT ALL TiMES. AT TAngRAM, guESTS wORk HARd And pLAy HARd!
OuR vALuE pROpOSiTiOn
Tangram is an international hotel built and customized for regional markets with high standards and meaningful design, offering a functional and customizable experience for the traveller of today.
OuR MiSSiOn
Lead the local midscale hotel market in every region by offering a new and smarter way to stay, while managing our costs efficiently with a centralized structure.
wHAT wE bELiEvE in
CUSTOMIZATION Personalized, Flexible, AdaptableFUNCTIONALITY Simplicity, Efficient, SmartSTYLE Design, Different, Refreshing, Fun
Our Unique Selling Point (USP)
RUSSIACHINA
Joint ventures or strategic partners are identified in each region to promote the tangram development on a regional level. Tangram Global is responsible for providing the trademark, branding and the operating standards. Tangram Regional provides the hotel management and development on a local level.
AFRICA EUROPEMIDDLE EAST INDIA
IN THE wORLDA DECENTRALIZED STRUCTURE
TANGRAM HOTELS GROUP iS THE gLObAL bRAnd & STAndARdS OwnER, HOwEvER THE TAngRAM STRucTuRE iS dEcEnTRALizEd.
pRE-OpEning SERvicES
•Providetrainingprograms•Providestandardsforhotelsoftware, systems and hardware•Providestandardsforhotel’soverall style, theme, cultural elements and other requirements•Providepre-openingandoperations budgets
HOTEL MAnAgEMEnT
•Expertiseinmanagementofhotels for 3rd party owners•Detailedoperationalpolicies,service standards and evaluation procedures•Highinternalcontrols,inorderto achieve maximum returns for owners •Trainingprograms(incl.theoretical and practical training program)•Operationalbudget,pre-opening budget and required action plans•Standardsforhotelsoftware,systems and hardware
OUR EXPERTISE
SALES & MARkETing SERvicES in pARTnERSHip wiTH GLObAL HOTEL ALLIANCE, THE biggEST ALLiAncE Of indEpEndEnT HOTEL cHAinS
•Directandindirectglobaldistribution channels at preferential pricing •Centralreservationandrevenue management systems •Strategicpartnershipswith16airline programmes
•Worldwidereachwithpointsofsale and shared services •GlobalPreferredPartnershipswith travel management companies such as AMEX and online travel agencies such as Expedia •Uniqueapproachtoloyaltyprogram
TAngRAM puRcHASing
•Providestandardprocurement plans, through centralized and group purchasing•Providepurchasingstandardsof decoration materials, facilities and equipment•Providepre-openingequipment budget and furniture/fixture budget (FF&E)
Global Sales Offices
Minimum Number of Rooms: 150 Building requirements: new built or conversionGuest room size: minimum 28 square metersGross Floor Area per room:55-65sqmRestaurant / Lounge Area: 1 restaurant and 1 loungeConference rooms: depending on individual propertyProperty ownership: clear, non-controversial ownershipParking: private or public
HOTEL DEvELOPMENT SPECIfICATIONS
LOcATEd in THE ciTy’S buSinESS cEnTER, cOnvEnTiOn cEnTER, TRAdE cEnTER, TRAnSpORTATiOn cEnTERS, LARgE HigH-End RESidEnTiAL AREAS.
EASy AccESS TO cOMMERciAL cEnTERS, AiRpORTS, RAiLwAy STATiOnS, buS STATiOnS ET AL.
CONTACT USwww.tangramhotels.com
EUROPE CHINA
TANGRAM HOTELS GROUP AG
Industriestrasse 316300ZugSwitzerlandTel: +41 22 809 88 05
MIDDLE EAST / AFRICA
INDIA
BEIJING TANGRAM HOTELS MANAGEMENT COMPANY
Unit C311, BLC Center Office Building#50 Liangmaqiao RoadChaoyang DistrictBeijing 100125
Tel:+861064104507
www.tangramhotels.com
