TAMS 2006: U.S. Activity Profile: Visiting Casinos, Theatre and … TAMS 2006 _Ca… · inn or...

U.S. TRAVEL MARKET

Visiting Casinos, Theatre and Comedy Clubs While on Trips

Of One or More Nights

A Profile Report

July 25, 2007

Prepared by Lang Research Inc. on behalf of: Ontario Ministry of Tourism, Ontario Tourism Marketing Partnership Corporation, Quebec Ministry of Tourism,

Travel Manitoba, Canadian Tourism Commission, Tourism Saskatchewan, Atlantic Canada Tourism Partnership, Alberta Tourism, Parks, Recreation and Culture, Department of Canadian Heritage, Tourism British

Columbia, Parks Canada Agency, Government of Yukon, Government of Northwest Territories

TAMS 2006: U.S. Activity Profile: Visiting Casinos, Theatre and Comedy Clubs on Trips Page 1

Executive Summary

Over the last two years, 35.1% (77,456,942) of adult Americans went to a casino, live theatre or comedy club while on an out-of-town, overnight trip of one or more nights. Visiting a casino (27.2%) was the most popular activity, followed by attending a live theatre performance (10.3%), attending a comedy club or a variety show performance (8.5%), and attending a dinner theatre performance (4.9%). 39.1% (30,258,934) of those who went to a casino, a live theatre performance or a comedy club reported that this activity was the main reason for taking at least one trip in the last two years. Relative to the average U.S. Pleasure Traveler, those who went to a casino, live theatre performance or comedy club while traveling tend to be older, married and without dependent children at home. They have an above-average level of education and above-average household incomes ($81,201). They are over-represented in the Pacific, Middle Atlantic and Mountain regions and tend to live in large cities (2 million or more). Over the past two years, this segment traveled more frequently than the average U.S. Pleasure Traveler and they were somewhat more likely to have taken a trip to Canada (19.6% versus 14.6%). The most common Canadian destinations were Ontario, British Columbia and Quebec although they were over-represented among U.S. visitors to all Canadian provinces and territories making this a good secondary target market (although not a prime target) for Canadian tourism initiatives. Travelers who went to casinos, live theatre and comedy clubs were more likely than the typical U.S. Pleasure Traveler to have pursued a wide variety of culture and entertainment activities while on trips. Relative to the average U.S. Pleasure Traveler they were especially likely to attend high art performances and theatre, film and music festivals. They were also more likely to take tours and cruises, and especially ocean cruises (which often have casinos and other forms of live entertainment). They stayed most often at a seaside resort and exhibit particular interest in fine cuisine (e.g., country inn or resort with gourmet dining). They look for vacations which offer mid-priced or luxury accommodation, lots to see and do and an opportunity to be pampered. They are likely to more responsive to travel packages than the average U.S. Pleasure Traveler. Most in this segment have used the Internet to plan (75.8%) and book (56.9%) vacations in the past two years. They are avid consumers of travel-related media (travel sections of weekend, travel magazines, websites, television shows) and they can also be targeted effectively through magazines that focus on city lifestyles as well as business, finance and investing.


Travel Activity and Motivation Survey (TAMS) The TAMS survey examines the recreational activities and travel habits of Canadians

and Americans. The survey examines out-of-town, overnight travel behaviour of one or

more nights over the past two years and provides detailed information on Travelers’

activities, travel motivators, places visited, type of accommodation used, impressions of

Canada, its provinces and territories, demographics and media consumption patterns.

TAMS represents a comprehensive assessment of travel behaviour and motivators and

provides a rich and authoritative database by which to develop marketing strategies and

travel products to attract visitors to Canada. In particular, TAMS was designed to:

o Identify existing and potential tourism markets; o Measure the likelihood of these tourism markets being attracted to vacation

experiences in Canada; o Create packaging opportunities for each of these markets; o Determine how to reach these markets (i.e., in terms of media strategies); and o Provide information on how to fine-tune and target existing marketing campaigns.

TAMS was sponsored by the following organizations:

Ontario Ministry of Tourism Quebec Ministry of Tourism Ontario Tourism Marketing Partnership Corporation Travel Manitoba Canadian Tourism Commission Tourism Saskatchewan Atlantic Canada Tourism Partnership Parks Canada Agency Department of Canadian Heritage Tourism British Columbia Alberta Tourism, Parks, Recreation and Culture Government of Yukon Government of Northwest Territories Statistics Canada

The survey was conducted in Canada and the United States between January 2006 and

June 2006 and it includes only adults (18 years and over). The reference period for the

data is 2004 and 2005.

The U.S. database is used in this current report. This survey was conducted by mail with

an established U.S. mail panel. 60,649 completed questionnaires were returned. The

mail panel response rate for this survey was 71.3%. The data have been weighted to

project the results to the United States population.

This report profiles those who visited casinos, live theatre and comedy clubs while on a

trip, and compares them with other U.S. Pleasure Travelers (i.e., took at least one

pleasure trip in the last two years). This report is part of a series of 43 Activity Reports

prepared using the U.S. TAMS database.


Casino, Theatre & Comedy Clubs While on Trips Market Incidence Over the last two years, 35.1% (77,456,942) of adult Americans went to casinos, live

theatre performances and comedy clubs while on an out-of-town, overnight trip of one or

more nights. Visiting a casino was the most popular activity (27.2%), followed by

attending live theatre performances (10.3%), stand-up comedy or other variety shows

(8.5%) and dinner theatre performances (4.9%).

39.1% (30,258,934 adult Americans) of those who went to casinos, live theatre or

comedy clubs while traveling report that this activity was the main reason for taking at

least one trip in the past two years. Visiting a casino and attending live theatre or dinner

theatre performances were more likely to be the main reason for a trip than attending

comedy clubs and other variety shows.

Fig. 1 Incidence of Those Who Went to Casinos, Live Theatre and Comedy Clubs While on Trips1

Number Who Went to Casinos, Live Theatre or Comedy Clubs2

Percent Main

Reason for Trip3

Percent of Pleasure

Travelers4

Percent of Total U.S.

