Talking Fash&Tech pR

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TALKING FASH&TECH PR Bottom Line Consulting Fash&Tech Meetup, Google Campus, 17.12.2013

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Talking Fash&Tech pR. Bottom Line Consulting Fash&Tech Meetup, Google Campus, 17.12.2013. Industry stats. 68 Million related tweets during FW month. Nearly $124 Million investment in Fash&Tech startups in November. 14% shop online . $1,3 Trillion industry. - PowerPoint PPT Presentation

Transcript of Talking Fash&Tech pR

Page 1: Talking Fash&Tech pR

TALKING FASH&TECH PR

Bottom Line ConsultingFash&Tech Meetup, Google Campus, 17.12.2013

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INDUSTRY STATS

14% shop online $1,3 Trillion industry

70% don’t buy online due to size uncertainties

68 Million related tweets during FW month

Nearly $124 Million investment in Fash&Tech startups in November

Source: Jpost, Third Wave Fashion

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SEEKING OUT JOURNALISTS IS LIKE DATING

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ARE YOU MORE FASH?

ARE YOU MORE TECH?WHO IS YOUR TARGET MEDIA?

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http://hkham.files.wordpress.com/2007/10/robert-scoble-1.jpg
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QUANTITY WILL BACKFIRE

QUALITY WILL PAY OFF

CREATIVITY IS KEY

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SURPRISE AND BE PHYSICAL

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http://uk.reuters.com/video/2012/12/11/israeli-fashion-label-flies-high?videoId=239811588
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CONTACT US Bottom Line Consulting www.bottoml.com [email protected]

http://www.bottoml.com/
mailto:[email protected]

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