Taking ROO to Europe - Liberate Media Case Study

8/9/2019 Taking ROO to Europe - Liberate Media Case Study

1/4web: www.liberatemedia.com email: [email protected]

Taking ROO to Europe

Overview

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The Campaign

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Key Results

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A ROO E x PR .. U M

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Campaign highlights

Broad range of media coverage, consistently appearing in:

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T C21 M, NMA, R, M W, M W

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Thought leadership areas:

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IPTV

Keynote speaker opportunies secured for Tony Marn, senior VP of ROO Europe, at:

* S M E

* C21 F M

* B C M A (BCMA)

* MIP TV

* B C 360

* V S S

* A O P (AOP) U O V , T S O.
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Why Liberate Media?

In a crowded and confusing market I have always felt that

well thought out PR campaigns deliver far more bang for

the buck. This is especially true when its with creative part-

ner companies such as Liberate Media. Traditional marketing

and ad spend can never focus on your target audience in the

same way that opinion pieces and editorial can. I wouldnthesitate to recommend them to anyone. Liberates under-

standing of the market place as well as the technical issues

is second to none.

Tony Marn, senior VP Europe, ROO

Liberate Medias relevant experience

Digital markeng experience:

Search markeng - Greenlight, Spannerworks, iCrossing, mSearch (WPPs search arm)

Online adversing - AdLINK, AdJug, Associated Northclie Digital (AND part of the Daily Mail Group Trust)

Creave digital markeng - Collecve, de-construct, Kerb

User experience/analycs - Foviance
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Taking ROO to Europe - Liberate Media Case Study

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