Population5 Size of Market 77,456,942 30,258,934 170,510,241 222,846,268 Casino, Theatre & Comedy Clubs (All Activities) 77,456,942 39.1% 45.4% 35.1% Casino 60,037,571 38.1% 35.2% 27.2% Live theatre 22,840,558 30.9% 13.4% 10.3% Stand-up comedy club and other variety shows 18,892,528 20.1% 11.1% 8.5% Live theatre with dinner 10,933,226 30.1% 6.4% 4.9% Participated in all four activities 1,873,946 16.4% 1.1% 0.8%

1 - “Trips” are defined as out-of-town trips for any purpose involving an overnight stay of one or more nights. Trips NOT involving overnight stays are NOT examined in this report.

2 - Defined as individuals who went to casinos, the theatre and comedy clubs while on an out-of-town, overnight trip of one or more nights during the past two years and who took at least one out-of-town pleasure trip of one or more nights during the past two years. This column reports the number of individuals who participated in the activity on at least one trip during the last two years.

3 - This column reports the percent who participated in each activity who stated that the activity was the main reason for taking at least one trip during the past two years.

4 - “Pleasure Travelers” are defined as individuals who have taken at least one out-of-town pleasure trip of one or more nights in the last two years. This column reports the percent of Pleasure Travelers who participated in each activity on at least one trip during the last two years.

5 - This column reports the percent of the Total U.S. Adult Market who participated in each activity on a trip during the past two years.


Incidence by Region, State and Population Size Relative to the average U.S. Pleasure Traveler, those who went to casinos, live theatre

and comedy clubs while on trips are over-represented among those living in the Pacific,

Middle Atlantic and Mountain regions of the United States. They are also more likely

than average to live in large cities (population 2 million or more).

Fig. 2 Geographic Distribution & Population Size of Those Who Went to Casinos, Live Theatre & Comedy Clubs While on Trips

Total

Population

Estimated Number Who Went to

Casino, Theatre & Comedy Clubs on

a Trip

Percent of Pleasure Travelers in Region

Went to Casino, Theatre & Comedy Clubs on a

Trip

Percent of Total Regional Population

Went to Casino, Theatre & Comedy

Clubs on a Trip United States 222,846,268 77,456,942 45.4% 35.1% New England 11,095,629 3,875,235 45.2% 35.1% Middle Atlantic 31,005,526 11,477,287 49.8% 37.3% East North Central 34,621,254 11,922,215 44.8% 34.7% West North Central 15,024,360 5,322,963 44.2% 36.0% South Atlantic 42,602,998 12,899,208 40.2% 30.5% East South Central 13,597,436 3,832,438 40.1% 28.5% West South Central 24,853,901 7,332,043 40.5% 30.0% Mountain 15,030,720 5,768,107 47.6% 38.7% Pacific 34,529,689 14,856,043 53.2% 43.4% Alaska 484,754 171,406 40.6% 35.5% Not Available 745,757 242,313 39.1% 32.6% Less than 100,000 29,429,442 8,180,936 39.4% 28.2% 100,000 to 499,999 36,551,501 11,373,396 41.9% 31.4% 500,000 to 1,999,999 52,335,815 17,346,520 43.6% 33.5% 2,000,000 or more 103,783,753 40,313,777 49.1% 39.2%

Those who went to casinos, live theatre and comedy clubs while on trips are most likely

to live in California, New Jersey, Arizona and Connecticut. They are least likely to live in

West Virginia, Oklahoma, Vermont and Maine (see Fig. 3 on next page).


Fig. 3 Those Who Went to Casino, Theatre & Comedy Clubs While on Trips by U.S. State

Region State Population of

State

Estimated Number Went to Casino,

Theatre & Comedy Percent of Pleasure Travelers in State

Percent of State Population

United States All States 222,846,268 77,456,942 45.4% 35.1% New England Connecticut 2,685,692 1,070,519 51.9% 40.2% Maine 1,047,770 252,471 34.9% 24.1% Massachusetts 4,423,562 1,631,382 46.6% 37.1% New Hampshire 1,604,344 442,668 37.1% 27.7% Rhode Island 837,445 345,502 49.6% 41.3% Vermont 496,816 132,693 34.7% 26.7% Middle New Jersey 6,708,501 2,787,123 53.6% 42.1%Atlantic New York 14,727,054 5,472,020 49.7% 37.5% Pennsylvania 9,569,972 3,218,144 47.0% 33.8% East Illinois 9,521,097 3,348,939 45.1% 35.6%North Indiana 4,717,624 1,433,863 40.1% 30.5% Central Michigan 7,709,890 2,903,709 48.4% 37.9% Ohio 8,412,962 2,620,350 42.4% 31.5% Wisconsin 4,259,682 1,615,353 46.9% 38.0% West Iowa 2,262,393 798,111 44.6% 35.8%North Kansas 2,304,474 743,852 42.0% 32.7% Central Minnesota 3,946,220 1,633,776 48.4% 41.7% Missouri 4,138,758 1,299,142 40.6% 32.0% Nebraska 1,304,361 481,574 46.0% 37.9% North Dakota 488,140 186,310 45.4% 38.8% South Dakota 580,015 180,199 40.1% 31.9% South Delaware 646,427 226,577 46.3% 36.0%Atlantic District of Columbia 521,285 171,400 49.3% 32.9% Florida 13,937,467 4,544,362 42.3% 32.8% Georgia 6,668,302 2,007,747 39.4% 30.4% Maryland 3,428,206 1,193,469 44.8% 35.2% North Carolina 6,651,453 1,772,124 36.0% 27.0% South Carolina 3,241,944 852,700 36.0% 26.8% Virginia 5,957,159 1,879,800 40.9% 31.6% West Virginia 1,550,755 251,029 28.9% 16.8% East Alabama 3,431,591 932,018 38.6% 27.3%South Kentucky 3,447,277 867,176 35.6% 25.3% Central Mississippi 2,156,793 673,626 48.7% 31.2% Tennessee 4,561,775 1,359,618 40.9% 30.4% West Arkansas 2,103,346 544,370 38.3% 26.1%South Louisiana 3,367,908 1,051,113 46.7% 32.2% Central Oklahoma 2,643,565 627,701 33.3% 24.0% Texas 16,739,082 5,108,859 40.7% 31.0% Mountain Arizona 4,451,660 1,840,400 52.2% 41.7% Colorado 3,501,822 1,360,386 47.1% 39.2% Idaho 1,044,920 368,720 44.9% 35.3% Montana 726,027 263,878 43.9% 37.4% Nevada 1,809,582 668,221 46.1% 36.9% New Mexico 1,433,596 494,358 44.9% 34.5% Utah 1,671,322 639,748 45.7% 38.8% Wyoming 391,790 132,396 39.7% 34.8% Pacific Alaska 484,754 171,406 40.6% 35.5% California 26,965,837 12,236,100 55.8% 45.8% Oregon 2,793,303 930,052 43.1% 33.6% Washington 4,770,549 1,689,891 44.2% 35.6%


Demographic Profile Those who went to casinos, live theatre and comedy clubs on trips are slightly older than

the average U.S. Pleasure Traveler (53.8% 45 or older). The majority are married,

however they are less likely to have dependent children (18 and under) living at home.

