Talent Reef Introduction
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TalentReef Social Recruiting Platform Tim Leonard Jeff Ernst Co-founders
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19-Oct-2014 -
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Transcript of Talent Reef Introduction
TalentReef Social Recruiting Platform
Tim LeonardJeff ErnstCo-founders
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Every company wants the highest quality candidates.
But the competition for top talent is more intense than ever.
http://www.flickr.com/photos/27618955@N07/2589254013/
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Why?
ARE using search engines and social networks.ARE NOT looking on job boards.
ARE NOT reading employment ads.ARE often passive candidates.
ARE NOT browsing your career pages.ARE consuming the information they want, when they want it, on their preferred device.
Top candidates…
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Top candidates CARE ABOUT…
Company cultureWork environment
Leadership styles
“Will I want to jump out of bed every morning to go to work there?”
Shared values
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To ATTRACT them, you must delivera candidate experience that…
Connects with them emotionally.
Engages them.
Conveys your clear, differentiated employment brand.
Gets them excited about your opportunity.
Makes it easy for them to interact with you.
6© 2010 TalentReef. Company confidential.
Apply Now
Ask a Question
ExpressInterest
Directly source passive candidates
Employees share with friends/networks
Create1
Attract
Links from career site
Found on search engines
Email and text updates
Engage & interact
Videos of hiring managers describing ideal profile
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Videos showcasing employees & workplace
Links to promotional tools
Track & measure4
Subscribe to updates
Fan / Friend/ Follow / Share
Integrate with ATSor apply by email
Join talent network
Live chat, email• Sharing: who? how?• Traffic: volume? sources?• Behavior: apply? join?• Results: cost? quality?
Interactive, multi-media, web and mobile landing pages for jobs and job categories
TalentReef: a candidate experience that attracts top talent for current & future openings
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This is the candidate experience most companies provide.Go from this…
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…to this. Compelling pages that attract and engage.
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Pages are delivered where your candidates are - web, mobile, on your Career site, in social networks.
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Pages are optimized to be found on search engines.
Meta Title and Description tags
Keyword-rich job description
Sharing pages creates inbound
links
Pages have long lifespan to build
authority
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Drive traffic: Recruiters and employees can easily share opportunities with friends and social networks.
Example:Share on Facebook
Share buttons
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Visitors can watch videos of hiring managers describing what they’re looking for in the ideal candidate.
Videos that convey culture
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Videos that convey your employment brand and culture.
Videos that engage visitors
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Information that will engage the right type of candidates and entice them to take the next step.
Multiple ways to connect and learn
more
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Get prospective candidate to become a fan, a follower, an RSS or mobile subscriber.
Join your Facebook Fan
Page
Subscribe to mobile updates
Connect with the recruiter or hiring
manager
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Potential candidates can self-qualify based on explicit requirements.
Job requirements
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Convert visitors into members of your talent network:they can Apply, Express Interest, Ask a Question, Share.
Many waysto interact
Integrate with your Applicant
Tracking System
18© 2010 TalentReef. Company confidential.
Great candidates are using mobile devices. Interact with them on their terms.
• Subscribe to text updates
• Browse openings
• Watch videos• Express interest
Potential candidates can:
19© 2010 TalentReef. Company confidential.
To learn more, connect with us…Tim [email protected]: @timpleonardLinkedIn: /in/timpleonard
Jeff [email protected]: @jeffernstLinkedIn: /in/jeffernst
With TalentReef, you…Attract higher quality candidatesGrow your talent networksIncrease employee referralsLower recruiting costs
