The Story of a Blog Refresh in Professional Services

Tale of a Blog Overhaul

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Once upon a time in 2002…

The Professional Services Marketing Blog was born.

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The baby blog’s mission:

To provide quality educational material to help professional services firms increase growth and profitability.

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• Increase online visibility via search engines and social networks

• Earn the trust of its audience by sharing useful and relevant knowledge

With a post or two every week, a trio of writers, and an attractive yet simple design, the baby blog was able to…

The Professional Services Marketing Blog had grown into a teenager, finding its identity and learning from growing pains.

Childhood flew by, and soon it was 2010…

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There were a handful of people writing articles and publishing three posts per week, not to mention a more visual and easy-to-navigate design.

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• Boosted lead generation via email and content offers

• Increased engagement (indicated by page views and bounce rate)

• Attracted new visitors via social media sharing

Learning from the results of Hinge research, Google Analytics data, subscriptions, and client conversations, the teenage blog:

The Professional Services Marketing Blog has matured into an adult, evolving into taking the knowledge gained during its youth to evolve into…

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Now in 2014…

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Professional Services Marketing Today, the go-to resource for professional services executives and marketers.

Our mission: To give professional services executives and marketers advice and information they can’t get anywhere else — in a knowledgeable and approachable way.

Now with more staff members — and guest authors — publishing five posts a week.

An updated design and layout enables readers to quickly scan topics and select the articles that matter to them.

And expanded the use of data-rich, informative images and video, all shareable via social media.

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Professional Services Marketing Today increases reader interaction through:

• Topic suggestions

• Polls

• SlideShare presentations

• Comments

• Industry-specific articles to readers across professional services sectors

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Even though it’s all grown up, the refreshed Professional Services Marketing Today still achieves a primary goal it did as a baby:

To provide quality educational material to help professional services firms increase growth and profitability.

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By continuing to optimize and enhance Professional Services Marketing Today it will live happily ever after — at least, until it’s time for another refresh...

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...but that’s another story.

Visit Professional Services Marketing Today and subscribe now at

www.hingemarketing.com/blog