Their level of education (61.8% university or postgraduate degree) and household

incomes ($81,201) are somewhat above-average. Fig. 4 Demographic Profile of Those Who Went to Casinos, Live Theatre and Comedy Clubs on a

Trip Relative to All U.S. Pleasure Travelers

Went to Casinos, Live Theatre or Comedy Clubs

Did Not Go to Casinos, Live

Theatre or Comedy Clubs1

Pleasure Travelers Index2

Attribute Size of Market 77,456,942 93,053,299 170,510,241 100 Gender Male 48.6% 48.4% 48.5% 100 Female 51.4% 51.6% 51.5% 100 Age of 18 to 24 9.1% 12.3% 10.8% 84 Respondent 25 to 34 21.2% 20.8% 21.0% 101 35 to 44 16.0% 18.4% 17.3% 92 45 to 54 21.4% 20.7% 21.0% 102 55 to 64 17.1% 14.1% 15.5% 110 65 Plus 15.3% 13.7% 14.4% 106 Average Age 46.4 44.7 45.4 N/A Marital Status Not married 30.0% 31.0% 30.5% 98 Married 70.0% 69.0% 69.5% 101 Parental No children under 18 75.4% 65.5% 70.0% 108 Status Children under 18 24.6% 34.5% 30.0% 82 Education High school or less 17.6% 22.9% 20.5% 86 Trade, Technical, Community Col. 20.6% 22.0% 21.4% 96 University Degree 42.5% 39.9% 41.1% 103 Post Graduate Degree 19.3% 15.2% 17.1% 113 Household Under $20,000 6.0% 9.8% 8.1% 75 Income $20,000 to $39,999 13.8% 18.3% 16.2% 85 $40,000 to $59,999 16.4% 16.9% 16.7% 98 $60,000 to $79,999 14.8% 14.5% 14.7% 101 $80,000 to $99,999 12.6% 10.7% 11.6% 109 $100,000 to $149,999 16.6% 12.5% 14.4% 116 $150,000 or more 8.6% 5.1% 6.7% 129 Not stated 11.1% 12.1% 11.7% 95 Average Household Income $81,201 $68,496 $74,303 N/A

1 - Those who “Did Not Go to Casinos, Live Theatre or Comedy Clubs” are defined as individuals who took at least one out-of-town, overnight pleasure trip of one or more nights in the last two years but did not go to a casino, live theatre or comedy club on any trip.

2 - The “Index” is calculated by dividing the percent for those who went to a casino, live theatre or a comedy club in each group by the percent of Pleasure Travelers in each group. The Index indicates the extent to which those who went to casinos, live theatre or comedy clubs are over or under-represented relative to the average Pleasure Traveler. An index of 100 means the percent participating in the activity is the same as that of the average U.S. Pleasure Traveler. Index values over 100 indicate that those participating in the activity are over-represented. Index values less than 100 indicate that those participating in the activity are under-represented relative to the average U.S. Pleasure Traveler.


Travel Activity (During Last Two Years) Those who went to casinos, live theatre and comedy clubs while on trips traveled more

frequently than the average U.S. Pleasure Traveler. They were more likely to have taken

trips both within their own state and to other American states in the past two years.

They were also more likely than average to have visited Mexico, the Caribbean and

overseas destinations.

Those who went to casinos, live theatre and comedy clubs while on trips were also more

likely than the average U.S. Pleasure Traveler to have taken a trip to Canada in the past

two years (19.6% versus 14.6%). The most common destinations in Canada were

Ontario (11.3%), British Columbia (5.7%) and Quebec (4.4%). However, this segment is

over-represented among U.S. visitors to all Canadian provinces or territories and

especially the Atlantic Region. This makes this segment a good, secondary target,

although not a prime target, for Canadian tourism initiative.

Fig. 5 Percent Traveling to Canada and Other Destinations during Past Two Years

Went to Casinos, Live

Theatre or Comedy Clubs



Pleasure Travelers Index

Size of Market 77,456,942 93,053,299 170,510,241 100 All destinations 90.3% 81.3% 85.4% 106 Canada 19.6% 10.3% 14.6% 135 Newfoundland and Labrador 0.6% 0.2% 0.4% 155 Prince Edward Island 0.9% 0.4% 0.6% 146 New Brunswick 1.2% 0.5% 0.8% 149 Nova Scotia 2.1% 0.7% 1.3% 157 Quebec 4.4% 2.0% 3.1% 141 Ontario 11.3% 5.7% 8.3% 137 Manitoba 0.7% 0.4% 0.5% 124 Saskatchewan 0.7% 0.3% 0.5% 135 Alberta 1.7% 0.8% 1.2% 140 British Columbia 5.7% 2.8% 4.1% 139 Yukon 0.8% 0.3% 0.6% 147 Northwest Territories 0.5% 0.3% 0.4% 136 Nunavut 0.1% LT 0.1% LT 0.1% 118 Own State 84.0% 76.1% 79.7% 105 Other parts of the U.S. 95.2% 86.8% 90.6% 105 Mexico 19.7% 8.4% 13.6% 145 Caribbean 19.5% 7.1% 12.7% 153 All other destinations 12.5% 7.1% 9.5% 131


Appeal of Selected U.S. States, Canadian Provinces and Canadian Territories The respondents were asked to rate the appeal of each of Canada’s provinces and

territories on a ten-point appeal scale where “10” is “Very Appealing” and “1” is “Very

Unappealing”. They were also asked to rate selected U.S. states (New York State,

Colorado, Florida, California, Hawaii and Arizona) to provide a frame of reference.

Those who went to casinos, live theatre and comedy clubs while on trips gave slightly

higher ratings than other U.S. Pleasure Travelers to all Canadian destinations. British

Columbia (6.4) and Ontario (6.3) received the highest ratings.

Similar to other U.S. Pleasure Travelers, this segment rated the U.S. reference states as

being more appealing than the Canadian provinces or territories. Hawaii (8.6) received

the highest rating overall.

Fig. 6 Overall Rating of Appeal of Provinces, Territories and Selected U.S. States

on a 10-Point Appeal Rating Scale (Higher Scores=More Appealing)

0 2 4 6 8 10

Newfoundland and Labrador

Nova Scotia

New Brunswick

Prince Edward Island

Quebec

Ontario

Manitoba

Saskatchewan

Alberta

British Columbia

Yukon

Northwest Territories

New York State

Colorado

Florida

California

Hawaii

Arizona

Went To Casinos, Live Theatreor Comedy ClubsDid Not Go to Casinos, LiveTheatre or Comedy Clubs


Other Culture and Entertainment Activities Pursued While on Trips Those who went to casinos, live theatre and comedy clubs while on trips were more

likely than the average U.S. Pleasure Traveler to pursue other culture and entertainment

activities while traveling. The majority went shopping and dining, visited historical sites,

museums and art galleries, visited theme parks and exhibits and attended fairs and

festivals. Relative to the average U.S. Pleasure Traveler, this segment was particularly

more likely to attend high art performances, theatre, film and music festivals, and

national and international sporting events. Clearly, travelers in this segment enjoy live

entertainment.

Fig. 7 Cultural and Entertainment Activities Pursued While on Trips (See Appendix One for a Definition of Each Type of Culture & Entertainment Activity)






Size of Market 77,456,942 93,053,299 170,510,241 100 Shopping & Dining 86.7% 70.2% 77.7% 112 Historical Sites, Museums & Art Galleries 65.0% 43.8% 53.5% 122 Theme Parks & Exhibits 57.8% 41.6% 49.0% 118 Fairs & Festivals 54.0% 30.1% 41.0% 132 Fine Dining & Spas 46.2% 21.9% 33.0% 140 Science & Technology Exhibits 33.5% 17.5% 24.8% 135 Wine, Beer & Food Tastings 32.9% 14.6% 22.9% 143 Professional Sporting Events 23.8% 9.7% 16.1% 148 Rock Concerts & Recreational Dancing 23.7% 8.2% 15.3% 156 Equestrian & Western Events 22.7% 9.4% 15.5% 147 Garden Theme Attractions 19.3% 9.0% 13.7% 141 High Art Performances 18.3% 4.9% 10.9% 167 Agro-Tourism 18.0% 9.8% 13.5% 133 Theatre, Film & Musical Festivals 12.8% 4.6% 8.3% 154 Aboriginal Cultural Experiences 12.0% 5.7% 8.6% 140 Amateur Tournaments 10.6% 5.3% 7.7% 138 Archaeological Digs & Sites 7.5% 3.9% 5.5% 135 Participatory Historical Activities 5.4% 2.7% 3.9% 139 National & International Sporting Events 3.0% 0.9% 1.9% 164


Culture and Entertainment Activities Pursued While Not on Trips Those who went to casinos, live theatre and comedy clubs while on trips were more

likely than the average U.S. Pleasure Traveler to be quite active in many culture and

entertainment activities when NOT traveling. The large majority dined in restaurants and

attended festivals or fairs. They are also more likely than the typical U.S. Pleasure

Traveler to go to casinos and jazz clubs and to attend live theatre and high art

performances (e.g., ballet, opera). They are also more likely than average to go dancing

and to day spas.

Fig. 8 Cultural and Entertainment Activities Pursued While Not on Trips

Went to Casinos,

Live Theatre or Comedy

Clubs


Theatre or Comedy

Clubs Pleasure Travelers Index

Size of Market 77,456,942 93,053,299 170,510,241 100 Going out to eat in restaurants 95.3% 90.8% 92.8% 103 Going to festivals or fairs 71.6% 60.4% 65.5% 109 Going to zoos or aquariums 48.1% 43.6% 45.6% 105 Going to gamble in casinos 46.4% 12.7% 28.0% 166 Going to historic sites or heritage buildings 45.8% 35.4% 40.1% 114 Going to amateur sporting events 44.4% 36.1% 39.9% 111 Going to museums 42.2% 33.6% 37.5% 113 Going to professional sporting events 41.7% 29.2% 34.9% 120 Going to amusement or theme parks 41.7% 35.2% 38.1% 109 Going to live theatre 38.8% 21.1% 29.2% 133 Going to art galleries or art shows 34.1% 22.5% 27.8% 123 Going to pick-your-own farms or farmers' market 33.0% 30.4% 31.6% 104 Going to bars with live pop or rock bands 29.9% 18.3% 23.6% 127 Going dancing 27.0% 15.7% 20.8% 130 Going to rock music concerts 26.0% 17.3% 21.3% 122 Going to botanical gardens 23.3% 17.2% 20.0% 117 Going to classical music concerts 18.3% 12.1% 14.9% 123 Going to day spas 14.6% 6.7% 10.3% 142 Staying overnight in a hotel or B&B in own city 13.1% 8.4% 10.6% 124 Going to jazz clubs 11.5% 4.9% 7.9% 146 Going to rodeos 9.3% 7.3% 8.2% 113 Going to the ballet 9.3% 5.2% 7.0% 131 Going to the opera 7.7% 4.1% 5.7% 135


Outdoor Activities Pursued While on Trips Those who went to casinos, live theatre and comedy clubs while on trips were more

likely than the average U.S. Pleasure Traveler to have participated in outdoor activities

while on trips, although to a lesser extent than many of the other activity segments. They

were especially more likely to go exercising and jogging, sailing and surfing, scuba and

snorkeling, cross-country skiing and snowshoeing and to have participated in a ‘board &

blade’ activity (e.g., ice-skating) or extreme sport (e.g. extreme air sports, extreme

skiing) while on trips.

Fig. 9 Outdoor Activities Pursued While on Trips (See Appendix Two for a Definition of Each Type of Outdoor Activity)

Went to Casinos,


Clubs

Did Not Go To Casinos, Live Theatre or Comedy


Size of Market 77,456,942 93,053,299 170,510,241 100 Ocean Activities (e.g., swimming in ocean, ocean kayaking) 48.5% 32.2% 39.6% 122 Wildlife Viewing 41.5% 29.4% 34.9% 119 Games & Individual Sports (e.g., tennis, board games) 29.2% 16.5% 22.2% 131 Hiking, Climbing & Paddling 27.8% 19.9% 23.5% 118 Boating & Swimming (e.g., motorboating, swimming in lakes) 25.9% 17.0% 21.0% 123 Fishing 21.1% 16.9% 18.8% 112 Exercising & Jogging 20.0% 9.1% 14.1% 142 Golfing 14.8% 7.3% 10.7% 138 Downhill Skiing & Snowboarding 10.4% 6.1% 8.0% 129 Team Sports (e.g., football, baseball, basketball) 10.0% 6.1% 7.9% 127 Snowmobiling & ATVing 9.4% 5.2% 7.1% 132 Horseback Riding 8.5% 4.2% 6.2% 138 Cycling 8.4% 4.6% 6.3% 132 Sailing & Surfing (e.g., sailing, windsurfing, parasailing) 7.1% 2.8% 4.8% 149 Scuba & Snorkelling 5.9% 2.5% 4.1% 146 Hunting 5.8% 5.0% 5.4% 108 Board & Blade (e.g., skateboarding, ice-skating) 5.7% 2.6% 4.0% 142 Motorcycling 4.1% 2.2% 3.1% 133 Extreme Air Sports (e.g., parachuting, bungee jumping) 2.9% 0.8% 1.7% 166 Cross-country Skiing & Snowshoeing 2.7% 1.2% 1.9% 142 Extreme Skiing (e.g., heli-skiing, overnight x-country trips) 0.5% 0.2% 0.3% 141


Outdoor Activities Pursued While Not on Trips When NOT traveling, travelers who went to casinos, live theatre and comedy clubs are

similar to the average U.S. Pleasure Traveler in terms of their participation in most types

of outdoor activities. The majority in this segment go on day outings to a park, exercise

at home or at a fitness club, go swimming and garden at home when not traveling.

Relative to the average U.S. Pleasure Traveler, they are more likely to participate in

golfing, downhill skiing and snowboarding when not traveling. On the other hand, they

were less likely to go hunting.

Fig. 10 Outdoor Activities Pursued While NOT on Trips

Went to Casinos,


Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Day outing to a park 64.3% 62.1% 63.1% 102 Exercising at home or at a fitness club 60.6% 52.2% 56.0% 108 Swimming 59.2% 54.3% 56.5% 105 Gardening 54.3% 52.1% 53.1% 102 Picnicking 49.7% 46.1% 47.7% 104 Hiking 34.4% 30.9% 32.5% 106 Fishing 33.6% 32.1% 32.8% 102 Camping 26.7% 26.7% 26.7% 100 Cycling 24.3% 21.6% 22.9% 106 Sailing or other boating 23.1% 17.3% 20.0% 116 Golfing 22.0% 15.2% 18.3% 120 Jogging 22.0% 17.5% 19.5% 112 Playing team sports 17.2% 14.7% 15.8% 109 Playing racquet sports (e.g., tennis or badminton) 15.1% 11.7% 13.2% 114 Riding an all-terrain vehicle (ATV) 11.7% 11.3% 11.5% 102 Hunting 11.1% 12.3% 11.8% 95 Horseback riding 9.9% 7.5% 8.6% 115 Canoeing or kayaking 8.4% 7.4% 7.8% 107 Rollerblading 8.0% 6.8% 7.3% 109 Downhill skiing 6.9% 4.8% 5.7% 120 Ice-skating 6.1% 5.0% 5.5% 110 Snowmobiling 3.9% 2.8% 3.3% 118 Snowboarding 3.3% 2.2% 2.7% 123 Cross-country skiing 2.9% 2.2% 2.5% 115 Skateboarding 2.4% 2.0% 2.2% 109


Accommodations Stayed In While on Trips Travelers who went to casinos, live theatre and comedy clubs most often stayed at

seaside resorts, public campgrounds or at lakeside or riverside resorts in the past two

years. Relative to other U.S. Pleasure Travelers, they were more likely to have stayed at

accommodations that pamper (e.g., health spa) and specialize in fine cuisine (e.g.,

country inn or resort with gourmet restaurant, cooking school, wine tasting school). This

is consistent with this segment’s desire to be pampered while on vacation.

Fig. 11 Accommodations Stayed In While on Trips


Theatre or Comedy

Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Seaside Resort 24.9% 12.9% 18.3% 136 A Public Campground in a National, State, Provincial or Municipal Park 19.3% 14.9% 16.9% 114 Lakeside/Riverside Resort 17.3% 8.4% 12.4% 139 Ski Resort or Mountain Resort 12.1% 6.4% 9.0% 135 A Private Campground 11.7% 8.9% 10.2% 115 A Motor Home or RV while Traveling or Touring (Not a Camping Trip) 5.7% 3.1% 4.2% 133 A Camp Site in a Wilderness Setting (Not a Campground) 5.5% 4.0% 4.7% 117 Health Spa 5.3% 1.4% 3.1% 168 Wilderness Lodge You Can Drive to by Car 4.5% 2.7% 3.5% 129 Country Inn or Resort with Gourmet Restaurant 3.2% 1.0% 2.0% 159 Farm or Guest Ranch 2.4% 1.6% 2.0% 122 On a Houseboat 2.3% 0.7% 1.4% 160 Remote or Fly-In Wilderness Lodge 1.2% 0.5% 0.8% 150 Cooking School 0.9% 0.3% 0.6% 161 Wine Tasting School 0.8% 0.1% 0.4% 179 Remote or Fly-In Wilderness Outpost 0.7% 0.2% 0.4% 152


Tours and Cruises Taken During Past Two Years Those who went to casinos, live theatre and comedy clubs while on trips were much

more likely than the average U.S. Pleasure Traveler to have taken tours and cruises

during the past two years. Sameday tours (both organized and self-guided) and city

tours were the most popular. However, this segment was more likely than average to

take have taken cruises (e.g., Caribbean, Alaskan) which are well-known venues for

hosting casinos and live entertainment. They were also more likely than the average

U.S. Pleasure Traveler to have taken overnight guided tours and air tours as well as

tours of casinos, wineries and factories.

Fig. 12 Tours and Cruises Taken During Past Two Years

Went to Casinos,


Clubs

Did Not Go To Casinos, Live



Size of Market 77,456,942 93,053,299 170,510,241 100

A self-guided sameday tour while on an overnight trip 25.0% 14.4% 19.2% 130 An organized sameday guided tour while on an overnight trip 24.9% 13.2% 18.5% 134 Around the city 22.1% 10.5% 15.8% 140 Around the country side - scenic drives 18.1% 9.0% 13.1% 138 Caribbean ocean cruise 14.2% 4.7% 9.0% 157 A self-guided overnight tour where you stayed in different locations 13.9% 7.4% 10.4% 134 On the water (sightseeing cruise) 11.7% 4.5% 7.8% 150 An organized overnight guided tour where you stayed in different locations 11.4% 4.9% 7.9% 145 Some other type of tour 11.1% 6.9% 8.8% 126 An organized overnight guided tour where you stayed in a single location 10.5% 3.6% 6.7% 155 To a casino 10.1% 0.6% 4.9% 206 Wilderness tour 9.6% 5.6% 7.4% 129 Ocean cruise - Other 7.5% 2.5% 4.8% 157 To a winery 5.7% 1.8% 3.6% 159 Alaskan ocean cruise 3.6% 1.5% 2.5% 146 Cruise on another lake or river 2.9% 1.2% 2.0% 145 To a factory 2.7% 1.0% 1.8% 151 Some other type of cruise 2.5% 1.1% 1.7% 145 In the air as a pilot or passenger of an airplane or helicopter 2.3% 0.7% 1.4% 160 Great Lakes cruise 0.6% 0.2% 0.4% 162 Cruise on the St. Lawrence River 0.5% 0.1% 0.3% 161 Submarine cruise 0.4% 0.1% 0.2% 162


Benefits Sought While on Vacation Similar to most U.S. Pleasure Travelers, the majority of those who went to casinos, live

theatre and comedy clubs while on trips take vacations to get a break from their day-to-

day environment, relax and relieve stress, create lasting memories, enrich family

relationships and live without a fixed schedule. However, relative to other U.S. Pleasure

Travelers, this segment especially values novelty (i.e., seeing or doing something new

and different) and being pampered. They are also more likely than others to consider it

important that a vacation is intellectually stimulating and offerings opportunities to learn

(e.g., enriched perspective on life, new knowledge of history and other cultures or

places) although to a lesser extent than many other of the culture and entertainment

activity segments (e.g., those who attend high art performances). They are less likely

than others to consider it important that a vacation helps keep family ties alive.

Fig.13 Benefits Sought While on Vacation (Percent Rating Each Benefit as “Highly Important”)

73%

73%

58%

55%

54%

48%

42%

26%

22%

21%

19%

19%

14%

12%

11%

70%

70%

57%

55%

52%

39%

50%

21%

18%

17%

19%

13%

12%

11%

13%

0% 10% 20% 30% 40% 50% 60% 70% 80%

To get a break from your day-to-day environment

To relax and relieve stress

To create lasting memories

To enrich your relationship with your spouse/partner/children

To have a life with no fixed schedule

To see or do something new and different

To keep family ties alive

To enrich your perspective on life

To gain knowledge of history, other cultures or other places

To stimulate your mind/be intellectually challenged

To renew personal connections with people (other than family)

To be pampered

To have stories to share back at home

To be challenged physically/to feel physically energized

To seek solitude and isolation

Went To Casinos, LiveTheatre or Comedy ClubsDid Not Go to Casinos, LiveTheatre or Comedy Clubs


Other Attributes of a Destination Considered Important As with most travelers, those who went to casinos, live theatre and comedy clubs

consider it important that they feel safe at destination and have lots to see and do.

Relative to the average U.S. Pleasure Traveler, they consider it important that a

destination has mid-range priced or luxury accommodation and is directly accessible by

air. They consider it less important that a destination offers budget accommodation, has

relatives or friends living nearby or has lots for children to see and do.

Fig. 14 Importance of Destination Attributes (% Rating Each Attribute as “Highly Important”)

74%

51%

47%

44%

37%

32%

31%

30%

27%

21%

18%

16%

11%

11%

9%

9%

8%

7%

72%

44%

55%

43%

29%

21%

32%

27%

31%

25%

15%

24%

7%

17%

7%

7%

10%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Feeling safe at the destination

Lots of things for adults to see and do

Convenient access by car

No health concerns at the destination

Availability of mid-range accommodation

Direct access by air

Low cost package deals available for the destination

Information about the destination available on the Internet

Availability of budget accommodation

Being familiar with the culture and language of the destination

Great shopping opportunities

Lots of things for children to see and do

Availability of luxury accommodation

Having friends or relatives living there

Convenient access by train/bus

Being at a place that is very different, culturally than mine

Destination is disabled-person-friendly

Availability of camping

Went To Casinos, LiveTheatre or Comedy ClubsDid Not Go to Casinos, LiveTheatre or Comedy Clubs


How Destinations Are Selected Similar to most U.S. Pleasure Travelers, the majority of those who went to casinos, live

theatre and comedy clubs while traveling start planning their vacations with a specific

destination in mind. However this segment is likely to be more responsive to vacation

packages than the average U.S. Pleasure Traveler.

Fig. 15 How Destinations Are Selected (Summer and Winter Vacations)

Went to Casinos,


Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Summer Started with a desired destination in mind 59.9% 56.7% 58.2% 103 Started by considering specific activities wanted to do 10.2% 9.6% 9.9% 103 Started with a certain type of vacation experience in mind 17.0% 17.6% 17.3% 98 Looked for packaged deals - no destination in mind 1.5% 0.7% 1.1% 139 Considered something else first 3.9% 5.2% 4.6% 84 Don't know / Other 7.5% 10.1% 8.9% 84 Winter Started with a desired destination in mind 59.5% 58.3% 58.9% 101 Started by considering specific activities wanted to do 12.4% 10.0% 11.3% 110 Started with a certain type of vacation experience in mind 15.0% 14.5% 14.8% 102 Looked for packaged deals - no destination in mind 1.8% 1.0% 1.4% 128 Considered something else first 4.2% 6.5% 5.3% 79 Don't know / Other 7.0% 9.6% 8.3% 85


Trip Planning and Information Sources Consulted Most of those who went to casinos, live theatre and comedy clubs while on trips were

responsible for planning their trips either on their own (41.3%) or with someone else

(18.0%). The majority use Internet websites, past experience and word-of-mouth as

sources of travel information when planning vacations. Relative to the average U.S.

Pleasure Traveler, they were particularly likely to consult a travel agent. They were also

more likely to obtain information from newspapers or magazines, travel guide books

such as Fodor’s, television programs and advertising, email newsletters or magazines,

and trade, travel or sports shows.

Fig. 16 Who Plans Vacations and Information Sources Consulted

Went to Casinos,


Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Who Plans Respondent plans trips 41.3% 37.4% 39.2% 105 Trips? Trip planning a shared responsibility 18.0% 17.2% 17.6% 102 Someone else plans trips 40.7% 45.3% 43.2% 94 Information An Internet website 81.4% 71.2% 76.0% 107 Sources Past experience / Been there before 59.9% 49.7% 54.5% 110 Consulted Advice of others / Word-of-mouth 50.9% 40.5% 45.4% 112 Maps 34.5% 31.0% 32.7% 106 An auto club such as AAA 28.4% 20.1% 24.0% 118 A travel agent 25.2% 12.8% 18.6% 135

Official travel guides or brochures from state/province 24.4% 17.2% 20.6% 119

Articles in newspapers / magazines 23.7% 13.2% 18.1% 131 Visitor information centres 23.4% 17.7% 20.4% 115 Travel information received in the mail 20.6% 11.5% 15.8% 131 Travel guide books such as Fodor's 15.6% 8.8% 12.0% 130 Advertisements in newspapers / magazines 14.7% 7.5% 10.9% 136 Programs on television 10.2% 4.4% 7.1% 143

An electronic newsletter or magazine received by e-mail 8.3% 4.0% 6.0% 139

Advertisements on television 5.5% 2.7% 4.0% 138 Visits to trade, travel or sports shows 3.5% 1.5% 2.4% 143


Use of the Internet to Plan and Arrange Trips Those who went to casinos, live theatre and comedy clubs while on trips are more likely

than the average U.S. Pleasure Traveler to use the Internet to plan (75.8%) and book

(59.8%) vacation travel. The majority use travel planning / booking websites such as

Expedia, hotel or resort websites and airline websites. Given that this segment is more

likely to take cruises, it is not surprising that they are also more likely than average to

consult cruise line websites.

This segment is most likely to book airline tickets and accommodation over the Internet.

They are also more likely than average to use the Internet to purchase travel-packages,

tickets for specific attractions and tickets for travel by train, bus or boat / ship.

Fig. 17 Use of the Internet to Plan and Book Travel

Went to Casinos,


Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Percent Using Does not use the Internet 24.3% 36.5% 31.0% 78 Internet to Plan Uses Internet to plan trips only 18.9% 21.1% 20.1% 94 or Book Travel Uses Internet to book part of trip 56.9% 42.3% 48.9% 116 Types of A travel planning / booking website 62.7% 48.6% 55.6% 113 Websites A website of a hotel or resort 59.3% 47.3% 53.3% 111 Consulted An airline's website 53.2% 37.9% 45.6% 117

A tourism website of a country / region / city 37.1% 33.2% 35.1% 106

A website of an attraction 35.5% 31.3% 33.4% 106 Some other website 24.7% 25.4% 25.1% 99 A cruise line website 18.1% 6.7% 12.4% 146 A motorcoach website 1.7% 1.0% 1.3% 128 Parts of Trips Air tickets 76.1% 64.3% 70.6% 108 Booked Over Accommodations 75.0% 68.4% 71.9% 104 The Internet Car rental 42.9% 32.5% 38.0% 113

Tickets or fees for specific activities or attractions 31.3% 20.8% 26.3% 119

A package containing two or more items 22.6% 12.4% 17.8% 127 Tickets for rail, bus or boat/ship fares 14.8% 8.5% 11.9% 125 Other 3.3% 2.6% 2.9% 112


Media Consumption Habits Those who went to casinos, live theatre and comedy clubs while on trips are moderately

active consumers of travel-related media. They are more likely than the average U.S.

Pleasure Traveler to read the travel sections of newspapers and travel magazines, to

watch travel-related television shows and to visit travel-related websites. They are also

more likely than average to read city / regional lifestyle magazines and business, finance

and investing magazines.

Fig. 18 Media Consumption Habits

Went to Casinos,


Clubs



Size of Market 77,456,942 93,053,299 170,510,241 100 Newspaper Reads daily newspaper 64.0% 56.5% 59.9% 107 Readership Reads weekend edition of newspaper 58.7% 52.9% 55.5% 106

Reads local neighbourhood or community newspapers 52.6% 47.0% 49.5% 106

Reads other types of newspapers 16.4% 11.8% 13.9% 118

Frequently or occasionally reads travel section of daily newspaper 50.4% 36.8% 43.0% 117

Frequently or occasionally reads travel section of weekend newspaper 57.8% 42.2% 49.3% 117

Types of Travel (e.g., Condé Nast) 15.5% 6.6% 10.6% 146 Magazines Magazines about your city 9.7% 4.6% 6.9% 140 Read Business, finance and investing 17.7% 10.9% 14.0% 127 (Top 5 Indexed) Regional magazines 8.4% 5.5% 6.8% 124 Photography and video 4.8% 3.2% 3.9% 122 Type of Shopping channels 9.5% 6.2% 7.7% 123 Television Travel shows 35.6% 23.4% 28.9% 123 Programs Late night talk shows 30.9% 23.9% 27.1% 114 Watched Biography 36.9% 29.5% 32.9% 112 (Top 5 Indexed) Reality shows (e.g., American Idol) 42.6% 37.0% 39.5% 108 Type of Multicultural 5.7% 3.9% 4.7% 120 Radio All sports 14.3% 10.0% 11.9% 120 Programs Jazz/Big band 11.9% 8.4% 10.0% 119 Listened To Soft music/Adult contemporary 28.1% 21.7% 24.6% 114 (Top 5 Indexed) News/Talk/Information 36.0% 29.4% 32.4% 111 Types of Travel 57.9% 39.4% 48.0% 121 Websites Sports 33.1% 27.3% 30.0% 110 Visited Newspaper sites 32.3% 27.3% 29.6% 109 (Top 5 Indexed) Entertainment 58.7% 49.5% 53.7% 109 Network news sites (e.g., CNN) 42.2% 35.6% 38.7% 109


Appendix One

U.S. TAMS 2006 Culture and Entertainment Segmentation Activity Segment Activities in Segment

Well-known Historic Sites or Buildings Well-known Natural Wonders Other Historic Sites, Monuments and Buildings

Historical Replicas of Cities or Towns With Historic Re-Enactments

Strolling Around a City to Observe Buildings and Architecture

Museum - Military / War Museums Historical Sites, Museums & Art Galleries

Museum - General History or Heritage Museums

Art Galleries

Shop Or Browse - Bookstore or Music Store Shop Or Browse - Antiques Shop Or Browse - Clothing, Shoes and Jewellery

Shop Or Browse - Gourmet Foods in Retail Stores

Shop Or Browse - Local Arts & Crafts Studios or Exhibitions

Shop Or Browse - Greenhouse or Garden Centre

Shopping & Dining

Dining - Restaurants Offering Local Ingredients and Recipes

Went to Local Outdoor Cafes

Aboriginal Cuisine (Tasted or Sampled) Aboriginal Arts and Crafts Shows Aboriginal Heritage Attractions (e.g., Museums, Interpretive Centres)

Aboriginal Cultural Experiences in a Remote or Rural Setting

Aboriginal Cultural Experiences

Aboriginal Festivals & Events (e.g., Powwows)

Aboriginal Outdoor Adventure and / or Sports

Farmers' Markets or Country Fairs Firework Displays Carnivals Ethnic Festivals Exhibition or Fairs Free Outdoor Performances (e.g., Theatre,

Concerts) in a Park Fairs & Festivals

Food / Drink Festivals Circus Science or Technology Museums Children's Museums Science & Technology Theme Parks Science & Technology

Exhibits Planetarium

Went to an Imax Movie Theatre

Amusement Park Aquariums Water Theme Park Zoos Theme Parks & Exhibits Movie Theme Park Wax Museums Classical or Symphony Concert Ballet or Other Dance Performances

High Art Performances Opera Jazz Concert Professional Football Games Professional Golf Tournaments Professional Basketball Games Professional Sporting

Events Professional Baseball Games

Professional Ice Hockey Games

Theatre Festivals International Film Festivals Comedy Festivals Theatre, Film & Musical

Festivals Literary Festivals or Events

Music Festivals

Went to Wineries for Day Visits and Tasting Cooking / Wine Tasting Courses Tastings Went to Breweries for Day Visits and

Tasting Visited Food Processing Plants (e.g., Cheese Factory)

Stand-Up Comedy Clubs and Other Variety Shows

Live Theatre with Dinner Casino, Theatre & Comedy Clubs Went to a Casino Live Theatre

Historical Re-Enactments (as an Actor) Participatory Historical Activities Curatorial Tours

Interpretive Program at a Historic Site or National / Provincial Park

National / International Sporting Events such as the Olympic Games

Curling Bonspiel National & International Sporting Events Professional Figure Skating Professional Soccer Games


Appendix One U.S. TAMS 2006 Culture and Entertainment Segmentation

Gardens Theme Attractions

Garden Theme Park Botanical Gardens

Rock Concerts & Dancing Rock & Roll / Popular Music Concert Recreational Dancing Archaeological Digs & Sites

Archaeological Digs Paleontological / Archaeological Sites

Equine (Horse) Competitions Country / Western Music Concerts Western Theme Events (e.g., Rodeos) Equestrian & Western

Events Horse Races

Auto Races

High-End Restaurants with an International Reputation Fine Dining & Spas Other High-End Restaurants

Day Visit to a Health and Wellness Spa while on an Overnight Trip

Dining At A Farm Harvesting and / or Other Farm Operations Agro-Tourism Went Fruit Picking at Farms or Open Fields Entertainment Farms (e.g., Corn Maze, Petting

Barnyard)

Amateur Tournaments Amateur Sports Tournaments and Competitions

Amateur Tournaments and Competitions other than Sports-related


Appendix Two: U.S. TAMS 2006 Outdoor Activity Segmentation Activity Segment Activities in Segment

Played During a Stay at a Golf Resort with Overnight Stay Golfing Played an Occasional Game While on a Trip

Golf Tour Package to Play on Various Courses

Hunting for Small Game Hunting Hunting for Big Game

Hunting for Birds

Fresh Water Fishing Salt Water Fishing Fishing Ice Fishing Trophy Fishing

Viewing Land Based Animals Bird Watching Whale Watching & Other Marine Life Visited National, Provincial / State Park Wildlife Viewing Wildflowers / Flora Viewing Viewing Northern Lights Mountain Climbing / Trekking Fresh Water Kayaking / Canoeing Rock Climbing White Water Rafting Hiking / Backpacking in Wilderness Setting With Overnight Camping or Lodging

Same Day Hiking Excursion While on a Trip of 1+ Nights

Hiking, Climbing & Paddling

Ice Climbing Wilderness Skills Courses Motorboating

Boating & Swimming Water Skiing Swimming in Lakes

Swimming in Oceans Snorkelling in Sea / Ocean Ocean Activities Sunbathing, Sitting on a Beach Ocean Kayaking or Canoeing

Sailing Parasailing Sailing & Surfing Wind Surfing Kite Surfing

Scuba Diving in Lakes / Rivers Scuba & Snorkelling

Snorkelling in Lakes / Rivers Scuba Diving in Sea / Ocean

Exercising & Jogging Working Out in Fitness Centre Jogging or Exercising Outdoors Overnight Touring Trip

Cycling Mountain Biking Recreational - Same Day Excursion

Motorcycling Overnight Touring Trip Same Day Excursion Horseback Riding With an Overnight Stop Same Day Excursion

All Terrain Vehicle - Overnight Touring Trip Snowmobiling As an Overnight Touring Trip Snowmobiling & ATVing All Terrain Vehicle - Same Day Excursion Snowmobiling Day Use on Organized Trail Downhill Skiing & Snowboarding

Snowboarding Downhill Skiing

Cross-country Skiing & Snowshoeing

Cross-country Skiing Snowshoeing

Heli-Skiing Extreme Skiing Ski Jouring

Cross Country or Back Country as an Overnight Touring Trip

Ice-Hockey In-Line / Rollerblading Hockey, Skating, Rollerblading & Skateboarding

Ice-Skating Skateboarding

Parachuting Hot Air Ballooning Extreme Air Sports Hang Gliding Bungee Jumping

Football Basketball Team Sports Baseball or Softball Soccer

Board Games Badminton Volleyball Tennis Beach Volleyball Games & Individual Sports

Bowling Mini-Golf

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